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    Why You Should Integrate Social Media in Your Marketing Efforts

    by Admin - on Nov 14th 2017 - Comments Off on Why You Should Integrate Social Media in Your Marketing Efforts

    Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

    Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

    Pushing Brand Recall

    Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

    If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

    Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

    Increases Conversion and Sales

    Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

    Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

    Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.

    Enjoying a Baseball Game More with a Radar Gun

    by Admin - on Nov 14th 2017 - Comments Off on Enjoying a Baseball Game More with a Radar Gun

    A batter hitting a baseballThere are four basic skills required in baseball: hitting the ball, catching it, throwing it, and running all over the place. Among all of these, it is throwing the ball that is most crucial in defense.

    The pitch

    Baseball is built on the pitch. This is where the game begins. Kids start out knowing only one pitch, the fastball. They try to throw as hard and as fast as they can. Players learn other types of pitches as they play the game. At some point, a player would settle to be the catcher, and someone else is noticed as the best pitcher on the team. That is the dynamics of learning to play in a game. From learning how to throw, then getting stronger with the throw, the pitcher then learns other pitches, including the curveball. A pitcher needs both speed and versatility in order to defeat a hitter.

    A spectator’s tool

    For spectators, a radar gun for baseball is one of the best tools they can bring along with them when watching a game. This is an easy-to-use tool, which can give the speed of the baseball during a pitch. The radar gun is pointed at a distance of one foot away from the release. This is usually an approximate direction, but there is no way to point to the exact direction of throw properly. Although not everyone has a radar gun, it can be a fun tool to use in amateur games. It can even be used for other sports where the ball’s speed is key.

    Doppler shift

    Radar guns work on the Doppler shift of an electromagnetic pulse. The gun emits a microwave beam. Shot in the general direction of the ball, the beam bounces back and this return is calculated for the speed, according to the difference in frequency. It may take a while to get used to, but it is important that reading a ball’s speed is done properly.

    Understanding the Telemedicine Platform Revolution

    by Admin - on Oct 26th 2017 - Comments Off on Understanding the Telemedicine Platform Revolution

    A Doctor Holding A TabletTelemedicine is the noticeable feature of what the telehealth industry refers to as the incoming health services or telemed software platforms revolution. To some extent, this impending revolution mirrors the mixture of developments in technology related to diagnostic devices and remote monitoring. It also replicates the advancement of corresponding care platforms that represent a skilled system of treatment protocols that can be personalized to meet patients’ needs.

    Moreover, the coming revolution reflects the continuous enhancements centered on the gathering of information (healthcare analytics) that calculates health results and offers feedback.

    Diagnostic Platforms and Connected Devices

    These convey and capture data for analysis by remote specialists and primary care doctors. For instance, some diagnostic services convey and capture premium quality throat, nose, and ear images aside from heartbeat sounds. Their diagnostic platform and devices offer advantages for patients at home and within healthcare settings.

    So far, the records of chest, throat, nose and ear exams have mainly been kept on notes. Before long, comprehensive digital films will be accessible, allowing remote primary care physicians to examine images taken by on-site technicians. This lets remote specialists analyze cases without the need for physical exams.

    Monitoring and Treatment Platforms

    These are changing corresponding care services that are generally split into two categories:

    • Platforms that concentrate on the supervision of chronic illnesses for a swelling range of conditions
    • Platforms that offer goal-oriented services for every kind of medical disorder, especially those that handle varied activities like the treatment of behavioral health problems or service for patient recovery from particular kinds of surgery, like joint replacement.

    Obamacare, as well as other related regulations, are usually named as a cause for the consolidation of insurers. It is also the reason for increasing replacement of physician-owned clinics by massive, hospital-owned systems. 

     

    Events Outside the Usual: Considerations for Non-Traditional Venues

    by Admin - on Oct 16th 2017 - Comments Off on Events Outside the Usual: Considerations for Non-Traditional Venues

    Woman In An Art GalleryMost events happen within the confines of traditional venues—staff meetings in the office conference rooms, product launches or celebrations in the hotel’s grand ballrooms or function halls and the like. Hosting such events in these venues are often straightforward affairs.

