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Is NFC Necessary?

by Admin - on Sep 13th 2018 - Comments Off on Is NFC Necessary?

Group of people with smartphones in a huddleYou’ve probably heard of NFC because of your phone or because of Samsung and Android’s online payment system. The technology is also used in ticketing systems, credit cards and marketing campaigns. Just this September, Nike released an NFC-integrated Chelsea football jersey that gives their fans exclusive deals.

Many businesses have found NFC so useful that it has become more accessible − you can now order NFC products online.

But what is NFC? And why is there a need for another wireless communication technology?

The Basics of NFC

NFC stands for Near Field Communication. As you may have experienced, it allows devices in a certain proximity to communicate without wires or internet connection.

The technology NFC uses evolved from radio frequency identification (RFID) technology. The NFC devices have a chip that sends and/or receives small amounts of data. NFC does not require pairing codes and its chip runs on low amounts of power, making it more efficient and easier to use than wireless communication.

The challenge with NFC, however, is that devices can only communicate when they are a few centimetres away from each other.

Which leads us to the question, why then was this technology developed and why is it continuously used if we already have Bluetooth and WiFi?

Enabling Faster Connections with Less Power

A key advantage of the NFC is that it consumes much less power. In fact, passive NFC devices do not have their own power supply. Passive NDC components such as advert tags, for example, are powered through putting an active NFC component near it. How? The proximity of the two creates an electromagnetic field that produces enough electric current to power the passive system.

Another advantage of NFC over other modes of wireless connections is that it offers faster connectivity because of its inductive coupling. Bluetooth is already relatively fast but the absence of manual pairing and the actual connecting speed of NFC devices (a tenth of a second) makes the NFC superior in this aspect.

The Verdict?

Near field communications may have its limitations, but its fast connectivity, and its operation with minimal to virtually no power makes it ideal for mobile payments and advertising.

3 Good Reasons to Automate Your HR Management System

by Admin - on Mar 25th 2018 - Comments Off on 3 Good Reasons to Automate Your HR Management System

Recruitment process conceptMore companies are automating their existing HR management system and they are seeing better results in terms of information tracking and employee retention. Here are three good reasons you should do the same:

Better Communication Between Teams

Any information gathered by the recruitment team will be passed on to the on-boarding team, who then passes the information over to the operations team. Doing this by pen and paper requires a lot of work and is prone to missing files and miscommunication. Digital filing can make communication better and information sharing easier for departments.

The human resource management system modules can dramatically increase productivity and improve the quality of work amongst teams.

Precision in Record Keeping

Employee data management used to be a task exclusively done by the HR team. However, updating the database can bog the team down and take their focus away from other important matters. With an automated HRMS in place, employees can update their own information by accessing it through the portal using their log in details.

This way, information on the database is more accurate and always updated, which is useful when it comes to pooling candidates up for retention bonuses, recognition and rewards.

Better Compensation and Benefits Processing

Attendance tracking is one of the processes incorporated in an HRMS. Information is stored real time, and this is the most accurate way to keep attendance records. The system automatically calculates holiday rates, paid time offs, unpaid leaves and lost hours based on employees’ time logs.

This reduces payroll disputes and overpayments, which is common with a manual tracking and computation system. With an automated system to do the job, payroll issues and errors become a thing of the past.

If you’re still dealing with old HR-related issues, it is time to start using an automated system that will help your team resolve problems and maximise their work capacity. Get your entire department back on track.

Wireless Pagers: Which Business Types Can Benefit From it?

by Admin - on Mar 12th 2018 - Comments Off on Wireless Pagers: Which Business Types Can Benefit From it?

Employees using computerWhen running a business, one thing that you have to be wary of is your staff’s communication skills. They have to be able to communicate clearly with you, as well as their peers. This can help the business grow immensely, leading to bigger profits and a lot more opportunities.

Wireless pager systems are a huge hit for many businesses all around the globe. It makes communicating with each other easier and more efficient. Today, we are going to discuss which types of companies can benefit from these systems.

