Tag archive for ‘business’

Smart Strategies to Make Your Online Retail Store Successful

by Admin - on Feb 21st 2018 - Comments Off on Smart Strategies to Make Your Online Retail Store Successful

Woman setting up online retail store on mobileLike any other business, opening an online retail store requires hard work. There are some items on the must-do list, such as researching on your market, checking for competitors, getting a domain name and deciding on the products you want to sell.

Other aspects you have to consider include:

1. Getting the best software

Investing in a good platform is essential to your business. You only want the latest, and you don’t want anything that has security issues.

Once you determine the application that’s good for your business, you also have to consider cloud performance testing to pinpoint potential problems early on and ensure that your application can handle customer demands in the long run.

2. Producing the best content and design

Using the best software in the business means nothing if your site’s content and design are not commendable. Your store might offer the only product a customer needs, but if the images of the product on the site are not good enough, your customer can easily be put off.

Content is also important because it provides the necessary information a customer requires before purchasing a product. Without the right content to describe an image, your target market will end up ignoring your offerings.

3. Exhausting marketing efforts

Finally, market your store relentlessly to make your business known. With numerous competitors all over the world, it’s important for your business to stand out. So, apart from putting ads online, use social media channels to get the word out.

Don’t forget to add an SEO-rich blog for Google to pick up your site and make it visible to millions of users.

Nowadays, online shopping is the way to go. According to TechCrunch, 79% of Americans prefer to shop online more than heading to a physical store not only for convenience but also for lower costs. So, if you’re planning to open an online retail store, now is the best time.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.

What Makes a Successful CTA?

by Admin - on Jan 25th 2018 - Comments Off on What Makes a Successful CTA?

Man holding mouseMany business owners are fast realizing that being online demands far more than web space and a website copy. The sheer number of web pages on the Internet makes it mandatory for specific measures to be taken to accomplish visibility. But these days, many agencies in Massachusetts say that the most effective strategy is inbound marketing with a call-to-action (CTAs).

According to website analytics experts, over ninety percent of visitors who read headlines on a website also read the calls-to-action (CTA). Another statistic shows that a single CTA within an email caused clicks to increase by 371 percent, while sales surged by 1617 percent.

Social media is also a big factor: the inclusion of CTAs on a Facebook page can cause a 285 percent increment in the Click-Through Rate. However, the mere inclusion of a CTA will do little good if it fails to follow some guidelines to achieve its primary objective of generating leads. Here are three elements that ensure a CTA is effective.

Location

A website is a piece of a virtual real estate. The placement of a CTA will determine its visibility and efficacy. Conversion rates vary according to location, so, sidebar CTA conversion rates range between 0.5 to 1.5 percent. Pop-ups convert between 1 to 8 percent, while welcome gates range between 10 to 25 percent.

Colors

The website colors need to contrast with the background without looking garish. The color palettes used for the website should suit it target audience and product. Ask your designer to look into the psychology of color in marketing, and choose a CTA color that immediately attracts the eye.

Size

A CTA needs to be noticeable. This means it must be appropriately-sized without going overboard. A minimum size of 44 by 44 pixels is the minimum recommended by Apple for any clickable Web element.

The rise of marketing strategies has made it possible for savvy business owners to market their websites and become searchable on the Internet. When looking for outstanding consulting services using CTAs and inbound marketing strategies, make sure that you express these points to your chosen digital marketing provider.

Current and Future State of the Business Phone System Industry

by Admin - on Jan 23rd 2018 - Comments Off on Current and Future State of the Business Phone System Industry

Dialing in business phoneFunctions of Indianapolis business phone systems have changed drastically over the past decade. Communications expert Apex Telecom states that because of great leaps in its technology, employees can now enjoy instant messaging, hold online meetings, and send instructional videos through their network.

New Range of Services

Part of its expansion in functionality is the introduction of cloud-hosted phone systems and Voice over Internet Protocol or VoIP. Not long ago, people did businesses communications only through snail mail and landline systems that use copper wire connections.

This required the installation of large, expensive equipment and on-premises maintenance. Today, landline services are becoming obsolete in favor of a cheaper, but more efficient option – the VoIP system. This relies on the internet connection that the business is already using to get online.

Industry Forecast

The use of VoIP is fast growing, and forecasts show that almost all US users will be using the system in the coming years. Only 6% of US consumers will still be using landline phones by the end of 2018.

Meanwhile, the market for cloud-hosted solutions is projected to surge by more than 10% a year through 2021. You can host VoIP systems either in the cloud or on premises. Unlike landlines, VoIP doesn’t require costly upfront charges, which make them a popular choice among business owners.

Information Week reported that 70% of organizations are planning or have already deployed their communication systems in the cloud.

Jumping to the Cloud

Cost is one of the top reasons many companies are switching to this solution. In contrast to the hefty capital expenditures associated with on-premises structures, cloud-hosted systems require minimal upfront costs. Instead, the business will only have to pay a monthly per-user fee.

