SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

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Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.