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Are Singaporeans Spending too Much on Mobile Plans?

by Admin - on Aug 16th 2018 - Comments Off on Are Singaporeans Spending too Much on Mobile Plans?

Man using mobile phoneBasic plans for 5GB of mobile data in Singapore cost around $4.4 for every 1GB, which costs around $22 on average per month depending on the telecommunications company.

If you have been thinking about Internet connection at home, a satellite service provider is a good option to reduce your spending on mobile plans. Despite the seemingly high price, Singaporeans still spend less than other countries like Taiwan and Korea, where prices per 1GB exceed $10.

Wise Consumption

While plans in Singapore are relatively cheaper, it’s still better to be wise about your data consumption. Internet users should always find a stable Wi-Fi connection whenever possible, aside from using the right mobile plan that fits your monthly usage.

This can be difficult since many users tend to consume more than their data limit by at least 3GB. An on-the-go lifestyle means that Singaporeans rely on mobile data to remain online, especially in places without any Wi-Fi connection.

Those who are already doing their best to reduce data consumption should consider thinking about whether they are overspending on other things, including a new smartphone purchase every year.

Smart Spending

Unless you speak with someone who has no Internet, you shouldn’t really pay for unlimited voice call or text messaging features. The availability of instant messaging services provided users with an alternative to reach out.

You’re already paying for your data plan, so it makes sense to use it for calling or sending messages to anyone. Switching to a new phone frequently also costs money. If you really need to replace your old unit, leasing it with a SIM-only plan instead is a better option.

Choose a mobile data provider that can also offer a Wi-Fi deal at home. You may spend extra yet this is more economical especially if you rarely need connection when going outside.

For Marketers: Top 3 Pointers for Post-Production

by Admin - on Aug 6th 2018 - Comments Off on For Marketers: Top 3 Pointers for Post-Production

Woman editing a videoOne of the many ways to leave a mark when it comes to your marketing is through showing videos. The time and effort poured into the production phase may be thwarted or exercise in futility if you don’t even invest time in the post-production.

Post-production refers to the process where the clips and footage are patched together nicely, with music, animation, and other design elements already laid out. If you are a marketer who is looking for a higher conversion rate, you need to make sure that your video edited to suit the needs of your target audience.

Here are some of the things you need to keep in mind, as advised by One Floor Up and other reliable corporate video production companies in Denver.

1. Choose the Right Mood

The mood of the video will heavily depend on the adjustment of brightness and contrast of your video. You will also need to make some tweaks on the shadows. But if you are really after the aesthetics and tint, you should have your video material color graded.

2. Use the Right Typeface

If you are having supers or text in your material, you should decide on the typeface you are going to use. Use sans serif for modern feel and serifs if you want your video to have some classy and serious vibes. Observe kerning and readability of the words and sentences.

3. Review the Length

The post-production phase will also provide you with another venue to review the length of your material. Decide on the time duration, but make sure that the decision is based on the purpose of the material. If it is going to be an AVP, a one- to three-minute material should be good.

These are just some of the things to keep in mind if you want to make the most of your post-production. Review your video material repeatedly until you spot no mistake.

Increase Traffic: How to Make Use of Inbound Marketing

by Admin - on Jul 27th 2018 - Comments Off on Increase Traffic: How to Make Use of Inbound Marketing

marketing planMost traditional marketing techniques you see today are of outbound variety. This means that the communications implemented are designed to reach out to people. While this works, it can feel impersonal on the end of the audience.

If you want to try a new technique, especially if you are working online, you should go for inbound marketing. This is designed to attract an audience, whether new or loyal. Through a wide variety of methods, you can attract people to visit your website.

Here are some of the things you may want to study if you want to master inbound marketing:

Search Engine Optimization

Search engine optimization or SEO is among the top methods that you may want to implement if you want to take people to your website. This method will help ensure that your website will appear on the top pages of search engines. This should not be a difficult thing to do, as Sievers Creative noted, as there are many providers of SEO services in Minnesota.

Content Marketing

Content is king in the world of online marketing. Content marketing refers to the usage of content to promote brands without having to explicitly advertise it. People online consume a lot of content, so it is important that you provide them with something insightful and useful. This is where the magic of content writers and copywriters comes in.

