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Pricing Guide: MSRP and MAP

by Admin - on Dec 23rd 2016 - Comments Off on Pricing Guide: MSRP and MAP

Online SellerGiven the saturated market today, in addition to the dominance of the online shopping scene, it’s becoming hard to keep track of commodity prices. On one side, you have items that sell for 50% off; on the other, 30% off — but with the same price.

For many customers, this is obviously a confusing scenario, which requires both mindfulness and attention to detail to avoid falling prey to bait-and-switch markups. Businesses selling online are even more unpredictable.

For this reason, the minimum advertised price (MAP) policy and minimum suggested retail price (MSRP) must be stated clearly to preserve the integrity of the product price and the credibility of items sold online.

How MSRP Affect MAP

In plain and simple terms, the MSRP has little to do with MAP when it’s already out in the marketplace.

MSRP is the discounted price available to resellers and retailers when they buy wholesale. So, the reseller may purchase an item for half its price and it will depend on the receiving end (resellers/retailer) to relatively adjust the price based on various market competition factors. Typically, location and target market ratio influences MAP. High-end items for specific target markets can have more than 50% markup.

Online Price Wars

What makes the entire online buying and selling scene so complicated is the diversity of its economy, the complexity of costs, and the demand.

Most, if not all, e-commerce sites will have MAP based on their front-end competitors’ own pricing policies. Generally, these types of online merchants rely on providing discounted rates, which is the primary advantage of online shopping. Since there’s hardly ever a physical store, the MSRP from manufacturers is naturally out of the equation as the providers of the product are often retailers themselves coming from all over the world.

With all these in mind, when dealing with brick and mortar stores or even recurring entrepreneurs, you should have your distinct and independent MAP. This gives identity to the online business and sets it apart from the competition.

Keep in mind that while MSRP still exists, the pricing will automatically be adjusted for online sellers.

Product Quality and Niche Marketing

by Admin - on Dec 22nd 2016 - Comments Off on Product Quality and Niche Marketing

Brand MarketingMarketing is an important part of practically any business. With the growth of competition every day, it would be unwise not to invest in marketing practices that can help you reach your niche.

Here are some tricks on how to market your brand:

The product should sell itself

It doesn’t matter how much you spend on marketing; if your products are simply bad, you will lose customers and have a sorry reputation. On the other hand, properly manufactured, high-quality products that have gone through the recommended reliability testing methods practically sell themselves. When you hear Toyota, you know you’re looking at lasting quality and cost-effective products. That reputation was built on decades of meeting and sometimes surpassing people’s expectations. Toyotas may not be the most exciting cars, but they can run forever while costing less to buy and maintain than competitors, which is what people want when they buy them.

Your marketing should start with the quality of your products. You can gain your customers’ trust by giving them products that don’t give them headaches.

Your marketing should target your niche

When you devise a marketing plan, make sure it is properly targeted towards your niche. To do this, you have to be able to identify your niche first. Demographics are important. But you should also identify their spending habits. As part of your marketing plan, creating a presence on social media requires knowing in which networks your customers are present. Social media can help you narrow down your customers to fit them in a niche.

Establish a physical presence close to your niche, as well. For instance, if your niche involves college students, you can set up booths in colleges for promotional purposes. Potential customers can sample your products and you can also offer giveaways onsite.

Marketing is full of challenges, not the least of which is the expense. To make sure you are not throwing away money for nothing, create great products and pinpoint your niche market.

Purpose-Driven Protection: Comparing Varnish and Lamination

by Admin - on Nov 22nd 2016 - Comments Off on Purpose-Driven Protection: Comparing Varnish and Lamination

Printed piecesPrinted pieces, such as labels, are vulnerable to external elements such as smudges, fingerprints, scratches and dirt. Coating them with a protective outer material is a great way to keep them clean and neat. In addition, a good coat also gives it scuff-resistance and improves the visual appeal of the piece by adding a smoother and glossier finish.

When coating printed pieces, there are typically two options: either laminate the piece using a self-laminating label or apply a coat of varnish.

The Basics of Lamination

Laminations are slim layers of film applied to the surface of the piece, offering an actual plastic barrier to the piece and its environment. You can apply lamination to your material using one of these two types: linered lamination and self-wound laminations.

Linered laminations, like other pressure-sensitive materials, use a release-coated liner to separate the adhesive. Although expensive, it makes the material look clearer and polished, especially when you apply a substrate to the finish.

