Tag archive for ‘business’

How Your Business Can Benefit From Good Media Coverage

by Admin - on Oct 12th 2017 - Comments Off on How Your Business Can Benefit From Good Media Coverage

Cameraman shooting a journalistAs a business owner, you really have to take advantage of effective ways to reach your target market. While having your own website and social media pages can be helpful, you may also want to tap other possible resources.

When launching a new product or holding a big event, for example, you would probably benefit from getting some media coverage.

Journalists who specialize in covering businesses can help your company reach a wider audience. Industry expert, Babbler, cites the ways they are able to do that:

Journalists know how to tell a good story.

Media practitioners are the masters of crafting a message or a narrative. Their skills can be a good way to help businesses reach a wider audience. They also add heart and soul to stories related to your brand, products, and services. With this, people will be able to relate to your brand image.

Journalists know how to explain clearly.

Before telling a story, a good journalist does intensive research about the topic at hand. This allows them to comprehend and explain subjects more clearly, which they can relay to your intended audience in a way they can easily consume. Journalists specialize in translating jargons into simple terms that readers can better understand.

Journalists know how to utilize social media.

These days, journalism isn’t limited to traditional TV, radio, or print media. Social network sites likewise play a huge, crucial role — and that’s how journalists can help you as well. With the right content, it’s not too far-fetched to score a viral hit, which, as you can imagine, can significantly boost your business’ online presence.

The possibilities are truly endless when you work with skilled media professionals. So do not hesitate to reach out to a journalist to help you out with your marketing efforts.

Budgeting—A Crucial Tool To Keep Your Business on Track

by Admin - on Sep 28th 2017 - Comments Off on Budgeting—A Crucial Tool To Keep Your Business on Track

A Budget SheetPerhaps, you’ve already heard advice that you need to set a budget to keep your small business on track. In like manner, you probably set a budget at the beginning of the year and yet, you don’t seem to hit any of those numbers. It is also likely that you know you must do the budgeting, but perhaps it isn’t clear why it’s important. So, to help make things clearer to you, here are some major reasons for business budgeting:

Getting Everyone on the Same Page

You probably know that budgets serve as a financial roadmap for business operations. But the question is: does your staff know about your budget? If your sales team thinks their goal is to grow the business sales by 10%, but your budget shows a 20% increase in revenue, then that’s probably the reason your company fails to hit the numbers. As experts from Budgeta always say, share your budget with every member of your company who somehow helps make or break the figures. This way, you can make sure that everyone is on board and moving in the same direction.

Having an Opportunity to Make Changes Ahead of Time

When you set your budget in January, the goal isn’t just to follow it – you must also use the budget to determine problems that may arise throughout the year. You can plan how you’ll limit your budget for certain operations so you can make room for possible expenditures that may occur during the last quarter of the year. With an opportunity to make changes ahead of time, you prevent any cash flow shortages.

Keeping Everything on Track

How you set the budget, as well as how you spend it, says a lot about the progress of your business. At the end of the year, you’ll have a better idea of whether your business is doing better, worse, or exactly as you thought it’d do. From there, you can adjust your operations next year to keep the business on track with your overall goal as the owner.

Now that you know the “whys” of budgeting, here comes a crucial “how”: in this digital age, there are now many companies that can automate your budget process and track your business expenses electronically. But, if you need further help to set and analyze your budget, you can always ask professional help from financial coaches.

3 Reasons Your Business Needs SIP Trunking Right Now

by Admin - on Sep 7th 2017 - Comments Off on 3 Reasons Your Business Needs SIP Trunking Right Now

Man touching virtual screen with voip conceptSession Initiation Protocol (SIP) trunking is a communications method that allows you to connect directly with an Internet telephony service provider. This allows companies to forego expensive multiple phone lines in favor of connecting everything to the Internet. So, whether you’re a small or medium-sized enterprise, you can gain a lot from taking advantage of it. In fact, here are some benefits to this investment towards operational excellence.

