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3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.

4 Important Factors That Influence HVAC Installation

by Admin - on Jan 29th 2018 - Comments Off on 4 Important Factors That Influence HVAC Installation

HVAC technician checking the unitThere are several reasons you may be thinking of installing a new HVAC system. Perhaps you are building a new house, or maybe you feel it is time to replace your old heating and cooling system. Whatever the reason, it is important that you get a unit that is the best fit for you.

Here are four factors to take into account as you go about this important project:

Your budget

Different HVAC systems come at different prices. A unit is typically priced depending on its type, size, SEER rating and ductwork. Keep in mind that you will need to decide on which cooling tower side stream filtration system is ideal for you as well. Determine how much you are willing to spend on the overall system before setting out to shop for one.

The reliability of the contractor

It is important that you work with a contractor with a great reputation. You want a professional with the necessary skills and resources to complete the job successfully. Resist the urge to save a few dollars by contracting one of those fly-by-night practitioners.

The condition of the unit

There is no shortage of used HVAC units out there that cost lower than new ones. Do not even think about buying such units. In the long run, you will end up spending more on repairs and maintenance. It is simply not worth the investment. Opt for a new unit instead; one with a valid warranty.

The safety of the unit

Many homeowners ignore the importance of an AC cage until they wake up one morning and find their outdoor AC unit gone. Yes, it can happen, whether you live in an inner-city rental or a high-end estate. Do not take chances with your unit. Better spend a few hundred bucks on a cage than lose your outdoor unit.

Installing an HVAC system is one of the most important projects when building or renovating your home. By making the right decisions in the course of the project, you can avoid many problems and get the most out of your investment for a long time.

Effective E-mail Marketing Pointers

by Admin - on Jan 2nd 2018 - Comments Off on Effective E-mail Marketing Pointers

Woman checking her emailsE-mail is an integral part of the overall marketing campaign. Thus, if the recipients do not click the email and read the content, it would be a pity because your efforts would have gone to waste. Here are simple suggestions to increase the effectiveness of e-mail marketing services.

Personalize Your Messages

Customers hate it when you treat them like nameless robots. They love acknowledgment and recognition. As such, do not send the same e-mail to everyone on your list. Send your clients an e-mail based on the feedback you got from them. Make your customers feel that you designed a message especially for them. Address them by name when possible.

Increase the Opening Rate with a Clear Preview Text

E-mail clients always show the subject line and the first few sentences in the notification area. Make sure that the preview text entices the recipient to click the e-mail. Create a synopsis of the e-mail content in about 50 characters of text to start your offer.

Keep Your E-mail Short

Many people do not have the time to read long e-mails. Many will likely trash a long message. Many e-mail clients also flag very long or wordy e-mails. Keep your e-mail short and concise if you don’t want to lose the opportunity to connect with your recipients. Send one that they can scan and pick up the important message.

Find Some Help

As your subscriber base expands, you may find it more difficult to send individual e-mails. Consider using e-mail automation and auto-responder tools, which make reaching each person and responding to common questions easier. You should also consider outsourcing the function to e-mail marketing services. E-mail marketing professionals can manage and support your e-mail campaign.

Entice your recipients to read your e-mails and take action. Try different ways to capture their interest in each of the segments you target. Also, be swift in responding to questions and concerns. By doing this, you will maximize the value of your e-mail campaigns.

Cyber Monday Sales Sets New Record for U.S. Shopping

by Admin - on Dec 6th 2017 - Comments Off on Cyber Monday Sales Sets New Record for U.S. Shopping

Employees meeting on a sale projectionThis year’s Cyber Monday may have set a new record for the biggest online shopping day in the U.S., as sales reached almost $6.6 billion.

Adobe Insights’ forecast amount represents a year-over-year increase of 16.8%. More Americans who shopped online used mobile devices for their holiday purchases. Adobe Insights based its estimate on 80% of e-commerce sales from 100 major U.S. retailers.

Holiday Shopping

For online retailers, the record amount of sales poses some issues on monitoring invoices. As more shoppers prefer to buy items online, ScaleFactor, Inc. agrees that it makes sense for companies to use cloud bookkeeping services to manage collectibles and expenses.

While Cyber Monday generated an unprecedented amount of spending, Black Friday remained a popular day for online transactions. Americans spent a record amount of $5.03 billion on that day, up 17% year over year. Adobe also said that online sales on Small Business Saturday and Sunday reached a combined $5.12 billion, up 10% in the same period last year. Toys, handheld devices, and apparel are the best-sellers during these days after Thanksgiving.

