Date archive for November, 2017

Utilizing Video Advertising to Promote Your Brand

by Admin - on Nov 28th 2017 - Comments Off on Utilizing Video Advertising to Promote Your Brand

ad campaign seen on a laptop screenRecent advancements in technology have allowed business managers to up their digital marketing game. Now, video advertising is entering the scene with its informational, effective, and compelling way of connecting to consumers. This trend is fueled by companies who reported to have great returns on their investment. discusses how your business can benefit from this strategy.

Build trust and loyalty

In an era full of clickbait and false news, people yearn for factual, useful, and interesting content. Today’s marketing practices are evolving, and many are giving an emphasis on trust, rather than just traffic, and on igniting emotions than feeding the audience with robotic nonsense. Take YouTubers, for example. They have become one of the most powerful figures in promoting products and services. If you are serious about making your brand known, make sure to utilize videos on your platform.

Appeal to mobile audience

A significant percentage of buyers use their mobile phones to watch online videos. As most people own or have access to a smartphone, video marketing is growing at a rapid pace. Google statistics also show that people who view ads online are twice likely to feel a connection to brands than television or desktop viewers.

Explain everything

Live and animated videos are superb platforms that managers can use to explain their products and services. You can explain everything from how your new product works to where they can get it. You just have to be creative in engaging your audience.

Inspire the lazy buyer

Videos are extremely easy to consume, and they are the perfect way to engage buyers who have no time to go through long product descriptions. Demonstrate your product in action and show how it can make their life easier. When captivated, even the laziest buyer will surely commit to your brand.

Video promotions are becoming more widespread and affordable. If done right, this strategy can make advertising miracles for your company.

Information and Business Management Made Easier

by Admin - on Nov 28th 2017 - Comments Off on Information and Business Management Made Easier

Businessman accessing important protected files on his laptopRunning a company is not easy. After all, managing people, as well as the daily business operations, is not something a person can do alone. Over the years, people have focused on finding ways to make work easier. One of the things that help make life easier for humans is the invention of computer software specifically in the field of information management.

Over the years, companies have been looking for agencies that offer information management systems to streamline their operations. Zywave suggests that you look at the software to learn what the buzz is about.

What is information management system?

Working with other businesses or institutions is a norm. But challenges might come up when the sharing of information and communication is not as clear or as organized as it should be. Internally, and information management system is used by businesses to coordinate departments and organize all the data needed in a single entity. This makes it easier for different departments to work together.

An information management system has four main features namely data collection, open access, report generation, and scalability.

What are the features of an information management system?

Data collection is the part where user input the data in the database and it is stored in the system for other users to use and for the system to process. Users from different departments or businesses can easily access data from the database. This reduces the risks of mistakes, as data stored are uniform and accurate. The data stored goes two ways: first for users to access and second for the database to analyze.

Reports based on the data collected will be generated. To help businesses adjust to their growing (or shrinking) size, information management systems can be adjusted based on your company’s needs. The scale of the program is adjustable, making it a worthy investment over the years.

Having a hard time running your business? Maybe it is time to invest in an information management system to make life and business easier.

Why You Should Integrate Social Media in Your Marketing Efforts

by Admin - on Nov 14th 2017 - Comments Off on Why You Should Integrate Social Media in Your Marketing Efforts

Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

Pushing Brand Recall

Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

Increases Conversion and Sales

Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.

Enjoying a Baseball Game More with a Radar Gun

by Admin - on Nov 14th 2017 - Comments Off on Enjoying a Baseball Game More with a Radar Gun

A batter hitting a baseballThere are four basic skills required in baseball: hitting the ball, catching it, throwing it, and running all over the place. Among all of these, it is throwing the ball that is most crucial in defense.

The pitch

Baseball is built on the pitch. This is where the game begins. Kids start out knowing only one pitch, the fastball. They try to throw as hard and as fast as they can. Players learn other types of pitches as they play the game. At some point, a player would settle to be the catcher, and someone else is noticed as the best pitcher on the team. That is the dynamics of learning to play in a game. From learning how to throw, then getting stronger with the throw, the pitcher then learns other pitches, including the curveball. A pitcher needs both speed and versatility in order to defeat a hitter.

A spectator’s tool

For spectators, a radar gun for baseball is one of the best tools they can bring along with them when watching a game. This is an easy-to-use tool, which can give the speed of the baseball during a pitch. The radar gun is pointed at a distance of one foot away from the release. This is usually an approximate direction, but there is no way to point to the exact direction of throw properly. Although not everyone has a radar gun, it can be a fun tool to use in amateur games. It can even be used for other sports where the ball’s speed is key.

Doppler shift

Radar guns work on the Doppler shift of an electromagnetic pulse. The gun emits a microwave beam. Shot in the general direction of the ball, the beam bounces back and this return is calculated for the speed, according to the difference in frequency. It may take a while to get used to, but it is important that reading a ball’s speed is done properly.