Since most customers have mobile devices, they are favoring email and text messaging over landline calls for their convenience. Switching to VoIP can give your employees access to feature-rich, high-powered applications that improve communication.

Information and Business Management Made Easier

by Admin - on Nov 28th 2017 - Comments Off on Information and Business Management Made Easier

Businessman accessing important protected files on his laptopRunning a company is not easy. After all, managing people, as well as the daily business operations, is not something a person can do alone. Over the years, people have focused on finding ways to make work easier. One of the things that help make life easier for humans is the invention of computer software specifically in the field of information management.

Over the years, companies have been looking for agencies that offer information management systems to streamline their operations. Zywave suggests that you look at the software to learn what the buzz is about.

What is information management system?

Working with other businesses or institutions is a norm. But challenges might come up when the sharing of information and communication is not as clear or as organized as it should be. Internally, and information management system is used by businesses to coordinate departments and organize all the data needed in a single entity. This makes it easier for different departments to work together.

An information management system has four main features namely data collection, open access, report generation, and scalability.

What are the features of an information management system?

Data collection is the part where user input the data in the database and it is stored in the system for other users to use and for the system to process. Users from different departments or businesses can easily access data from the database. This reduces the risks of mistakes, as data stored are uniform and accurate. The data stored goes two ways: first for users to access and second for the database to analyze.

Reports based on the data collected will be generated. To help businesses adjust to their growing (or shrinking) size, information management systems can be adjusted based on your company’s needs. The scale of the program is adjustable, making it a worthy investment over the years.

Having a hard time running your business? Maybe it is time to invest in an information management system to make life and business easier.

How Your Business Can Benefit From Good Media Coverage

by Admin - on Oct 12th 2017 - Comments Off on How Your Business Can Benefit From Good Media Coverage

Cameraman shooting a journalistAs a business owner, you really have to take advantage of effective ways to reach your target market. While having your own website and social media pages can be helpful, you may also want to tap other possible resources.

When launching a new product or holding a big event, for example, you would probably benefit from getting some media coverage.

Journalists who specialize in covering businesses can help your company reach a wider audience. Industry expert, Babbler, cites the ways they are able to do that:

Journalists know how to tell a good story.

Media practitioners are the masters of crafting a message or a narrative. Their skills can be a good way to help businesses reach a wider audience. They also add heart and soul to stories related to your brand, products, and services. With this, people will be able to relate to your brand image.

Journalists know how to explain clearly.

Before telling a story, a good journalist does intensive research about the topic at hand. This allows them to comprehend and explain subjects more clearly, which they can relay to your intended audience in a way they can easily consume. Journalists specialize in translating jargons into simple terms that readers can better understand.

Journalists know how to utilize social media.

These days, journalism isn’t limited to traditional TV, radio, or print media. Social network sites likewise play a huge, crucial role — and that’s how journalists can help you as well. With the right content, it’s not too far-fetched to score a viral hit, which, as you can imagine, can significantly boost your business’ online presence.

The possibilities are truly endless when you work with skilled media professionals. So do not hesitate to reach out to a journalist to help you out with your marketing efforts.

Budgeting—A Crucial Tool To Keep Your Business on Track

by Admin - on Sep 28th 2017 - Comments Off on Budgeting—A Crucial Tool To Keep Your Business on Track

A Budget SheetPerhaps, you’ve already heard advice that you need to set a budget to keep your small business on track. In like manner, you probably set a budget at the beginning of the year and yet, you don’t seem to hit any of those numbers. It is also likely that you know you must do the budgeting, but perhaps it isn’t clear why it’s important. So, to help make things clearer to you, here are some major reasons for business budgeting:

Getting Everyone on the Same Page

You probably know that budgets serve as a financial roadmap for business operations. But the question is: does your staff know about your budget? If your sales team thinks their goal is to grow the business sales by 10%, but your budget shows a 20% increase in revenue, then that’s probably the reason your company fails to hit the numbers. As experts from Budgeta always say, share your budget with every member of your company who somehow helps make or break the figures. This way, you can make sure that everyone is on board and moving in the same direction.

Having an Opportunity to Make Changes Ahead of Time

When you set your budget in January, the goal isn’t just to follow it – you must also use the budget to determine problems that may arise throughout the year. You can plan how you’ll limit your budget for certain operations so you can make room for possible expenditures that may occur during the last quarter of the year. With an opportunity to make changes ahead of time, you prevent any cash flow shortages.

Keeping Everything on Track

How you set the budget, as well as how you spend it, says a lot about the progress of your business. At the end of the year, you’ll have a better idea of whether your business is doing better, worse, or exactly as you thought it’d do. From there, you can adjust your operations next year to keep the business on track with your overall goal as the owner.

Now that you know the “whys” of budgeting, here comes a crucial “how”: in this digital age, there are now many companies that can automate your budget process and track your business expenses electronically. But, if you need further help to set and analyze your budget, you can always ask professional help from financial coaches.

