Date archive for January, 2018

A Basic Guide to Shopping for Bluetooth Speakers

by Admin - on Jan 10th 2018 - Comments Off on A Basic Guide to Shopping for Bluetooth Speakers

Hand of woman with play button overlayA portable Bluetooth speaker can be a neat accessory to have for your laptop or smartphone, but choosing from the thousands of models available can be quite a challenge. You have speakers of all shapes and sizes, ranging from $20 to $800, and some with a price tag beyond that.

Hearing the sound is still the best way to gauge if a speaker is right for you, but when you can only read through specifications, you need to be sure of the features you want. Experts at FUGOO round up a checklist of features you should consider before taking that plunge:

Bluetooth version

The distance you can keep between your device and the speaker, as well as the quality of audio transmission, will all depend on the Bluetooth version. Look for Bluetooth 4 or higher, as this version is known to have better battery life and can maintain a distance of up to 60 meters.

Frequency response

Measured in Hertz, the frequency response is typically called a range. Some can range from 100Hz to 20,000Hz. It signifies the speaker’s ability to reproduce sound as it was intended and the higher the range, the better. It is important to note, however, that “good sound” may vary from person to person and how your ear perceives it can affect the audio regardless of range.

Drivers

The driver is considered the heart of any speaker, so it is only natural for you to get a decently sized one. Most portable models have a 40mm driver, which is a good place to start. A bigger driver can produce louder sounds, but it also means larger overall size, so keep that in mind if portability is your priority.

Understanding these specifications will help you find the right Bluetooth speaker. With this basic guideline, you should be able to narrow down your choices and find the one that best suits your taste.

Effective E-mail Marketing Pointers

by Admin - on Jan 2nd 2018 - Comments Off on Effective E-mail Marketing Pointers

Woman checking her emailsE-mail is an integral part of the overall marketing campaign. Thus, if the recipients do not click the email and read the content, it would be a pity because your efforts would have gone to waste. Here are simple suggestions to increase the effectiveness of e-mail marketing services.

Personalize Your Messages

Customers hate it when you treat them like nameless robots. They love acknowledgment and recognition. As such, do not send the same e-mail to everyone on your list. Send your clients an e-mail based on the feedback you got from them. Make your customers feel that you designed a message especially for them. Address them by name when possible.

Increase the Opening Rate with a Clear Preview Text

E-mail clients always show the subject line and the first few sentences in the notification area. Make sure that the preview text entices the recipient to click the e-mail. Create a synopsis of the e-mail content in about 50 characters of text to start your offer.

Keep Your E-mail Short

Many people do not have the time to read long e-mails. Many will likely trash a long message. Many e-mail clients also flag very long or wordy e-mails. Keep your e-mail short and concise if you don’t want to lose the opportunity to connect with your recipients. Send one that they can scan and pick up the important message.

Find Some Help

As your subscriber base expands, you may find it more difficult to send individual e-mails. Consider using e-mail automation and auto-responder tools, which make reaching each person and responding to common questions easier. You should also consider outsourcing the function to e-mail marketing services. E-mail marketing professionals can manage and support your e-mail campaign.

Entice your recipients to read your e-mails and take action. Try different ways to capture their interest in each of the segments you target. Also, be swift in responding to questions and concerns. By doing this, you will maximize the value of your e-mail campaigns.