Date archive for January, 2016

SEO Mistakes: Are You Doing Website Redesign Properly?

by Admin - on Jan 31st 2016 - Comments Off on SEO Mistakes: Are You Doing Website Redesign Properly?

Web DesignFor a lot of businesses, a redesign is a perfect opportunity to improve the site’s design and create a stronger brand presence. What they do not realise is that this might also be weakening other aspects of the site. Carefully planning your SEO during your redesign is not only critical to your conversion rates, but it also helps you get a better ranking on SERPs.

Here are some SEO mistakes that most businesses make during a website redesign:

Failure to audit the existing site

Before doing away with your old site, it is critical to examine what’s working and what requires improvement. Knowing your previous number of visits, top performing keywords, the number of inbound linking domains, pages indexed, and even pages that receive traffic will help you design a site that takes all these elements into consideration.

Improper URL structure

Most sites have indecipherable URLs that do not align well with the content of their site pages. When redesigning, it’s essential to restructure your URL that follows your content and website intent.

Not analysing your backlinks

Despite the fact that backlinks improve a site’s search ranking, they also have a disadvantage. As recommends, analysing your backlinks and removing the spammy ones are the best ways to get on Google’s good side. Spammy and low-quality links only get you penalised.

Unresponsive design

If your site cannot be viewed on tablets or smartphones, you need to take this into account during your redesign. Having a responsive design ensures all of your website’s URLs are viewable across all devices. This configuration allows Goggle to crawl your pages and retrieve content.

No web analytics

Failing to add web analytics tracking to your site is a mistake that could cost you when it comes to search engine rankings. Analytics track the success of your site and suggest areas to improve on.

Before rushing to redesign your website, it is important to have an SEO checklist that ensures everything is considered during the process. Hiring an SEO firm can help you stay on top of the game without compromising your website.

On the Window or on the Wall? Best Locations for CCTV Cameras

by Admin - on Jan 29th 2016 - Comments Off on On the Window or on the Wall? Best Locations for CCTV Cameras

CCTV in NJWhen it comes to home security measures, trust your gut. But every now and then, play the devil’s advocate and ask yourself tough questions. If you have security cameras, one important question you should answer is this: Which areas of your home should you add extra eyes?

Every home has a weak spot. If you have experienced a break-in before, it only makes sense to install cameras in these areas. But if you are new to surveillance equipment in NJ, place your camera in locations that are invisible to intruders’ eyes but have a perfect vista of possible entry points.

The Front and the Back Door

According to the International Association of Certified Home Inspectors (InterNACHI), 34% of burglars enter a home through the front door. Placing a surveillance camera here ensures footage, in case of a break-in. To prevent criminals from knocking out your camera, install it in the second level or in the eves, and focus it on the front door.

The same applies to your back door. Your cameras should be out of reach and hidden to prevent robbers from destroying them.

Basement Stairs

Basements often have small areas, such as hatches and doors, which are large enough to crawl through. Intruders can gain access to your home by crossing through them.

When it comes to securing your basement, placing a camera by the stairs helps. Using this equipment, you record the activities of wayward thieves sneaking into your home via this route. Install a motion sensor security camera with night vision feature to monitor activities in low-light conditions.

Backyards and Side Gates

Some crooks consider your backyard their pot of gold. They set their eyes on your expensive lawn and garden equipment, children’s toys, and recreational equipment. Secure your backyard by adding motion-sensor floodlights and a night-vision security camera. If your backyard has fences, your camera should have a view of the entrance gate.

Don’t give crooks the chance to invade your home. By strategically placing your security cameras in the right places, you give your home the extra set of eyes that would keep you safe.

Going Beyond Traditional Training: Get eLearning

by Admin - on Jan 25th 2016 - Comments Off on Going Beyond Traditional Training: Get eLearning

eLearningThe speed of the leader determines the speed of the pack. This rings no truer than in learning. If you deploy outdated learning systems in your enterprise, your organisation will lag, while the others stay ahead of you.

