Date archive for December, 2017

The Most Costly, Yet Worthy PPC Keywords

by Admin - on Dec 20th 2017 - Comments Off on The Most Costly, Yet Worthy PPC Keywords

Man working on a tablet with PAY PER CLICK on a screenGoogle earns through various channels, and 97 percent of their earnings come from pay-per-click marketing. To succeed in this area, you should know the priciest keywords and why they are essential to succeed in your Internet marketing in Singapore. For one, they give you an idea of what your competitors or other industries considering worthy of investment. Here are the top ten priciest keywords according to Google AdWords.

1. Business services
2. Bail bonds
3. Casino
4. Lawyer
5. Asset management
6. Insurance
7. Cash Service and payday loan
8. Cleanup and Restoration
9. Degree
10. Medical Coding Services

These costly keywords come mostly from business management and financing. These industries often have access to a lot of cash. Aside from the legal and financial industries, the presence of the keyword “degree” reveals the increasing importance of the education industry in the digital age.

Why Are They Expensive?

Keywords increase in price when users are desperate for a certain service or product. In such cases, the keyword becomes essential in many search engine results, and more people click on websites that offer such services.

If the provider also has a product or service that requires expertise and is often expensive, then the keywords associated with their industry can drive up the price.

For many people, they want to fulfill their dreams and make their wishes come true. The Internet provides a way for many people to do this. “Degree” remains an expensive keyword because education is the primary route for many people to succeed.

Find Clients Using Keywords

If you want to create a website that is in any of these industries, you have to pay the high per-click rates for those top keywords. Especially if you are offering something that many people consider vital to their livelihood or health, you know that you will end up in one of the most costly niche groups.

For those in such industries, these costly keywords could be a source of frustration and confusion; but Google’s revenue assures companies that using them drives traffic and possible client conversion.

Cyber Monday Sales Sets New Record for U.S. Shopping

by Admin - on Dec 6th 2017 - Comments Off on Cyber Monday Sales Sets New Record for U.S. Shopping

Employees meeting on a sale projectionThis year’s Cyber Monday may have set a new record for the biggest online shopping day in the U.S., as sales reached almost $6.6 billion.

Adobe Insights’ forecast amount represents a year-over-year increase of 16.8%. More Americans who shopped online used mobile devices for their holiday purchases. Adobe Insights based its estimate on 80% of e-commerce sales from 100 major U.S. retailers.

Holiday Shopping

For online retailers, the record amount of sales poses some issues on monitoring invoices. As more shoppers prefer to buy items online, ScaleFactor, Inc. agrees that it makes sense for companies to use cloud bookkeeping services to manage collectibles and expenses.

While Cyber Monday generated an unprecedented amount of spending, Black Friday remained a popular day for online transactions. Americans spent a record amount of $5.03 billion on that day, up 17% year over year. Adobe also said that online sales on Small Business Saturday and Sunday reached a combined $5.12 billion, up 10% in the same period last year. Toys, handheld devices, and apparel are the best-sellers during these days after Thanksgiving.

Top-Selling Products

As retailers compete to lure more customers on Cyber Monday, many retailers have made it easier for shoppers to buy items using mobile apps and e-wallet services. This led sales conducted on smartphones to reach $2 billion out of the total figure.

According to Adobe Analytics data, 75% of millennial shoppers are more inclined to use mobile devices instead of desktop computers for online shopping. This means e-commerce companies should improve their platform’s compatibility with iPhones, Android phones, or other mobile devices. Mickey Mericle, vice president of Adobe’s Marketing and Insights division, believes that more online retailers will optimize their mobile capabilities in the future.

The record amount of spending on Cyber Monday indicates that retailers should improve their digital services, as more people use smartphones to shop online.

Tips For Developing Intelligent Mobile Robots

by Admin - on Dec 4th 2017 - Comments Off on Tips For Developing Intelligent Mobile Robots

Team welding robots represent the movement. In the automotive parts industry.Robots are becoming more popular and advanced these days. Artificial intelligence is becoming a way of the future. There are even helper robots that mimic the appearance, intelligence, speech, and movement of human beings.

If you plan to develop an intelligent mobile robot, there are a few tips that can help you.

Developing Navigation

Robots range from simple to complex. Some have a limited range of motion and use infrared technology for navigation. Others are more complex and can mimic the movements and inertia of a real human being. When developing a robot with a more complex navigation system, an inertial simulator is your best bet. It provides the accurate measurements needed to upgrade robots with advanced movements and navigation abilities.

Developing Appearance

In recent years, science has edged toward the development of more human-like robots known as humanoids. Humans are a representation of a wide range of feelings, including love, compassion, and understanding. It only makes sense to want to develop a humanoid that can express those exact same range of emotions to make them just as much a companion as they are a source of aid.

Developing Abilities

Determine the purpose of your robot. Will you use it to improve autonomy within an industry? If so, the abilities are rather limited to the function you wish the robot to perform. If you wish to develop something more humanoid, abilities should include communication, movement, and intelligence at the very least. The humanoid should essentially provide human-like functions as a means of helping humans with everyday tasks.

Developing a User Interface

When developing your robot, make sure the interface is not complicated. It should be user-friendly in order to succeed. A complicated interface will frustrate users and create a learning curve that is often hard to address. Fortunately, even the most complex robots can contain a user-friendly interface that makes interaction easier.

Robot development, particularly when it involves humanoids, is a huge leap forward from standard robotic arms created back in the day. Today’s robots are more advanced, making movies seem more like a reality for the future. Fortunately, you could be a part of a bigger, better, more advanced future with the tips above.