Tag archive for ‘Advertising’

Great Advertising Means Securing Your Deserved Market Share

by Admin - on Aug 11th 2017 - Comments Off on Great Advertising Means Securing Your Deserved Market Share

Laptop screen showing the words Ad CampaignAbout 99% of businesses in Singapore fall under the Small and Medium Enterprise (SME) category. Local owners and operators proudly comprise 84% of this number. This further proves that the country indeed has a booming economy.

However, the continuous growth of Singapore in terms of businesses and organisations also means that the number of your competitors is rising. This said, you should start looking at your current campaigns and make sure they are producing positive results. This is where hiring advertising services from agencies such as Singtel Media comes into play.

Keeping you standing out from the crowd

Advertising plays a huge role in raising awareness of your brand. When people do not know of your organisation, you can expect your client base to remain insufficient. This will then result in your business having difficulties keeping up with expenses and achieving success.

Advertising agencies use a wide array of strategic methodologies, allowing your enterprise not just to stay afloat, but to stand out from the competition. From television to digital, and from mobile to direct advertising campaigns, these companies have the much-needed tools, skills and expertise to meet the needs of SMEs.

Making the Internet work for your business

Web-based advertising is one of the areas advertising firms specialise in. The experts understand that the modern society now heavily relies on the Internet for most of their daily tasks. With 82.5% of the country’s population using the Web, you can leverage this to spread the word about your business.

Through combining targeted advertising and digital campaigns with other marketing strategies, you can reach thousands of people and let them know what your brand has to offer. Leave them with a long-lasting first impression, and they most likely will choose you over the competition.

Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

by Admin - on Feb 10th 2017 - Comments Off on Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

Digital Marketing According to eMarketer, companies will spend a total of $77.37 billion (38.4% of total ad expenses) in digital ads this year. More companies are increasing their budget allocation for digital marketing and advertising. But are they maximizing the benefits of this shift? Here are some ways on how you can maximize your digital ad spend this 2017.

  1. Consistent Testing, Continuous Refocusing

Digital technologies have given businesses more ways to reach their target consumers. It is important for teams to consistently test their performance in existing channels to see where ad spends appear to be a waste of time and resources. As consumer behaviors continuously evolve, consistent testing allows brands to refocus their efforts on the channels that perform well instead of wasting resources on the ones that barely generate leads.

  1. Go for a Targeted Approach

It’s time to veer away from the “spray and pray” approach wherein brands spread their message and hope for better lead generation and conversion. Targeted banners and other digital media products can generate better leads and sales.

  1. Learn from the Past

Sometimes, old is the new “new.” But this doesn’t mean you should replicate what has been done before and simply revise it to accommodate the new campaign. What this means is that efforts in the past, whether successful or not, can serve as inspirations, guides, and springboards for new campaigns. It’s always advisable to revisit old campaign channels and see how it can be successful now. Ask a reputable digital development company in Encino, CA about your options.

  1. Measure Relentlessly

It is important to measure your efforts consistently to compute your ROI. Any campaign will be in vain if teams do not measure and come up with numbers that will prove its success. In business, everything is measured and analyzed. Knowing this, teams should have success parameters to help them measure ROI later on.

If you want to maximize your digital ad spend, make sure you are optimizing all of your channels to extend your reach. As more companies increase their budget for digital marketing and advertising this year, it is important to measure and monitor efforts to ensure high ROI.