Top-Selling Products

As retailers compete to lure more customers on Cyber Monday, many retailers have made it easier for shoppers to buy items using mobile apps and e-wallet services. This led sales conducted on smartphones to reach $2 billion out of the total figure.

According to Adobe Analytics data, 75% of millennial shoppers are more inclined to use mobile devices instead of desktop computers for online shopping. This means e-commerce companies should improve their platform’s compatibility with iPhones, Android phones, or other mobile devices. Mickey Mericle, vice president of Adobe’s Marketing and Insights division, believes that more online retailers will optimize their mobile capabilities in the future.

The record amount of spending on Cyber Monday indicates that retailers should improve their digital services, as more people use smartphones to shop online.

Utilizing Video Advertising to Promote Your Brand

by Admin - on Nov 28th 2017 - Comments Off on Utilizing Video Advertising to Promote Your Brand

ad campaign seen on a laptop screenRecent advancements in technology have allowed business managers to up their digital marketing game. Now, video advertising is entering the scene with its informational, effective, and compelling way of connecting to consumers. This trend is fueled by companies who reported to have great returns on their investment. Onefloorupdenver.com discusses how your business can benefit from this strategy.

Build trust and loyalty

In an era full of clickbait and false news, people yearn for factual, useful, and interesting content. Today’s marketing practices are evolving, and many are giving an emphasis on trust, rather than just traffic, and on igniting emotions than feeding the audience with robotic nonsense. Take YouTubers, for example. They have become one of the most powerful figures in promoting products and services. If you are serious about making your brand known, make sure to utilize videos on your platform.

Appeal to mobile audience

A significant percentage of buyers use their mobile phones to watch online videos. As most people own or have access to a smartphone, video marketing is growing at a rapid pace. Google statistics also show that people who view ads online are twice likely to feel a connection to brands than television or desktop viewers.

Explain everything

Live and animated videos are superb platforms that managers can use to explain their products and services. You can explain everything from how your new product works to where they can get it. You just have to be creative in engaging your audience.

Inspire the lazy buyer

Videos are extremely easy to consume, and they are the perfect way to engage buyers who have no time to go through long product descriptions. Demonstrate your product in action and show how it can make their life easier. When captivated, even the laziest buyer will surely commit to your brand.

Video promotions are becoming more widespread and affordable. If done right, this strategy can make advertising miracles for your company.

Budgeting—A Crucial Tool To Keep Your Business on Track

by Admin - on Sep 28th 2017 - Comments Off on Budgeting—A Crucial Tool To Keep Your Business on Track

A Budget SheetPerhaps, you’ve already heard advice that you need to set a budget to keep your small business on track. In like manner, you probably set a budget at the beginning of the year and yet, you don’t seem to hit any of those numbers. It is also likely that you know you must do the budgeting, but perhaps it isn’t clear why it’s important. So, to help make things clearer to you, here are some major reasons for business budgeting:

Getting Everyone on the Same Page

You probably know that budgets serve as a financial roadmap for business operations. But the question is: does your staff know about your budget? If your sales team thinks their goal is to grow the business sales by 10%, but your budget shows a 20% increase in revenue, then that’s probably the reason your company fails to hit the numbers. As experts from Budgeta always say, share your budget with every member of your company who somehow helps make or break the figures. This way, you can make sure that everyone is on board and moving in the same direction.

Having an Opportunity to Make Changes Ahead of Time

When you set your budget in January, the goal isn’t just to follow it – you must also use the budget to determine problems that may arise throughout the year. You can plan how you’ll limit your budget for certain operations so you can make room for possible expenditures that may occur during the last quarter of the year. With an opportunity to make changes ahead of time, you prevent any cash flow shortages.

Keeping Everything on Track

How you set the budget, as well as how you spend it, says a lot about the progress of your business. At the end of the year, you’ll have a better idea of whether your business is doing better, worse, or exactly as you thought it’d do. From there, you can adjust your operations next year to keep the business on track with your overall goal as the owner.

Now that you know the “whys” of budgeting, here comes a crucial “how”: in this digital age, there are now many companies that can automate your budget process and track your business expenses electronically. But, if you need further help to set and analyze your budget, you can always ask professional help from financial coaches.

What to Consider Before Outsourcing Work

by Admin - on Sep 4th 2017 - Comments Off on What to Consider Before Outsourcing Work

Notebook writing Business Outsourcing, Office table with laptop ,coffee cup,glassesIf your business is growing and more functions are added to keep up with the demands, it’s a good sign. Your business is heading towards the right direction. But if you feel like that the additional operational functions are keeping you from focusing on your core functions, websites like cloudxtension.com suggest that maybe it’s time to outsource.