3 Reasons Your Business Needs SIP Trunking Right Now

by Admin - on Sep 7th 2017 - Comments Off on 3 Reasons Your Business Needs SIP Trunking Right Now

Man touching virtual screen with voip conceptSession Initiation Protocol (SIP) trunking is a communications method that allows you to connect directly with an Internet telephony service provider. This allows companies to forego expensive multiple phone lines in favor of connecting everything to the Internet. So, whether you’re a small or medium-sized enterprise, you can gain a lot from taking advantage of it. In fact, here are some benefits to this investment towards operational excellence.

1. You can save money on long-distance service.

Even if your business isn’t so widespread and only caters to local patrons in your chosen city or area, it’s always a good idea to have a way to communicate in real-time with suppliers, partners, and potential customers abroad. Having a SIP trunking service can help your business save on long-distance service costs. Consider installing one, so you are prepared for future expansion.

2. You can save on communications costs with outsourcing teams.

A SIP trunking service helps you save on long-distance communications costs by allowing you to outsource labor easily. While you and your team could always communicate through other channels, such as chat systems, having a direct line to your outsourced team is always a good idea, especially in terms of business continuity and disaster management protocols.

3. You can remove redundant networks.

This service can help your company remove any redundant data or telephone networks that are just adding to your overhead costs. It’s the simplest step you can make to having just one, IP-based network.

A SIP trunking service is a simple but vastly economical option for companies looking to save while streamlining their communications processes. Study these advantages and make that call today to inquire what you need to have this communications system set up. Furthermore, companies considering this solutions should know that they can also resell sip trunking services to help generate a new stream of income for the business.

Keeping Up With The Competition: 2 Ways Your Business Can Stay On Top

by Admin - on Aug 21st 2017 - Comments Off on Keeping Up With The Competition: 2 Ways Your Business Can Stay On Top

Businesswoman On Her Laptop and PhoneMany businesses falter in the face of increasing competition, and it causes them to incur severe losses the size of their market share dips. Here, we highlight some of the credible ways to safeguard your business.

As more companies come into the market, the level of competition increases, much to the detriment of your business. You now have to put in more effort to hit your target, make a sale. Many startups use innovative marketing strategies to make inroads in the market. In most cases, this results in surrendering some of your customers. The newcomers will then take a bite off your market share. Rather than watch helplessly, take proactive measures and protect your bottom line.

Embrace Technology

Don’t be a victim of changing technology. Failing to adapt to emerging technology has proven to be the Achilles heel of many great companies. In addition to helping you keep costs low and improve efficiency, modern technology resonates well with the customers. For instance, rather than make the trip to your physical store, customers would appreciate being able to shop online. With the help of a custom management system, you can tend to the needs of your clients with a higher degree of efficiency. Such a system includes an automated purchase order acknowledgment. This will let the customer know that you are aware of their order and working to fulfill it.

Increase Customer Satisfaction

If two companies sell the same exact products to the same market, the one with better customer care registers more success. On top of the need to solve a pressing problem, customers need to feel good about their purchase. By addressing this, your company can gain an edge over competitors. It makes the customer feel valued, making the shopping experience a pleasant affair. It goes without saying that people work hard to earn their dollars. They are unlikely to spend them on your products if you don’t make them feel special. In most cases, it only takes being friendly and professional to excel in customer care. Creating such an atmosphere around your product helps you to earn the trust of your clients.

The increasing competition can deal your business a severe blow. It decreases your market share. Luckily, you can take proactive measures to increase customer satisfaction and improve service delivery. These will increase your sales.

Great Advertising Means Securing Your Deserved Market Share

by Admin - on Aug 11th 2017 - Comments Off on Great Advertising Means Securing Your Deserved Market Share

Laptop screen showing the words Ad CampaignAbout 99% of businesses in Singapore fall under the Small and Medium Enterprise (SME) category. Local owners and operators proudly comprise 84% of this number. This further proves that the country indeed has a booming economy.

However, the continuous growth of Singapore in terms of businesses and organisations also means that the number of your competitors is rising. This said, you should start looking at your current campaigns and make sure they are producing positive results. This is where hiring advertising services from agencies such as Singtel Media comes into play.

Keeping you standing out from the crowd

Advertising plays a huge role in raising awareness of your brand. When people do not know of your organisation, you can expect your client base to remain insufficient. This will then result in your business having difficulties keeping up with expenses and achieving success.

Advertising agencies use a wide array of strategic methodologies, allowing your enterprise not just to stay afloat, but to stand out from the competition. From television to digital, and from mobile to direct advertising campaigns, these companies have the much-needed tools, skills and expertise to meet the needs of SMEs.

Making the Internet work for your business

Web-based advertising is one of the areas advertising firms specialise in. The experts understand that the modern society now heavily relies on the Internet for most of their daily tasks. With 82.5% of the country’s population using the Web, you can leverage this to spread the word about your business.

Through combining targeted advertising and digital campaigns with other marketing strategies, you can reach thousands of people and let them know what your brand has to offer. Leave them with a long-lasting first impression, and they most likely will choose you over the competition.