Hotels and Restaurants

The hospitality and food industry, most especially restaurants and hotels, can be very busy most of the times. The staff are always running around, which makes it harder for them to communicate clearly. By having wireless pager systems, the staff can easily streamline effective communications between the staff – including security. Hotels and restaurants work hard to provide a safe and comfortable environment to their guests, and wireless pagers can help with this.

Airports

Just like hotels and restaurants, airports belong to the hospitality industry. The staff are trained to provide the best assistance to the passengers, as airport ground care is included in the fare that the passengers pay. Airports are also usually huge, which can make it difficult for the staff to communicate effectively. With wireless pagers, whether the staff is inside the airport or on the runway, immediate communication is possible.

Hospitals

Hospital patients usually have to wait in line or in a queue, which makes it difficult for them to communicate with the staff. Wireless pagers can be used to notify the patients about their turn or even to let them know about updates. Wireless paging systems are also beneficial for families waiting to hear about their loved one’s operation and procedure updates.

Schools and Universities

Schools and universities are typically huge, which s why often, two pager systems are installed: one for the students and one for the staff. Students can use the pager systems when it comes to registration and records, asking for library availability, and even for scheduling a session with the guidance counselor. The staff, on the other hand, uses wireless pagers to communicate with their fellow professors, as well as with other school staff.

Wireless paging systems have tons of benefits that we should be thankful for. It not only makes our lives easier, but it also makes us feel safer.

What Makes a Successful CTA?

by Admin - on Jan 25th 2018 - Comments Off on What Makes a Successful CTA?

Man holding mouseMany business owners are fast realizing that being online demands far more than web space and a website copy. The sheer number of web pages on the Internet makes it mandatory for specific measures to be taken to accomplish visibility. But these days, many agencies in Massachusetts say that the most effective strategy is inbound marketing with a call-to-action (CTAs).

According to website analytics experts, over ninety percent of visitors who read headlines on a website also read the calls-to-action (CTA). Another statistic shows that a single CTA within an email caused clicks to increase by 371 percent, while sales surged by 1617 percent.

Social media is also a big factor: the inclusion of CTAs on a Facebook page can cause a 285 percent increment in the Click-Through Rate. However, the mere inclusion of a CTA will do little good if it fails to follow some guidelines to achieve its primary objective of generating leads. Here are three elements that ensure a CTA is effective.

Location

A website is a piece of a virtual real estate. The placement of a CTA will determine its visibility and efficacy. Conversion rates vary according to location, so, sidebar CTA conversion rates range between 0.5 to 1.5 percent. Pop-ups convert between 1 to 8 percent, while welcome gates range between 10 to 25 percent.

Colors

The website colors need to contrast with the background without looking garish. The color palettes used for the website should suit it target audience and product. Ask your designer to look into the psychology of color in marketing, and choose a CTA color that immediately attracts the eye.

Size

A CTA needs to be noticeable. This means it must be appropriately-sized without going overboard. A minimum size of 44 by 44 pixels is the minimum recommended by Apple for any clickable Web element.

The rise of marketing strategies has made it possible for savvy business owners to market their websites and become searchable on the Internet. When looking for outstanding consulting services using CTAs and inbound marketing strategies, make sure that you express these points to your chosen digital marketing provider.

The Most Costly, Yet Worthy PPC Keywords

by Admin - on Dec 20th 2017 - Comments Off on The Most Costly, Yet Worthy PPC Keywords

Man working on a tablet with PAY PER CLICK on a screenGoogle earns through various channels, and 97 percent of their earnings come from pay-per-click marketing. To succeed in this area, you should know the priciest keywords and why they are essential to succeed in your Internet marketing in Singapore. For one, they give you an idea of what your competitors or other industries considering worthy of investment. Here are the top ten priciest keywords according to Google AdWords.