Whether you are looking to outsource IT development for business intelligence or customer service, here are some questions you need to ask yourself.

What’s your budget?

You need to find out if the earnings of the company are high enough that getting an outsourcing company will not hurt your budget. Create a projection that will help you determine how much profit the company will earn if you outsource some of your operation department’s functions.

What’s your monitoring benchmark?

Monitoring the quality of work of the outsourcing company should be at the top of the list. This will make sure that your money is not going to waste. You should create protocols that will make work easier and more efficient for the third party provider. There should also be key performance indicators to determine the quality of work.

Do you have security protocols?

It is important that you set up security protocols to protect your company from any breach. From time to time, the outsourcing company will have access to some of your company’s documents and data. Other than setting up technical protection, such as passwords, you should also have a contract that details the repercussions should the third party provider divulge confidential information to others.

These are only some of the things to keep in mind before getting an outsourcing company. Outsourcing some of your business functions is one of the ways to make sure that you can focus on the prime functions of your business. You can make sure that your outsourced operations run while you focus on making your business grow.

Mobile App Design: Top UI Design Trends For 2017

by Admin - on Aug 31st 2017 - Comments Off on Mobile App Design: Top UI Design Trends For 2017

a mobile app displayed on a smartphoneSuccessful mobile apps are those that provide practical yet beautiful features to users. However, like everything else in this world, the mobile app industry is also vulnerable to the influence of design trends, especially as it relates to the user interface or UI.

That said, Cloud Xtension suggests that you consider the following if you are planning to develop or update your mobile app this year.

Hide the Navigation

While hidden navigation isn’t particularly new, it’s only recently that custom app developers began to hide the navigation to save valuable space for mobile users. Essentially, the menu should only be viewable when needed and remains hidden when it’s not.

Think Wearing, Not Carrying

According to reports, over 200 million wearables would be sold by 2019. Simply put, you have to think smaller and try to adjust your mobile app to smaller screens fit for wearable devices.

Keep the Background Diffused

Because mobile apps can be seen on smaller screens, it’s extremely important to help users focus more on the app features. While having a great background is vital, consider diffusing it so as not to overshadow your app’s features.

Touch ID

Before, this technology was limited for unlocking electronic gadgets. Now, you could use touch ID to verify online accounts and mobile apps. As a bonus, this technology offers a safer and easier verification process.

The Return of the Card Design

Cards simply make navigation easier for users. They help place and divide content properly, and show users that they could select actions, which makes the app design more responsive, useful, and engaging.

Material Design Still Reigns Supreme

Since its introduction in 2014 by Google, more websites and mobile apps have adopted this design aesthetic due to its speed-loading and simplified effects when used with animation, layering, and gradients.

Intelligent Use of Color

Just look at Facebook, Pinterest, Twitter, and other successful mobile apps. You’ll notice that they all stick to a single color palette with just a few hues. This does not mean, however, that you have to change your brand’s colors. You could still use them, but in a more elegant and subtle way to enhance your app and keep the user’s focus on its features.

If your mobile app doesn’t keep up with the latest design trends, it’s not too late to incorporate them in your future updates. After all, your mobile app is meant to help your users and it’s essentially up to you to make sure that your app is beautifully designed, feature-packed, responsive, and practical.

Why Filtering Your Cooling Water System Is Important

by Admin - on Aug 23rd 2017 - Comments Off on Why Filtering Your Cooling Water System Is Important

Filter for drinking waterA functional cooling system is essential for any plant. They prevent your machines from overheating and breaking down. With water cooling, having clean, filtered water can make a huge difference. Untreated water can result in foul water, with traces of organic growth. Both of these could drastically decrease an industrial plant’s productivity and even result in system breakdowns.

What makes up a cooling tower water filtration system?

The system consists of a set of mechanisms that take away harmful impurities that are present in the water. A system’s configuration would largely depend on the feed water’s quality, the kind of cooling tower present, the water quality requirement recommended by the manufacturer, the circulatory water’s chemistry, the kind of heat exchanger, and the concentration cycle.

 What does a filtration system check for?

  • The water’s alkalinity. This indicates the potential presence of calcium carbonate.
  • Chlorides. They are proven to be highly corrosive to metals.
  • Iron levels. The presence of iron mixed with phosphate can damage equipment.
  • Organic matter. Too much of this could lead to the growth of microorganisms that can cause corrosion. Certain organisms can also lead to health hazards for your workers.
  • Sulfates. They can also lead to metal corrosion.
  • Dissolved and suspended solids. Things like dirt particles are also regulated as they cause scaling and corrosion.

All in all, an efficient water treatment system is a must to make sure that your machines’ service life last much longer.