Getting the best method of learning not only sharpens your team, but also ensures your workforce stays committed. These are the merits of eLearning, as Velpic notes.

A Changing Workforce

All the advances of technology has bred a more informed workforce than ever before. Though speed of information is one theme common in most, such a workforce has its own set of wants and needs. As an enterprise, not being able to cater to these could be a deal breaker.

While baby-boomers took the lead in the consumer marketplace, millennials are set to dominateBack in 2014, industry authorities point out that 36 per cent of the workforce are millennials. That number is expected to increase to about 46 per cent by 2020. You will soon find more of this generation in your staff. That could be good news.

Over 65 per cent of these millennials indicate that opportunity for personal development is one of the most influential factors in their work. This distinguishes them from older generation who value high pay more than anything else.

Gearing Up

Getting your enterprise the right learning tools would definitely make you a lot more appealing to rising millennialsThis is where you could benefit a lot from eLearning.

With 24/7 accessibility, eLearning materials allow everybody on your team to learn at their own pace, making it a lot easier for everyone. Moreover, this enhances productivity, as fast learners can complete the training within the set time.

One of eLearning’s greatest advantages is its ability to overcome geographical limitations. This way, workers who are in different time zones can still collaborate in real-time and connect with subject matter experts at a press of a button.

With the significant savings over conventional learning systems, eLearning sure is one system that any smart business owner simply can’t ignore.

Five Things to Consider When Choosing Software for an E-Learning Portal

by Admin - on Jan 20th 2016 - Comments Off on Five Things to Consider When Choosing Software for an E-Learning Portal

e-learning portal softwareAt the moment, businesses have a range of e-learning software to choose from, their sheer number makes it hard to choose the right one for specific tasks.

Here are a few factors that will make it easier to choose the right software for your business’s e-learning needs:

Easy to use

Your product has to be user-friendly. As mundane as it seems, software that is too sophisticated will give the intended a hard time using it. As Velpic explains, easy navigation from section to section, course to course, and software that requires little or no training to operate will be a hit with both learners and instructors.


Technology has advanced at breakneck speed. Look for a provider who has good payment plans for comprehensive e-learning software. Some providers have hidden charges, especially when it comes to software upgrades; be sure to clear those charges, or put them in writing. Look at the limit placed on the number of users of the software.


Have a long-term view of the software when buying it. Maintenance has to be easy: add users, add content, and delete student progress without removing the structures that support it. The software should be easy to update, so you can operate your e-learning management system with less trouble.


The market offers software that is compatible with other manufacturers. You need to buy technology that will not link you to one vendor alone. Compatibility means content can be shared across different platforms. It has to accommodate diverse file formats, from videos to audios.


The software has to be available on various platforms and all types of browsers. Look for software that does not require any special program or application.

The software you choose to design your e-learning portal will make or break your overall business success. Weigh your options, so you can make the most of your e-learning portal.

Are You Ready to Start Your Own Business?

by Admin - on Jan 14th 2016 - Comments Off on Are You Ready to Start Your Own Business?

Own BusinessNot everyone is cut out to be a businessman — or at least not just yet. It takes a lot of responsibility, discipline, and the kind of dedication that is there for the long haul to even start a small business. Here are simple things to think about before you leave your job and set out on your own.

Are you sure you’re up for this?

You hate your current job and think that whatever your boss is doing now you can do a lot better. But can you? Perhaps you hate your job because you can’t get along with your officemates. Stop and think if it’s them or it’s you who’s the problem. Figure things out first. Perhaps a new job would do the trick for now. Maybe even a change in attitude will change your perspective. Before you dive into a business, wade a little longer in the employment waters. Waiting a little bit longer can make you more ready to start that business one day.

Do you have money to invest in a business?

From the gas you’ll use up when you go downtown to take care of the permits, to the office or store setup; from the salaries of your employees to marketing your new business—everything costs money. Price tracking software, accounting software and even a good enough computer setup will set you back a few hundred. If you don’t have the money yet, stick to your job for now, save up, and find more ways to make more money for your venture.

