You already know that content is king in SEO. Add gauging and responding to the values, experiences and expectations of consumers, and you will find that these elements tilt the scales of content creation in your favour.
Recognise Content Gaps
The competition continues to grow each and every day and this reality may put your ranking on the search engine results pages (SERPs) at risk. Catching up with your reader’s wants and needs is essential to establish authority and relevance in your niche. Filling the content gaps should be on top of your priorities as a business owner or marketer.
Professional SEO services in Perth let you explore the topics that should be on your blog using content gap analysis. Readability and influence among the different generations may be one of the things you are missing.
Getting Through Three Generations
You are facing at least three generations of active online consumers – the Millennials, Baby Boomers and Gen Xers. Marketers are facing the inevitable need to produce topics that will reach all three generations and gap analysis helps in finding common ground for the three diverse audiences.
In a survey conducted by online specialists Buzzstream and Fractl, the researchers found that the three generations consume online content differently. The following are the results:
Level of Consumption
Baby Boomers consume the most content — 20 hours every week or over 25 percent, while the other younger generations only do five to ten hours a week or a little over 22 percent each.
They are also inclined to read different topics. The Millennials gravitate strongly towards technology, the Baby Boomers follow politics and world news, and the Gen Xers are interested in personal finance, healthy living and parenting. This alone gives you a better idea of your audience.
The only spot where the three converge I on social media. All three generations prefer Facebook for content sharing among the top social media platforms.
The disparity between your different audiences can be patched up by proactively seeking what each needs and coming up with strategies that cater universally. Be your audience’s ultimate go-to website by finding out what they want through gap analysis and using the information to complete the gaps in your content. Doing so can greatly help your online marketing campaigns and help propel your website up the rankings.