Social Media

Social media methods are drive-to-site tactics that will not only help increase website traffic, but will also help you form a good relationship with your customers. Among the things you need to do as far as social media is concerned to include community management and content calendar creation.

These are just some of the things that you need for your inbound marketing. You should always work with reliable people for you to turn your marketing plans into a reality.

What Should You Consider when Sizing Buffer Tanks?

by Admin - on Jul 13th 2018 - Comments Off on What Should You Consider when Sizing Buffer Tanks?

tanks for fertilizersAlthough short cycling processes are useful in some boiler systems, they are not suitable for condensing boilers because of the quick wear and decreased boiler efficiency it causes. Condensing boilers can only handle a low volume of water. So, when heating occurs, water temperatures increase rapidly and cause the boiler system to cycle off prematurely and, in worse situations, exceed the high limit.

The efficiency of your boiler, therefore, will decrease eventually due to the fluctuation in performance.

The Solution: Buffering to Increase Boiler’s Efficiency

Buffer tanks are critical elements you should consider incorporating in your boiler system when it does not have enough water to absorb extra heat during the start-up process or process operation. It is, however, worth noting that every boiler system has a minimum system load. Therefore, maintain the boiler output lower than the system load.

But if your tank holds a small volume of water and the boiler output exceeds your system load, your water will heat up faster than average, and affect the functioning of your boiler. In such instances, you will need buffer tanks to store the excess heat, which will heat up smaller volumes of water without requiring any input from the boiler. Therefore, your boiler will stay off longer, thereby prolonging its lifespan.

What Size of Tank is Appropriate? Consider:

Minimum Boiler System Load – This factor depends on the least demand from your boiler system. The minimum load limits will help manage the output of your boiler.

Minimum Boiler Output – The output of your boiler is not necessary when it is at its highest performance. You will only require it during the starting process.

Boiler Running Time – How long do you intend your boiler to keep running? Lower running time is recommendable for condensing boilers.

A buffer tank is a necessary addition to your boiler system if you want to increase the efficiency and lifespan of your boiler system. Nonetheless, you will need to carefully consider your boiler’s output, running time and minimum system load to determine the right size of your tank.

Protecting Your Family Against Unwanted Home Intrusions

by Admin - on Apr 30th 2018 - Comments Off on Protecting Your Family Against Unwanted Home Intrusions

Burglar entering to house trough balcony windowEvery three seconds, a burglary or home invasion occurs in the United States. It is during these crimes that serious assaults are likely to happen. Getting a home alarm system in Utah prevents break-ins, keeping the family safe. In 2010, there were 2,159,878 burglaries in the country.

Approximately 28% of burglaries occur when the residents of the property are at home. When an intruder enters a house that has occupants, this is called a home invasion.

Violent Crimes

During seven in every 100 home invasions, occupants become the victims of violence. They may be threatened with violence, physically assaulted or raped. Many of the rape cases reported happen during the commission of a home invasion. That is why home security should be taken seriously, for everyone’s peace of mind.

Steps to Prevent Home Invasion

A few simple measures can help prevent damage to possessions and keep loved ones safe.

Keep Doors and Windows Locked – People make the mistake of only locking their doors and windows at night, but thieves know this and so their prime time to invade is in the middle of the afternoon when most people are at work and when they may have forgotten to close their back door.

Consider a peephole, so anyone knocking at the door can be viewed by the occupant.

Install a Timer – Install a timer to switch lights on at certain times automatically. This will give the impression that someone is home. You can also place security lights outside the home. They have motion sensors that detect when someone is near the house.

Get an Alarm – Getting a security alarm will put burglars off invading a property. Criminals are 60% less likely to target a home if it has a security alarm. Home alarm, Utah experts can install one and show residents how to use it.

Home invasions are more common during the day and in homes that don’t have security lights and alarms. They can involve violence. Updating household security will reduce the risk.

Why Traditional Retailers Would Need to Consider Online Marketing

by Admin - on Apr 23rd 2018 - Comments Off on Why Traditional Retailers Would Need to Consider Online Marketing

Employee packaging a productTraditional retailers need to consider including digital channels to improve their business, as in-store and online retail continues to merge, according to the National Retail Federation (NRF).

Whether your business is in New York or Utah, online marketing will be more necessary now that Americans use all available modes of buying consumer items. NRF based its statement from its annual State of Retail Online survey.

