Date archive for August, 2018

Are Singaporeans Spending too Much on Mobile Plans?

by Admin - on Aug 16th 2018 - Comments Off on Are Singaporeans Spending too Much on Mobile Plans?

Man using mobile phoneBasic plans for 5GB of mobile data in Singapore cost around $4.4 for every 1GB, which costs around $22 on average per month depending on the telecommunications company.

If you have been thinking about Internet connection at home, a satellite service provider is a good option to reduce your spending on mobile plans. Despite the seemingly high price, Singaporeans still spend less than other countries like Taiwan and Korea, where prices per 1GB exceed $10.

Wise Consumption

While plans in Singapore are relatively cheaper, it’s still better to be wise about your data consumption. Internet users should always find a stable Wi-Fi connection whenever possible, aside from using the right mobile plan that fits your monthly usage.

This can be difficult since many users tend to consume more than their data limit by at least 3GB. An on-the-go lifestyle means that Singaporeans rely on mobile data to remain online, especially in places without any Wi-Fi connection.

Those who are already doing their best to reduce data consumption should consider thinking about whether they are overspending on other things, including a new smartphone purchase every year.

Smart Spending

Unless you speak with someone who has no Internet, you shouldn’t really pay for unlimited voice call or text messaging features. The availability of instant messaging services provided users with an alternative to reach out.

You’re already paying for your data plan, so it makes sense to use it for calling or sending messages to anyone. Switching to a new phone frequently also costs money. If you really need to replace your old unit, leasing it with a SIM-only plan instead is a better option.

Choose a mobile data provider that can also offer a Wi-Fi deal at home. You may spend extra yet this is more economical especially if you rarely need connection when going outside.

For Marketers: Top 3 Pointers for Post-Production

by Admin - on Aug 6th 2018 - Comments Off on For Marketers: Top 3 Pointers for Post-Production

Woman editing a videoOne of the many ways to leave a mark when it comes to your marketing is through showing videos. The time and effort poured into the production phase may be thwarted or exercise in futility if you don’t even invest time in the post-production.

Post-production refers to the process where the clips and footage are patched together nicely, with music, animation, and other design elements already laid out. If you are a marketer who is looking for a higher conversion rate, you need to make sure that your video edited to suit the needs of your target audience.

Here are some of the things you need to keep in mind, as advised by One Floor Up and other reliable corporate video production companies in Denver.

1. Choose the Right Mood

The mood of the video will heavily depend on the adjustment of brightness and contrast of your video. You will also need to make some tweaks on the shadows. But if you are really after the aesthetics and tint, you should have your video material color graded.

2. Use the Right Typeface

If you are having supers or text in your material, you should decide on the typeface you are going to use. Use sans serif for modern feel and serifs if you want your video to have some classy and serious vibes. Observe kerning and readability of the words and sentences.

3. Review the Length

The post-production phase will also provide you with another venue to review the length of your material. Decide on the time duration, but make sure that the decision is based on the purpose of the material. If it is going to be an AVP, a one- to three-minute material should be good.

These are just some of the things to keep in mind if you want to make the most of your post-production. Review your video material repeatedly until you spot no mistake.