1. Business services
2. Bail bonds
3. Casino
4. Lawyer
5. Asset management
6. Insurance
7. Cash Service and payday loan
8. Cleanup and Restoration
9. Degree
10. Medical Coding Services

These costly keywords come mostly from business management and financing. These industries often have access to a lot of cash. Aside from the legal and financial industries, the presence of the keyword “degree” reveals the increasing importance of the education industry in the digital age.

Why Are They Expensive?

Keywords increase in price when users are desperate for a certain service or product. In such cases, the keyword becomes essential in many search engine results, and more people click on websites that offer such services.

If the provider also has a product or service that requires expertise and is often expensive, then the keywords associated with their industry can drive up the price.

For many people, they want to fulfill their dreams and make their wishes come true. The Internet provides a way for many people to do this. “Degree” remains an expensive keyword because education is the primary route for many people to succeed.

Find Clients Using Keywords

If you want to create a website that is in any of these industries, you have to pay the high per-click rates for those top keywords. Especially if you are offering something that many people consider vital to their livelihood or health, you know that you will end up in one of the most costly niche groups.

For those in such industries, these costly keywords could be a source of frustration and confusion; but Google’s revenue assures companies that using them drives traffic and possible client conversion.

Why You Should Integrate Social Media in Your Marketing Efforts

by Admin - on Nov 14th 2017 - Comments Off on Why You Should Integrate Social Media in Your Marketing Efforts

Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

Pushing Brand Recall

Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

Increases Conversion and Sales

Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.

Internet Users in U.S., UK Hold Varying Beliefs on Cyber Security

by Admin - on Aug 28th 2017 - Comments Off on Internet Users in U.S., UK Hold Varying Beliefs on Cyber Security

Businessman clicking a VPN icon on a virtual screenDo adult Internet users in the U.S. hold a higher level of awareness in cyber security compared to their counterparts in the UK?

A recent survey of 2,000 adults in both countries revealed different views and perceptions on several topics and best practices for maintaining their online privacy and security while surfing the Internet.

Interesting Beliefs

Despite the survey showing varying results, the attitudes of some Internet users on malware seemed quite an interest. An estimated 300 respondents from the U.S. believed that it could improve Wi-Fi signals. On the other hand, only a handful of British users thought about the same thing.

This misconception among some of the U.S. respondents somehow aligned with another discovery, which involved 58% of users that believed their anti-virus software was enough to ward off a cyber-attack. In the UK, only 37% of the surveyed adults had the same perception. British users were also more doubtful of public Wi-Fi networks, such as those in coffee shops and hotels.

Safety Practices

Best practices for cyber security does not only involve protecting yourself against potential online threats, but also keeping your information private. The need for VPN tunneling software and other products becomes more relevant, due to ransomware attacks such as the WannaCry virus that recently unfolded all over the world.

VPN, short for Virtual Private Network, allows users to mask their identities while surfing the Internet. This is more popular in the U.S than in the U.K., with 65% of American respondents using it compared to 44% of British users, according to the survey.

A strong sense of familiarity with best practices for cyber security becomes increasingly important, amid the growing number of high-profile online threats worldwide. How do you plan to keep your online privacy and security free from viruses and other safety risks?

How To Plan Your Trip More Effectively

by Admin - on Aug 3rd 2017 - Comments Off on How To Plan Your Trip More Effectively

Two tourists navigating using a mapPlanning a trip can be a stressful experience, especially if it’s your first time doing it. You may find it difficult to choose a destination given the many options available. But there are ways to simplify the process and avoid the stress.

Visit Widget shares some tips on how to plan your travel to Asia or any other part of the world successfully.

Create Your Rough Itinerary

The first step is to decide where to go. With an exact initial destination in mind, it is easier to plan the initial phase, such as the type of clothes to bring, the transportation options available, the medicine you should bring, and the amount of money you need. You can then determine which places to go to next, such as nearby cities or countries, and your exit city when you have to fly to another continent.

Use Travel Apps

Technology has revolutionized travel. You don’t have to carry a Lonely Planet guidebook all the time. A quick Google search allows you to find the places you want to go to and the activities you want to try. A travel app can also help you plan your trip and choose a destination. These apps may display reviews and recommendations by like-minded travelers, making it easy for you to avoid scams and tourist traps. They also enable you to visit the most famous destinations or at least those you are interested in.

