Guy planning SEO strategiesSearch engine optimisation (SEO) isn’t something new. It has been around perhaps ever since the first website was launched in 1991. However, many people are still confused with what it is and how it works. Here is a simple explanation to the common SEO questions.

What is SEO?

SEO is the process of improving a website’s ranking in search engines. Search engines like Bing, Yahoo!, and Google work by ranking websites based on how relevant they are to users and on the number of quality links from other web pages.

How Can SEO Improve Search Engine Ranking?

There are several ways to improve search engine ranking through SEO. Here are the most common strategies that work:

  • Creating Relevant Content

Quality content is what people are looking for. Publishing useful content for your intended market is one way to increase a web page’s relevance and authority. Consider what users would likely type on search engines if they’re looking for a product or service. Example: SEO company in Australia. Try to include the phrase strategically in your content.

  • Update Content Regularly

You should update content regularly because people are always looking for fresh information. Engaging content makes users stay longer in your page, which also improves your dwell time. Dwell time is another factor that search engines consider when ranking pages.

  • Improve Loading Times

In fact, people will leave your website if it takes more than three seconds to load, according to Quick Sprout. About 40% of users switch to another website due to slow loading times and 80% of them would not bother re-visiting. Get help from an SEO company in Australia to improve loading time or your content — no matter how relevant and useful — would be put to waste.

  • Consider Outbound Links
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This is a way to improve a site’s credibility. Your content must be trustworthy by having authoritative sources to back up your claims. Also, it is best to use the most recent facts. Internal links would also benefit your SEO campaign. If an outbound link directs you to a different website, an internal link works by leading users to another post in your website.

SEO is a combination of different strategies that make the idea seem complicated. There are many other SEO strategies for improving a website’s ranking. For now, these are just the basics.