1. You can save money on long-distance service.

Even if your business isn’t so widespread and only caters to local patrons in your chosen city or area, it’s always a good idea to have a way to communicate in real-time with suppliers, partners, and potential customers abroad. Having a SIP trunking service can help your business save on long-distance service costs. Consider installing one, so you are prepared for future expansion.

2. You can save on communications costs with outsourcing teams.

A SIP trunking service helps you save on long-distance communications costs by allowing you to outsource labor easily. While you and your team could always communicate through other channels, such as chat systems, having a direct line to your outsourced team is always a good idea, especially in terms of business continuity and disaster management protocols.

3. You can remove redundant networks.

This service can help your company remove any redundant data or telephone networks that are just adding to your overhead costs. It’s the simplest step you can make to having just one, IP-based network.

A SIP trunking service is a simple but vastly economical option for companies looking to save while streamlining their communications processes. Study these advantages and make that call today to inquire what you need to have this communications system set up. Furthermore, companies considering this solutions should know that they can also resell sip trunking services to help generate a new stream of income for the business.

Keeping Up With The Competition: 2 Ways Your Business Can Stay On Top

by Admin - on Aug 21st 2017 - Comments Off on Keeping Up With The Competition: 2 Ways Your Business Can Stay On Top

Businesswoman On Her Laptop and PhoneMany businesses falter in the face of increasing competition, and it causes them to incur severe losses the size of their market share dips. Here, we highlight some of the credible ways to safeguard your business.

As more companies come into the market, the level of competition increases, much to the detriment of your business. You now have to put in more effort to hit your target, make a sale. Many startups use innovative marketing strategies to make inroads in the market. In most cases, this results in surrendering some of your customers. The newcomers will then take a bite off your market share. Rather than watch helplessly, take proactive measures and protect your bottom line.

Embrace Technology

Don’t be a victim of changing technology. Failing to adapt to emerging technology has proven to be the Achilles heel of many great companies. In addition to helping you keep costs low and improve efficiency, modern technology resonates well with the customers. For instance, rather than make the trip to your physical store, customers would appreciate being able to shop online. With the help of a custom management system, you can tend to the needs of your clients with a higher degree of efficiency. Such a system includes an automated purchase order acknowledgment. This will let the customer know that you are aware of their order and working to fulfill it.

Increase Customer Satisfaction

If two companies sell the same exact products to the same market, the one with better customer care registers more success. On top of the need to solve a pressing problem, customers need to feel good about their purchase. By addressing this, your company can gain an edge over competitors. It makes the customer feel valued, making the shopping experience a pleasant affair. It goes without saying that people work hard to earn their dollars. They are unlikely to spend them on your products if you don’t make them feel special. In most cases, it only takes being friendly and professional to excel in customer care. Creating such an atmosphere around your product helps you to earn the trust of your clients.

The increasing competition can deal your business a severe blow. It decreases your market share. Luckily, you can take proactive measures to increase customer satisfaction and improve service delivery. These will increase your sales.

Great Advertising Means Securing Your Deserved Market Share

by Admin - on Aug 11th 2017 - Comments Off on Great Advertising Means Securing Your Deserved Market Share

Laptop screen showing the words Ad CampaignAbout 99% of businesses in Singapore fall under the Small and Medium Enterprise (SME) category. Local owners and operators proudly comprise 84% of this number. This further proves that the country indeed has a booming economy.

However, the continuous growth of Singapore in terms of businesses and organisations also means that the number of your competitors is rising. This said, you should start looking at your current campaigns and make sure they are producing positive results. This is where hiring advertising services from agencies such as Singtel Media comes into play.

Keeping you standing out from the crowd

Advertising plays a huge role in raising awareness of your brand. When people do not know of your organisation, you can expect your client base to remain insufficient. This will then result in your business having difficulties keeping up with expenses and achieving success.

Advertising agencies use a wide array of strategic methodologies, allowing your enterprise not just to stay afloat, but to stand out from the competition. From television to digital, and from mobile to direct advertising campaigns, these companies have the much-needed tools, skills and expertise to meet the needs of SMEs.