Determine the Length of Your Trip

You don’t have to set an exact return date, but a rough idea on when allows you to remain flexible. A little flexibility enables you to find promotions and great deals on flights or land trips. It also allows you to monitor your budget and avoid overspending.

These travel hacks allow you to plan your trip successfully. Proper planning relieves stress and gives direction to your adventure. After the planning stage, all you have to do is book your flight and pack your bags.

What You Can Get from SIP Trunking Services

by Admin - on Jun 13th 2017 - Comments Off on What You Can Get from SIP Trunking Services

SIP TrunkThe main driving factor behind many businesses adopting SIP or session initiation protocol trunking services are the advantages over traditional PSTN or public switched telephone network services. While cost savings is undoubtedly the most obvious advantage, it’s just one piece of the puzzle.

Whether you’re a business owner looking to switch to SIP trunking or you are planning to get wholesale trunking services and then resell them, below are the key benefits you and your customers will enjoy:

True Redundancy – SIPTRUNK, Inc. explains that when you use SIP trunks, you could work with different providers, which in turn provide you with failover capabilities in the event that there’s an issue with your primary network connection or a power outage.

Flexibility and Scalability – These could easily scale to fit your specific requirements, enabling additional channels and trunks with DID or direct inward dialing to be activated in mere minutes, and not weeks or months, as with traditional PTSN services. In addition, you could designate SIP lines to every one of your employees.

Network Management Consolidation – When using SIP trunking services, you won’t have to monitor and manage your PTSN network because SIP trunks operate over the data network, effectively eliminating the need to support and maintain multiple networks.

Toll-Free and Local – With SIP trunking, you get both toll-free and local phone numbers directed to one SIP trunk. You could likewise get local numbers for your business, even if you don’t actually have a physical business space in a certain local area.

Faster Return on Investment – Because you have significantly lower capital expenses when compared to a PSTN line, this, in turn, translates to a quicker return on your investment.

Whether you’re operating a small or big business, all these advantages equate to reduced costs and easier data and network management. This is especially true if the SIP trunking services have been specifically designed for the particular needs of your business. However, do take note that not all SIP trunking service providers offer the same services and capabilities. To that end, research your options well and go with a provider that could customize the most efficient SIP trunking plan for your needs.

Protecting Your Website Database

by Admin - on May 12th 2017 - Comments Off on Protecting Your Website Database

SQL ChartIf you have a database-driven website, do not think your database does not contain data that are pleasing to eyes of hackers. All websites and databases are juicy targets. This should be your mindset to ensure vigilance against any threats to your site.

This is the reason most companies – at least businesses that rely heavily on online transactions – hire companies providing SQL server consulting services to upgrade their security protocols and make it difficult for anyone to pry into their data without their consent.

Here are some suggestions on how you can protect your website database from unwanted intrusions.

A very strong password

Using strong passwords for your website and its database is your first line of defence. While this is standard knowledge, you will be amazed at some people who settle for easier to remember passwords that leave their sites vulnerable to prying eye.

Use a combination of uppercase and lowercase letters, as well as numbers and special characters, whenever allowed, in your database passwords. While this may not be foolproof, at least it would be tough for hackers to crack.

Continuously update security software

Keeping the software that runs your website and its database updated is another defence against possible hacking attacks. Hackers are legends in looking and finding software security vulnerabilities that they can exploit to penetrate your website or database.

Employ proper parameters

Ensuring all your queries have appropriate parameters is essential when using MySQLi databases. This is because databases with improper SQL statements are easy preys to hackers. Using rogue code, hackers can get information that you stored on such database, change its tables or delete the data it contains.

All websites and their databases are targets for hackers, and it is your responsibility to protect against such attempts. There is no excuse for leaving your site vulnerable to attacks. Work hard to protect your database, because you know hackers work hard to break into your security walls.