On the other hand, self-wound laminations use adhesive on the lam to wind itself like a roll of transparent office tape. Although this process has a chance of leaving irregularities and air bubbles in the finished piece, people use this more often because it is more affordable.

Both types of laminations offer matte, gloss and imprintable versions.

The Basics of Varnish

Varnishes are liquid coatings applied onto the surface of a printed piece. There are many types of varnishes, but the ones commonly used are UV and aqueous varnish. Varnishes can safeguard the piece from scuff and abrasions while adding interesting designs with varying finishes. Satin, matte and gloss, for example, each provide a distinctive image. When people use varnishes for label detection, it can improve manufacturing line processes.

Which is Right for You?

While varnishes and laminations both offer protection for your printed piece, it is important to determine the best option for your needs as the wrong option may be costly. When you have pieces exposed to high-scuff environments, it might be a safer choice to use lamination. Alternatively, when you want to give an exclusive look to your pieces, opt for varnishes.

The secret in selecting the right coating is to work closely with your printing partner. Discuss what effect you are trying to achieve and the level of protection you want for your pieces.

Your Killer Elevator Pitch to Get a Job in IT Security

by Admin - on Oct 3rd 2016 - Comments Off on Your Killer Elevator Pitch to Get a Job in IT Security

IT Security JobHow do you land a job in 30 seconds? The perceptive candidate will have a ready pitch for hiring directors at job interviews, or even at social functions. You will need one, too, to get an edge over other applicants who may have more credentials or experience. The ideal approach is to find that one persistent IT security problem for companies, and then create a killer pitch around it.

Insider Threats vs. Outsider Threats

Data breach is one of the serious IT security problems companies face. Businesses deal, increasingly, with growing data and multiplication of mobile devices. The development spurs growth, but it also heightens a business’s exposure to data breaches. While outsiders carry out most breaches, insiders are responsible for 43% of data loss. According to Infosecurity magazine, half of the data breach is intentional and the other half, accidental.

No business can afford to let data breach occur, even though it is accidental. The breach will not only lead to a potential loss of millions, but also indicate that something malicious is deep within the company, i.e., employees leak sensitive information to competitors for a fee. When your job pitch centers on undertaking this particular IT security problem, you can expect hiring directors to pay attention.

Backing Your Claim

The best elevator pitch for a job is not just concise, clear and customized for the company. It is also credible. You need to have the expertise to support your pitch, from your familiarity with insider data breaches to knowledge of sound policies. Whether you are a security engineer or a network administrator, getting certification is crucial to enhancing your credentials.

Certifications also keep you up-to-date on security concerns. Most certifications require renewal to ensure you improve expertise. CertBlaster explains, comprehensive and complete security practice exams, such as the new testing for CompTIA Security+, SYO-401, give professionals the ability to implement current security configurations. The new exam, which replaces the SYO-301, also covers security implications of integrating third party systems and mobile security concepts.

You can get the upper hand when competing for a job in IT security. Know the security “pains” of companies. Craft an elevator pitch that best explains your suitability for resolving those very problems. With sufficient care and practice, you will soon land that cushy IT job and help protect a company from security threats.

Why You’re Not Earning More: Using the Internet for Marketing

by Admin - on Jul 20th 2016 - Comments Off on Why You’re Not Earning More: Using the Internet for Marketing

Correct Techniques for Internet MarketingStill struggling to find your place on the Internet as a business? This is the time to take a step back and think about what you are doing right, but more importantly, what you could possibly be doing wrong.

To help you get an idea what you might need to change, take a look at this short list of suggestions: 

1. You are not using SEO. Maybe someone told you it was a fad, or that it is slowly dying, but whatever your reason for not using SEO, it’s leading you to miss a lot of opportunities. To turn things around, it’s best to contact a reputable SEO company in Minneapolis immediately and benefit from organically climbing up the search lists.

2. You still shun social media. For a while, businesses turned their back on social media, thinking it was a bad idea to invest in marketing using these channels. Now social is one of the strongest ways to market products, services, ideas and just about everything else. With all the channels available, what should you use? Pick a combination of the ones your niche is using. The best part of it is it costs nearly nothing to leverage social for marketing.

3. You are not updated. Changes happen every day in terms of tech, apps, and other software. The Pokemon Go craze is one such example. Businesses are finding out how to benefit from this immersive game; you should too. Valuable “monsters” may be lurking in your store, and players are likely to hang around, possibly giving you more opportunities to sell.