Do you know what you want to do?

There are thousands of business ideas out there, and one of them may be perfect for you. But which one? Don’t leave your job until you know what you want and have figured out how to set about making it a reality.

It’s a tempting thought to start your own business, be your own boss, make more money — but you have to be ready. Thousands of small businesses fold up in the first year because the owners thought they were ready but weren’t. When you’re ready to set out on your own, you’ll be glad you waited just a little longer.

Best Practices for a Boutique Call Centre Agent

by Admin - on Jan 7th 2016 - Comments Off on Best Practices for a Boutique Call Centre Agent

Call Centre WellingtonCongratulations on landing a boutique call centre job! While some of the horror stories you hear about them are true, it’s just like any other job: there are good days and bad days. However, here are things that should remain constant, especially with the boutique call centre.


Call centre agents may be seen as overbearing with their adherence to a script and to a process. After all, they’re following a system designed to make the customer choose what’s most advantageous for the business. However, boutique call centre agents have the responsibility to find the customer’s most pressing need and actually focus on solving it without sounding like a robot throughout the call.


The bane of many customers looking for a solution to their problem: call centre agents may need to put the caller on hold. This is especially true if it’s a problem they cannot solve on the spot. Boutique contact agents have the same push to solve problems as quickly as possible, but they are encouraged to personalise their approach for each call, so there is more time to spare for each call.

Firm but Polite

The contact centre agent goes through a gamut of situations where they’re pressured to do something out of process just because the customer is desperately in need of a solution to their problem. While it’s tempting to give the customer what they want just to get them out of your hair, a boutique call centre agent still has the responsibility of following due process, talking the customer down if need be when they demand aggressively, but still keeping that calm and personable demeanour against all odds.

If you believe you’ve got what it takes to be a call centre agent that follows these guidelines, you’ll soon discover that the life of an agent is difficult but very rewarding. Perform to the best of your abilities and always let the caller know you’re there for them. Soon enough, those positive ratings will come and help you rise to the top.

The Mystery of the Uncommon Water Tank

by Admin - on Jan 7th 2016 - Comments Off on The Mystery of the Uncommon Water Tank

Water TankThe way the human race was able to achieve complete dominance over planet Earth proves one thing – we can live almost anywhere – given the right resources.

The rise and maintenance of any community depends on the availability of water. There’s no getting around this fact, and there are only two ways for long term settlement to be possible. People either begin building towns and cities near natural sources, or construct means to divert them to drier places.

The Lack of Tanks

The second method is obviously more difficult, but is also the only option in most situations. There are nowhere near as many river banks to satisfy the global population after all. This is the reason companies like Heartland Tank Services are doing pretty well for themselves. It doesn’t matter how big a water tank becomes, there will always be a need for a new water source, or maintenance for existing ones.

So, this begs the question, why aren’t there more water tanks dotting America’s landscape? The chances of finding more than one water tank within any town are pretty low. The chances of actually seeing one in a metropolitan city are even slimmer. If water storage is so important, why are tanks such an uncommon sight?

Fix the Tanks

The first reason is fairly obvious – money. Maintaining water potability is a time consuming and often unappreciated task. Having several medium tanks in densely populated location would quickly pull thousands of tax dollars down the drain. But, the worst of such an investment would be that it would be all for nothing because of the second reason – exposure.

Cover the Tanks

More holes mean more chances of contamination, which would be a big problem if water storage wasn’t centralized. Quality control on multiple tanks would be a logistics nightmare, not to mention a constant cause for concern on the health front. The solution that made the most sense would be to build just one giant tank to serve the area. But that doesn’t explain the lack of tank sighting in metropolitan areas.

The reason tanks are becoming increasingly rare in cities is because most of them are built underground to escape contaminants from air pollution. These aren’t as large as the ones in more rural areas, but they operate within a distribution network that operates every day without anyone being the wiser.