Hero images are one of the hottest trends in web design as of late. In a nutshell, a hero image is a sizable banner image placed at the centre of a website to serve as a visual magnet for the visitors.
Ask any self-respecting SEO expert in Brisbane, Toronto or Berlin, and you would learn that the use of these web banners has taken over the spot where sliders used to occupy. Bambrick Media and other digital marketing experts note that the rampant application of attention-grabbing graphics is not a fad, but rather a practice not going anywhere.
Much like other web design elements, hero images have a fair share of positive and negative qualities worth knowing before using. Without understanding their pros and cons, using them to improve user experience and usability may work against your site.
Hero headers always certainly more visually striking than words. Users tend to put more weight on thought-provoking images than dull text-based pieces. This is a great opportunity for you to keep them interested the moment they visit your site.
Large backgrounds can serve as a powerful tool to promote your brand and offerings. If designed properly, your expansive banners can speak a lot of your message and evoke emotion towards the users.
Badly designed hero images usually go noticed by most people the wrong way. Instead of enriching the user experience, a large header may get in the way and reduce the typography’s dramatic value due to overlaying.
In addition, the visual power of images may decrease on mobile sites. As the screen becomes smaller, it depreciates its intended effect. When executed poorly, hero images can slow down the page’s loading time — a prime factor that can affect user experience.
Despite the winning qualities of hero images, they’re not without drawbacks; fortunately, most their downsides are avoidable. As there’s a lot that goes into optimising these large banners effectively, you have to pick a capable web designer that knows their potential utility and probable liability.