Meanwhile, Snapchat is a big thing in sharing now. It allows you to send videos and pictures (snaps) that self-destruct right after the receiver views them. That’s where it’s unique. Facebook now also offers Live. Use these for your events and see how awareness of your products escalates.

4. Learn from mobile. All of these things benefit your company because they are accessible via mobile, not just PCs in homes and in offices. You can talk to a company that produces apps so you can have your very own, downloadable via the App Store and Play Store.

There are so many ways the Internet can benefit your bottom line. It’s important to look at your marketing programs and think about how online channels can improve them substantially.

Satellite Communication in the Mining Industry

by Admin - on May 10th 2016 - Comments Off on Satellite Communication in the Mining Industry

SateliteIf you work in the mining industry, satellite communication is an easy way to keep remote sites connected to the rest of your organization. It is no secret that most mining sites are in remote locations and face problems in terms of communication. Satellite services for communication are an easy and affordable way to solve this problem. In fact, satellite communication is the most advisable method to keep in touch with a remote mining site. 

Here's a closer look at some of the technological choices that need to be made to make this work.

Dedicated Bandwidth vs. Shared Bandwidth

In a shared setup, you use the bandwidth with other users. While this can save you on costs, it could have a poor response when many users are using its service. This works with users who have an infrequent use of bandwidth. When you choose a fixed satellite bandwidth, it may cost you more, but Singtel and other providers noted that you get an instant, high quality, and continuous service.

Fixed Base vs. Mobile Satellite Installation

Fixed base satellite installations are less costly than mobile units. An average mobile unit will cost about $100,000 and offer portability, which is important during the exploratory phase of a mining operation. A fixed base system is cost-effective and is the ideal solution for long-term deployment.

Wireless vs. Cable

If the mining site is small and all computers are located within a short distance, it makes sense to use cables to connect them. If the site is larger and uneven, going wireless makes more sense.

Choosing the bandwidth depends on the number of computers and phones connected to the system and how much data needs to be transmitted. Based on these factors, you need to make an informed choice and the satellite services company will be glad to provide you consultancy on the subject.

3 Facts About SEO You May Not Have Heard Yet

by Admin - on May 10th 2016 - Comments Off on 3 Facts About SEO You May Not Have Heard Yet

SEO in BrisbaneSEO is a big industry because basically everyone relies on the Internet to find the products and services they need. As a business, you need to have an online presence for your target market to know you exist. When you’ve been doing SEO but without much success, then you may be missing some things that aren’t commonly said and read about. Here are some things you may not know about SEO that you must.

Not Every Blog Post will be Successful

Most of your organic traffic will come only from a very minimal portion of the entire content found on your website. You shouldn’t expect every blog post you publish to hit the mark and get a lot of hits. This is not a bad thing, though. You just have to capitalise on the content that has heavy traffic. Work with SEO experts in Brisbane to know what made these posts more relevant and do it again.

High-Quality Content is Not Enough

Sure, great content is wonderful, but it isn’t enough to push your search rankings to the top. Great content means using the right keywords, engaging the right readers, and encouraging them to share it. However, you need to promote your content effectively to further improve the positive effects of great content to your SEO standing. Without great promotion, great content will fall flat and not get the audience it deserves, an expert from Bambrickmedia.com.au reminds.

Backlinks are Really Powerful

If you haven’t believed it yet, you have to now: backlinks are important. When you have high-quality backlinks from authority websites, you have more chances to rank high with competitive keywords. Backlinks establish the credibility of your content, your website, your brand and your business. In fact, you still need backlinks even if you are also a successful website to retain your success.

These things are rarely said, but it’s important for you to know them and apply them to your online marketing strategies. This way, you can reach more people and turn them into customers.

A Short Guide on How Satellite Communications Works

by Admin - on May 9th 2016 - Comments Off on A Short Guide on How Satellite Communications Works

 Satellite CommunicationsThe invention of the artificial satellite has brought significant changes in the way people communicate even from the other side of the globe. Acting like massive mirrors, they help make communication much faster and more efficient by bouncing information from one place to another.

These artificial communication channels play an important role in the world’s telecommunication system. But have you ever wondered how satellites do this? Here’s a quick guide on how satellite communications work.

How It Works

A communication satellite is composed of two major parts: the ground segment and the space segment. The ground segment is made of a reception, fixed or mobile transmission, and ancillary equipment. Basically, the satellite itself is the space segment.

According to NASA, satellites use radio waves to send signals that will be interpreted as information. Before that, though, the signals are received and amplified by the satellite. It will then retransmit the signal back elsewhere on the planet. In essence, communications satellite functions like a relay station.