    In some cases, however, traditional is not always an option.

    Some events happen in non-conventional venues such as rooftops, warehouses, parks and local art galleries. These settings may lack necessary features required for your event, but that does not mean you cannot make it work.

    Just keep the following considerations in mind:

    Venue Access for Equipment Loading

    For Phonophobia-online.co.uk, a supplier of lights and sound equipment, most audio or lights for hire transport their own equipment with company-owned and managed vehicles. The question is: how can they load the equipment into the venue.

    Determine if the venue has a parking lot next to the space’s entrance. If not, consult with the venue’s owners to determine how technicians can get into the venue. Venues with parking lots next to the entrance, on the other hand, should come with loading docks. Otherwise, you might need to make prior arrangements with the venue.

    Power Outlets and Other Options

    Power source is priority for any event. With non-traditional venues, such as parks, it is important to learn more about your power options. Does the park feature a pavilion with electricity? If so, will it be enough to power everything you need in your event? Otherwise, you may need to bring your own source of power.

    If you’re hosting an event outdoors, consider renting a generator just to be sure.

    The Venue Space

    Knowing the dimension of the space is not only important for determining the number of people it can fit; this also determines the appropriate size for equipment, such as projector screens and video walls. Non-traditional venues can come with odd corners, obstructions and stairways. Determining where these are helps you with planning proper placements.

    Planning events in non-traditional venues can be a challenge. But once you carefully sort out all the elements, it could make the event more memorable for guests and participants. 

    Why Your Business Needs Clover Flex

    by Admin - on Oct 13th 2017 - Comments Off on Why Your Business Needs Clover Flex

    A POS SystemClover flex is a compact point-of-sale (POS) device designed to serve customers more efficiently. This handy tool can take orders, scan, and even print receipts. Furthermore, it is light enough that you can bring this POS device to your customers wherever they are for easy and faster checkout. Here are some more amazing benefits of this portable POS device.

    Better Business Management

    This device allows business owners to easily keep track of their sales through its web dashboard or mobile app. There is also a built-in barcode reader for easy inventory management.

    Flexibility

    Another added advantage of using this device is its flexibility. Clover makes it easy to accept payments through different methods such as magnetic stripes, EMV chips, and other contactless payments (e.g., Android pay and Apple pay, credit and debit cards).

    Business Efficiency

    Aside from taking orders and managing your inventory, this device’s all-in-one POS capability makes it possible to readily accept payments and print receipts from anywhere you are. It also can email or text the receipt if the customer requests it.

    Avoid Piling up Paper Receipts

    Clover accepts electronic signatures, as well as electronic receipts. This lessens the need for paper receipts, making it a greener choice for business owners. And because everything is electronic, it is much easier to sort through any chargeback.

    Portability

    It lets you enjoy doing business from wherever you are with 3G or WIFI connectivity. You can accept payments even when you are at home or while on the go. You will also be able to easily monitor and manage your employees and customers wherever you are.

    Clover Flex may be small, but it offers the same capabilities, as well as security, of the other larger clover devices. It offers a powerful all-in-one POS system that can help make your business process more effective and efficient.

    Listen Up Mobile App Developers! The Benefits of Cloud-Based Test Automation Tools

    by Admin - on Oct 12th 2017 - Comments Off on Listen Up Mobile App Developers! The Benefits of Cloud-Based Test Automation Tools

    AutomationYou might not realize this now, but the future belongs to all things "Cloud." Cloud-based software testing tools, for instance, are now making their presence felt on the development division. As a mobile app developer, here are all the perks you can get from cloud testing tools:

    Accelerates the Testing Procedure

    Automation tools don't only boost productivity and shorten test cycles, cloud-based versions also quicken the whole testing procedure. These are independent of devices and browser, don’t require installation and come with smooth upgrades that cause lowered downtime. 

    These features allow companies to finish the procedure within or before the intended time frame, which is why it’s important to choose wisely when buying one.