Making the Internet work for your business

Web-based advertising is one of the areas advertising firms specialise in. The experts understand that the modern society now heavily relies on the Internet for most of their daily tasks. With 82.5% of the country’s population using the Web, you can leverage this to spread the word about your business.

Through combining targeted advertising and digital campaigns with other marketing strategies, you can reach thousands of people and let them know what your brand has to offer. Leave them with a long-lasting first impression, and they most likely will choose you over the competition.

What Does the Future Hold for Your Retail Business with Fintech?

by Admin - on Jun 8th 2017 - Comments Off on What Does the Future Hold for Your Retail Business with Fintech?

Retail Commerce sales chart on a computer monitorFinancial technology is on the cutting-edge of retail business. Whether you run a brick-and-mortar shop or an online store, you’ll recognize the various ways consumers transact with your brand.

Fintech platform Vyze relates that customers expect financing experience in-store to be simple and stress-free. Fortunately, this year’s trends in fintech gives way to improvements in accessibility, speed, and security in every transaction.

Efficiency, Consistency in Buying Cycles

Consumers are buying differently today—online and offline. With unstoppable mobile use for almost every transaction, the fintech industry responds with better systems and tools that improve the shopping experience.

The focus here is on reducing the friction in the customer journey, from shopping to paying. This means personalizing the buying cycle to streamline it from the customer’s perspective. To do this, businesses evaluate the customer journey, look for points of improvement and find new methods on how to further enhance customer transaction.

For every stage in the customer journey, your shoppers can use an app. If they want to add items to their shopping cart, but checkout hours later, there’s an app for that. If your shoppers prefer a highly personalized experience, they can allow access to their social media profile so you can create a customer profile. A step ahead of that is contextual commerce enabling shoppers to purchase direct from their social media accounts.

The Rise of Digital Payments

As technology evolves and investors fund startup fintech companies, businesses and customers gain from innovation. Such innovation allows for shops to offer, for example, flexible financing options (e.g., buy now pay later, installment plans, etc.) to consumers in a quick, simple process. Amazon is one brand that uses this strategy.

Today’s payment systems also work on implementing varying levels of security to ensure the identity of the users. This is done through authentication measures that protect both the business and the customer.

Facial Recognition Adoption in Mobile Payments

With most payment transactions occurring online, it’s only natural for customers to demand security and protection for their information. Biometrics scanning could provide that security. The future may eliminate the need to type in a password or pin number to authorize payment for purchases. Samsung is, in fact, releasing a device that combines fingerprint, facial, and iris detection to confirm users.

Fintech continues to emerge as an invaluable partner for stores. Whether it’s personalizing experiences or securing payments, fintech platforms can custom-fit your retail business for success.

Three Ways to Dominate the Online Retail Game

by Admin - on Apr 6th 2017 - Comments Off on Three Ways to Dominate the Online Retail Game

A Woman Shopping Online

Starting an online retail store is a good business idea, especially now that Google’s algorithm has stronger support for local businesses. As most shoppers these days typically use the Internet to buy whatever they want, there is no better time to join the action than now.

Here is some information you can use to increase your chances of success with your online store.

Know your way around pricing

If you carry products from brands you do not own, you should know how much the going prices for the goods are at all times. You may subscribe to an online service that monitors MAP policy enforcement as it is impossible to keep tabs of prices manually. Minimum Advertised Pricing or MAP carries an impact on how much you may earn, as it dictates how low you can go with a particular product to remain competitive.

You may still come up with a workaround on the pricing, however, but be careful how you do it so you don’t break the policy yourself. For example, you may advertise coupons without specifying which products the coupons may be used on if the discount is lower than the MAP for that product. Rather, specify which products the coupons may not be used on.

Work with a reliable delivery service

Working with a delivery or courier agency without knowing how well they can handle your business is risky. Customers are not patient when it comes to delays or damages in the goods they order. When you promise overnight shipping, make sure to do overnight shipping. To make your store even more popular, offer free shipping. This is another way to work around a MAP, actually. Some online stores try to make a profit off the shipping fee, but that is just a bad business practice and you should stay clear of it.

