Date archive for February, 2018

Smart Strategies to Make Your Online Retail Store Successful

by Admin - on Feb 21st 2018 - Comments Off on Smart Strategies to Make Your Online Retail Store Successful

Woman setting up online retail store on mobileLike any other business, opening an online retail store requires hard work. There are some items on the must-do list, such as researching on your market, checking for competitors, getting a domain name and deciding on the products you want to sell.

Other aspects you have to consider include:

1. Getting the best software

Investing in a good platform is essential to your business. You only want the latest, and you don’t want anything that has security issues.

Once you determine the application that’s good for your business, you also have to consider cloud performance testing to pinpoint potential problems early on and ensure that your application can handle customer demands in the long run.

2. Producing the best content and design

Using the best software in the business means nothing if your site’s content and design are not commendable. Your store might offer the only product a customer needs, but if the images of the product on the site are not good enough, your customer can easily be put off.

Content is also important because it provides the necessary information a customer requires before purchasing a product. Without the right content to describe an image, your target market will end up ignoring your offerings.

3. Exhausting marketing efforts

Finally, market your store relentlessly to make your business known. With numerous competitors all over the world, it’s important for your business to stand out. So, apart from putting ads online, use social media channels to get the word out.

Don’t forget to add an SEO-rich blog for Google to pick up your site and make it visible to millions of users.

Nowadays, online shopping is the way to go. According to TechCrunch, 79% of Americans prefer to shop online more than heading to a physical store not only for convenience but also for lower costs. So, if you’re planning to open an online retail store, now is the best time.

3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.

Why Cache is Money: Making Internet Speed Efficient

by Admin - on Feb 2nd 2018 - Comments Off on Why Cache is Money: Making Internet Speed Efficient
Guy surfing the internetThe Internet is a system that sends and receives packets of information. This is its fundamental process, and sometimes it isn’t exactly efficient. Everything a user does is repeated action: a request for an information packet, receipt of the information, and then the whole process is repeated.
For many businesses, a fast Internet speed may not be enough to prevent hitting the bandwidth limit when the amount of data and actions are repeated. Many schools, shopping malls, telecommunication companies, and ISPs recognise this difficulty. But through caching, both source and recipient have the answer on how to get a fast Internet speed for both the company and their clients.

What is Caching?

 Any user downloads everything on the Internet: every website, video, or information. Caching helps because it stores information about a user’s browsing behaviour. The data is cached so a computer would not load everything repeatedly and slow down your Internet connection and use up significant bandwidth.
For many companies and even small businesses, it prevents them investing in infrastructure and materials that could eat up precious resources. For many ISPs, caching enables them to deliver a smoother over-the-top (OTT) content experience. Their users don’t have to reload every bit of data for a page or website. They could provide caching as an expansion for a wide range of users.

Caching: Attainable for Small Businesses

 If you have a Dedicated Internet Access (DIA) for your business, your connection is 99.99% reliable and could receive extra features that come with a DIA subscription. But caching will allow your clients and you to use your connection at peak usage without slowing it down. For many SMEs, a fast Internet connection improves services and enhances their business image.
Caching data as a way to control bandwidth is the most effective, most widely implemented strategy all over the world for many businesses. For many companies in the digital age, fast online services for both clients and employees is the way increase both profit and productivity.