    Equipped with a User-Friendly Interface

    Automation tools that are cloud-based usually have a user-friendly interface. These don’t require any particular training to operate, which makes them easy to use, even for rookie developers. 

    Competitive Price Range

    If you compare this cloud-based automation tool to the common test automation tool, you’ll realize that the former sells at a more competitive rate. You don’t need to spend a substantial amount of cash to upgrade your devices’ hardware.

    Enhanced Security

    Security is probably one of the largest worries when relying on the Cloud. Although there are problems that come with cloud computing, they are mostly just common misconceptions. With cloud-based tools, you will have the assurance that higher-ups in the technology industry continue to solve such security concerns. This is why these tools are safer for usage.

    Even though the mixture of tried-and-tested tactics with the cloud is favorable for developers and enterprises, they still have to be cautious in using it. It can reduce the use of resources, time expenditures, and costs, but improper use of it can also do the opposite. 

    The answer is to assess your needs and finish a comprehensive round of research regarding the available tools on the market before deciding.

    How Your Business Can Benefit From Good Media Coverage

    by Admin - on Oct 12th 2017 - Comments Off on How Your Business Can Benefit From Good Media Coverage

    Cameraman shooting a journalistAs a business owner, you really have to take advantage of effective ways to reach your target market. While having your own website and social media pages can be helpful, you may also want to tap other possible resources.

    When launching a new product or holding a big event, for example, you would probably benefit from getting some media coverage.

    Journalists who specialize in covering businesses can help your company reach a wider audience. Industry expert, Babbler, cites the ways they are able to do that:

    Journalists know how to tell a good story.

    Media practitioners are the masters of crafting a message or a narrative. Their skills can be a good way to help businesses reach a wider audience. They also add heart and soul to stories related to your brand, products, and services. With this, people will be able to relate to your brand image.

    Journalists know how to explain clearly.

    Before telling a story, a good journalist does intensive research about the topic at hand. This allows them to comprehend and explain subjects more clearly, which they can relay to your intended audience in a way they can easily consume. Journalists specialize in translating jargons into simple terms that readers can better understand.

    Journalists know how to utilize social media.

    These days, journalism isn’t limited to traditional TV, radio, or print media. Social network sites likewise play a huge, crucial role — and that’s how journalists can help you as well. With the right content, it’s not too far-fetched to score a viral hit, which, as you can imagine, can significantly boost your business’ online presence.

    The possibilities are truly endless when you work with skilled media professionals. So do not hesitate to reach out to a journalist to help you out with your marketing efforts.

    What Is Mechatronics and What Roles Do Engineers Play?

    by Admin - on Oct 6th 2017 - Comments Off on What Is Mechatronics and What Roles Do Engineers Play?

    EngineersYou might not be aware of it, but you can see mechatronics everywhere these days. Engineers have their own mechatronics-related journal, and they can even read papers tackling mechatronics in journals that also discuss other fields. Meanwhile, a horde of various companies has started to embrace its principles and employ mechatronic services.

    Origin of mechatronics

    More than 40 years ago, engineer Tetsuro Mori of Yaskawa Electric Corp. first coined the term mechatronics when he mixed the words “mechanical” and “electronic.” He wanted to define the electronic control systems that his company was creating for mechanical factory equipment.

    Mechatronics awareness

    Mechatronics is literally everywhere nowadays, and you most likely don’t know that you have been using it. These vary from medical devices, washing machines and coffee makers to robotic assembly systems and computer hard drives. Electronics that manage mechanical systems account for some of the prices of a regular vehicle. It controls everything from memory-adjust seats to climate control, antilock brakes and stability control.

    Defining mechatronics

    Mechatronics means several things to a lot of people, but most engineers refer to Kevin Craig’s drawing when compelled about its meaning. They probably consider him as one of the country’s primary evangelists of mechatronic design. It includes four intersecting circles, namely computers, electronic systems, control systems, and mechanical systems.