Use reviews and listings to your benefit

Google puts a high premium on reviews and listings, and customers get more value out of them. If you are getting bad reviews left and right, something must be wrong and you should address it immediately. If the positive reviews start coming in, those alone are good for advertising and marketing. As for listings, the more listing websites your business appears on, the better. Google understands that these listings all belong to one website or business, and it interprets this as a positive. You need that for your SEO success.

These are three pieces of advice that many new online store entrepreneurs do not know about, or at least do not practice. Use them to your benefit and give your business a better chance of making it big.

 

Improving Function: Effective Ways to Upgrade Your Hotel Business

by Admin - on Feb 17th 2016 - Comments Off on Improving Function: Effective Ways to Upgrade Your Hotel Business

Hotel Improvements in West JordanAs a hotelier, you must ensure that guests are happy and satisfied with their stay. One good way to achieve this is to do some upgrades and renovations to your hotel business. To help you decide on what type of remodeling service your hotel needs, here are some quick suggestions you might want to consider.

Modernize Your Facilities

Advances in technology have drastically changed the way people behave towards everything. That's why to make adjustments about these changes, it is necessary that you keep up with the technological needs of your guests. If you want to attract more visitors in your hotel, be sure to keep them plugged in at all times. Ecommnetworks.com noted that having a hotel guest Wi-Fi system, which everybody in the hotel can enjoy, is ideal.

Make Your Hotel Visible Online

If your concern is to attract more guests, then you have to make good use of social media. Create a platform wherein your future clientele can reach out and communicate with you directly. This is also ideal for you because most people refer to the Internet whenever they need or is looking for something. Along with that, it would be easier for you to announce updates or promos about your hotel through Facebook, Twitter, and Instagram.

Redecorate the Rooms

If you want to update the look and feel of your hotel, the best way to do that is by redesigning the interior of your place. You can either opt for a new theme in every room. Feel free to add in quirky and interesting decor in each space to create a more inviting and unique staycation experience.

Other than these three suggestions, there are certainly more things you can do to improve the look and function of your hotel. You simply need to be more creative and imaginative. If you think you need to consult professionals, don't hesitate to do so.

SQL Performance Tuning: Simple Tips for the Common Businessman

by Admin - on Dec 7th 2015 - Comments Off on SQL Performance Tuning: Simple Tips for the Common Businessman

BusinessmanStructured Query Language (SQL) is commonly used to communicate with databases, and is considered to be the standard language used for relational database management systems. An SQL statement can be used to update and retrieve data from a database. Database tuning can be tricky, especially when handling large amounts of data since the smallest changes can have a great impact on the performance.

 Here are some simple SQL performances tuning tips to ensure that your business database always runs smoothly and efficiently.

  1. Blindly reusing code may not always be the best alternative. Try trimming the code to meet your current requirements for better performance and better results. Simply reusing data could also slow down the performance since it often pulls more data than really necessary.
  2. Using update blindly can also affect the performance. Instead, try using case. By testing each row for order amount conditions, this option can be used to set the ‘preferred’ label before writing it into the table. Hence: faster performance.
  3. Know when using temp tables will work. When used right, temp tables can keep you from making errors, like double-dipping. Resorting to using temp tables all the time can cause you more headache than anything else.
  4. Pre-stage data, whenever possible. Often, people overlook this step, and end up using more server resources than required.
  5. As much as you can, steer clear of correlated subqueries. These queries usually run row by row, and can greatly slow down the performance. Instead, refactoring correlated subqueries as a join.

When you have no time or the knowledge of SQL language, you also have the option of hiring professionals like DBA Services to take care of the SQL performance tuning for you.

Regularly tuning a database ensures that the search query results are displayed quickly and also that the database is not unnecessarily tied up.Choose a reputed service provider, to ensure that the job is done properly and efficiently.