Tag archive for ‘adwords’

Why Your Business Needs PPC Management

by Admin - on Mar 27th 2018 - Comments Off on Why Your Business Needs PPC Management

Google Adwords interfacePay-Per-Click (PPC) advertising is an Internet marketing strategy that directs traffic to websites. It is a cost-effective advertising model, as it allows advertisers to pay publishers only when their ads are clicked. It is quickly gaining popularity among business owners because of its effectivity, affordability, and ease of use.

You may opt to manage your own PPC campaign or hire a PPC management agency in Denver.

Why hire a PPC agency?

PPC marketing is a simple advertising model that is easy to understand, but effective PPC management still requires a lot of time, effort, and expertise. Finding the right keywords and ad copy is important in making your campaign successful. That may sound simple enough, but keyword research is not easy and it’s not something you can learn overnight. Remember that a bad ad copy and the wrong keywords can hurt your campaign rather than help it.

There are many free keyword tools, but they might not be as good as the paid ones. However, paid tools can cost a lot more. PPC agencies have access to these tools. When you hire one, you gain access to the tools you need, and you get to work with a group of marketing experts for the price of one.

Furthermore, PPC comes with tools that track and analyze clickthrough rate, site visits, and sales. But learning how to use these tools can take some time. It will also need some technical expertise. An agency can do the technical work for you, so you can focus on running your business.

Who can benefit the most?

PPC is perfect for any business that wishes to level up their online presence, especially smaller companies without their own advertising team or don’t have enough manpower to monitor their PPC campaigns. And because it is budget-friendly, even startups can afford the service.

Finding the right PPC management firm with the right expertise and connections can help propel your brand at the forefront of your industry. You may even find yourself competing closely with bigger companies.

3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.