The signals sent are modulated by frequency and amplitude. Each signal features a unique frequency and bandwidth. Signals with larger bandwidths, for instance, can carry more information.

Transmitters and Receivers 

A communication satellite uses a variety of transmitters and receivers. Huge satellite dish antennas are among the most popular types. They are used to send and receive transcontinental calls. These antennas are strategically positioned on opposite sides of the planet. Smaller satellite dishes for home use are designed to bounce and process signals from satellite broadcasting systems

Uses of Satellite Communication

Other than satellite television and satellite radio, communications made possible by satellite also help meteorologists observe weather patterns. They use gathered data for weather forecasting purposes. Global Positioning System (GPS) technology is another field where satellite communication proves to be very beneficial. GPS receivers allow users to access time and location information.

In remote areas in many countries, satellite communications also aid in phone and Internet connectivity. People in the military also use it for their communication and coordination needs.

Satellite communications are undoubtedly a highly valuable product of technology. So if you need satellite services for your business, consult with a professional provider.

Stop Right There: Ways to Avoid Tripping on Your Own Sensors

by Admin - on Apr 7th 2016 - Comments Off on Stop Right There: Ways to Avoid Tripping on Your Own Sensors

Door and Window SensorsWith the crime and violence rates going out of control, it’s no wonder why you, and probably everyone you know, feel unsafe.

This reality fuels the need for technologies that would take care of everyone’s safety, aware or not. And talking about security, it all starts whether or not your home is capable of holding off the bad elements away.

But, with tons of home security options available in the market, getting the right gadget is trickier than ever. NorthStarHome.com shares some noteworthy ideas in choosing your home security gadgets well.

The Basics: Access Points Security

What you want to secure first are your doors and windows. And one of the most effective ways to accomplish this is to plant sensors around your home’s access points.

Door and window sensors are the foundations of every home security system. Even if you don’t have a sophisticated home security system, these sensors are often enough to scare away any potential burglars and criminals.

Other places you can install sensors include the following:

  • vaults
  • cabinets
  • drawers
  • display cases
  • room dividers

Attaching the Sensors Correctly

Security sensors come in two pieces: one fits the access point itself (doors, windows, cabinets, etc.) and the frame.

Make sure to place the two pieces close to each other to maximize their sensitivity. When the two pieces separate, it’ll trigger an alarm. Depending on what type of sensor you have, it can also notify you through your mobile and send a notification to the concerned authorities.

Variations of Sensors to Consider

Sensors come in different designs. Some require a bit of wiring, while the independent devices don’t.

Wired sensors require more time to install and cost a reasonable amount of investment. On the other end, separate sensors are relatively affordable and easy to access.

Every security measure is different. That’s why allotting a good amount of time and effort to know what works for your home and what doesn’t go a long way.

Improving Function: Effective Ways to Upgrade Your Hotel Business

by Admin - on Feb 17th 2016 - Comments Off on Improving Function: Effective Ways to Upgrade Your Hotel Business

Hotel Improvements in West JordanAs a hotelier, you must ensure that guests are happy and satisfied with their stay. One good way to achieve this is to do some upgrades and renovations to your hotel business. To help you decide on what type of remodeling service your hotel needs, here are some quick suggestions you might want to consider.

Modernize Your Facilities

Advances in technology have drastically changed the way people behave towards everything. That's why to make adjustments about these changes, it is necessary that you keep up with the technological needs of your guests. If you want to attract more visitors in your hotel, be sure to keep them plugged in at all times. Ecommnetworks.com noted that having a hotel guest Wi-Fi system, which everybody in the hotel can enjoy, is ideal.

Make Your Hotel Visible Online

If your concern is to attract more guests, then you have to make good use of social media. Create a platform wherein your future clientele can reach out and communicate with you directly. This is also ideal for you because most people refer to the Internet whenever they need or is looking for something. Along with that, it would be easier for you to announce updates or promos about your hotel through Facebook, Twitter, and Instagram.

Redecorate the Rooms

If you want to update the look and feel of your hotel, the best way to do that is by redesigning the interior of your place. You can either opt for a new theme in every room. Feel free to add in quirky and interesting decor in each space to create a more inviting and unique staycation experience.

Other than these three suggestions, there are certainly more things you can do to improve the look and function of your hotel. You simply need to be more creative and imaginative. If you think you need to consult professionals, don't hesitate to do so.