    Craig is a mechanical engineering professor who left Rensselaer Polytechnic Institute to begin a mechatronics program at Marquette University. He sees mechatronics as more than just mechanical and electronics.

    Designating engineers

    Meanwhile, Peter Schmidt, a senior research engineer at Rockwell Automation's Advanced Technology Group also teaches part-time with Craig at the university. He explains that all engineers can lead because everyone is doing engineering work. His company has then hired control and electrical engineers to plan its factory automation and machine control systems. Most engineers from the company share that they have been working on systems integration modeling and design (or mechatronics) for a couple of decades.

    Companies must start integrating a multidisciplinary tactic from conception until delivery to split mechatronics from traditional control engineering. 

    Budgeting—A Crucial Tool To Keep Your Business on Track

    by Admin - on Sep 28th 2017 - Comments Off on Budgeting—A Crucial Tool To Keep Your Business on Track

    A Budget SheetPerhaps, you’ve already heard advice that you need to set a budget to keep your small business on track. In like manner, you probably set a budget at the beginning of the year and yet, you don’t seem to hit any of those numbers. It is also likely that you know you must do the budgeting, but perhaps it isn’t clear why it’s important. So, to help make things clearer to you, here are some major reasons for business budgeting:

    Getting Everyone on the Same Page

    You probably know that budgets serve as a financial roadmap for business operations. But the question is: does your staff know about your budget? If your sales team thinks their goal is to grow the business sales by 10%, but your budget shows a 20% increase in revenue, then that’s probably the reason your company fails to hit the numbers. As experts from Budgeta always say, share your budget with every member of your company who somehow helps make or break the figures. This way, you can make sure that everyone is on board and moving in the same direction.

    Having an Opportunity to Make Changes Ahead of Time

    When you set your budget in January, the goal isn’t just to follow it – you must also use the budget to determine problems that may arise throughout the year. You can plan how you’ll limit your budget for certain operations so you can make room for possible expenditures that may occur during the last quarter of the year. With an opportunity to make changes ahead of time, you prevent any cash flow shortages.

    Keeping Everything on Track

    How you set the budget, as well as how you spend it, says a lot about the progress of your business. At the end of the year, you’ll have a better idea of whether your business is doing better, worse, or exactly as you thought it’d do. From there, you can adjust your operations next year to keep the business on track with your overall goal as the owner.

    Now that you know the “whys” of budgeting, here comes a crucial “how”: in this digital age, there are now many companies that can automate your budget process and track your business expenses electronically. But, if you need further help to set and analyze your budget, you can always ask professional help from financial coaches.

    Why You Need IT Support for Your Business

    by Admin - on Sep 12th 2017 - Comments Off on Why You Need IT Support for Your Business

    IT Support WorkersWith many businesses quickly moving into what digital technology could offer, it becomes increasingly relevant to engage in full fledged IT services. The trouble is that small and medium business often think that they can get by with just the most basic computer knowledge. We take a look at three of the best reasons why you need  IT support in New Jersey today.

    You get quality hosting service

    If you have any digital presence, you likely either have a website or want one. When you own a website, you need a hosting service to keep you on the Web. With a quality hosting service package with data protection, you’re guaranteed a stable online site and peace of mind knowing that all your precious data is always safe and secure. This requires great software complemented by a strong IT team.

    You have a lifeline

    Part of quality IT services in new Jersey is constant on-point support in times when things break down. Everything from hardware failure to hiccups in the software side can slow your business down and cause headaches. Trying to deal with these yourself is a recipe for disaster. With an IT support team on-hand, you have someone to count on to ensure your business is right on track.

    You are kept up-to-date

    One core aspect of the digital world is that it’s constantly evolving. To keep ahead and stay secure, you’re going to want to be constantly updated. An IT support team will be able to keep track of these changes efficiently and ensure that your business will always stay relevant.

     

    A full scale IT support provider can cater to all your IT needs. This includes web design, web hosting, cloud computing, and even data recovery for business systems. You should ask them if they have experience handling digital marketing needs.