Retail Convergence

The 2018 survey showed that 57% of respondents used different channels for retail business. Otherwise called multichannel retailers, these companies include physical stores that also sell their products online. On the other hand, 32% of retailers are considered to be “pureplay” businesses.

Despite some concerns over e-commerce taking over traditional retail, 43% of surveyed companies expect to expand their in-store portfolios by the end of this year. Still, choosing a strategic location for new stores will be important due to the importance of faster deliveries for online orders.

Mode of Sales

While incorporating online channels is important, retailers also need to look at what shoppers use to buy items online. The NRF survey revealed that online transactions mostly originate from desktop computers, but sales from mobile phones have risen 36% this year compared to 8% for desktop computers.

Retail sales from mobile applications are also increasing at 16% year over year. Therefore, almost every respondent from the survey intends to invest more in improving their mobile platforms to capitalize on the trend. Another reason to do so involves a higher online conversion rate in 2017, which meant that more people bought items after just casually browsing online for products.

Retail companies should find ways to take advantage of online marketing to promote their business. This not only gives your brand a competitive edge, but also capture the biggest possible market share within your target market.

Make it Memorable: Documenting Your Corporate Event

by Admin - on Apr 4th 2018 - Comments Off on Make it Memorable: Documenting Your Corporate Event

corporate eventOrganizing a corporate event takes time. And you need to make sure that all things are in the right place. This will ensure that your event will flow smoothly. To do it right, you need to come up with various committees that will work on the aspects of your event.

You must have committees for food, program, and registration. But if you want to have more comprehensive coverage of the event, you should have a documentation committee. Documenting your corporate event is something that you need to do if you want to have something to look back on or use as a reference in the future.

Here are some of the things to keep in mind if you want:

Get a photographer

If you want to have pictures for posterity, you can hire a photographer that will take pictures of the event. You can have at least two photographers if you have 100-150 guests. But if you want to engage your guests, you can set up a photo booth where they can have their pictures taken.

Hire a production company

If you want to have a live event coverage, you can work with a reliable corporate production company in Denver like One Floor Up that specializes in live event production. After the coverage, you can have a montage that everyone in the audience can watch.

Give away an after-event souvenir

You can even integrate your documentation into the tokens you are giving away. For one, you can have a booklet that compiles all the pictures from the event. You can print some pictures into items, such as mugs and plates.

Documentation is one of the key aspects you should have when you have an event. For successful event coverage, you need to work with the right planner and reliable suppliers. You can find them by running a local search online.

Why Your Business Needs PPC Management

by Admin - on Mar 27th 2018 - Comments Off on Why Your Business Needs PPC Management

Google Adwords interfacePay-Per-Click (PPC) advertising is an Internet marketing strategy that directs traffic to websites. It is a cost-effective advertising model, as it allows advertisers to pay publishers only when their ads are clicked. It is quickly gaining popularity among business owners because of its effectivity, affordability, and ease of use.

You may opt to manage your own PPC campaign or hire a PPC management agency in Denver.

Why hire a PPC agency?

PPC marketing is a simple advertising model that is easy to understand, but effective PPC management still requires a lot of time, effort, and expertise. Finding the right keywords and ad copy is important in making your campaign successful. That may sound simple enough, but keyword research is not easy and it’s not something you can learn overnight. Remember that a bad ad copy and the wrong keywords can hurt your campaign rather than help it.

There are many free keyword tools, but they might not be as good as the paid ones. However, paid tools can cost a lot more. PPC agencies have access to these tools. When you hire one, you gain access to the tools you need, and you get to work with a group of marketing experts for the price of one.

Furthermore, PPC comes with tools that track and analyze clickthrough rate, site visits, and sales. But learning how to use these tools can take some time. It will also need some technical expertise. An agency can do the technical work for you, so you can focus on running your business.

Who can benefit the most?

PPC is perfect for any business that wishes to level up their online presence, especially smaller companies without their own advertising team or don’t have enough manpower to monitor their PPC campaigns. And because it is budget-friendly, even startups can afford the service.

Finding the right PPC management firm with the right expertise and connections can help propel your brand at the forefront of your industry. You may even find yourself competing closely with bigger companies.

3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.