Think about this: 73.9 million new posts, 49.0 million new comments and 2.4 million posts daily.
The big numbers represent the status of online content, as measured by WordPress on their platform alone. These statistics also represent the relevance of content in today’s digital marketing schemes. Since more people have questions, more people write down answers in the form of content.
While content is no doubt valuable, a large chunk of those numbers is, unfortunately, just junk.
Google aims to deliver fast results with the fewest clicks. They do so by focusing on their ranking factors – one of which is content. A number of brands and marketers, however, make the mistake of focusing too much on SEO that they forget about the words.
The More the Merrier: False Claims
For a number of SEO experts in Brisbane, putting out more content is not an instant solution for ranking. As the years progress, it seems as if the search engine developed a mind of its own. Compared to previous years, search engine optimisation managed to surpass its own intelligence. As a result, it is more sensitive to lousy content.
Some brands and marketers fall for the lie that publishing more offers better results. If the content is not of good quality, however, they waste all their efforts since Google is not a big fan of bad content.
Bad vs. Good Content
What makes a piece of content bad? For starters, the words obviously reflect purposes of self-promotion. Readers find no value in it due to the brand’s over-promotion and words of nonsense. When users see no answers on the content, they will deem it useless.
Good content, on the other hand, requires several factors before it can qualify. High-quality content focuses on serving the target market by answering their questions. It does not promote; it helps out in the most creative way.
SEO cannot survive without content. To ensure the so-called ‘lifeblood’ of optimisation, it pays to have an efficient content strategy for faster link building. Google should also understand the context of the site.
Good content is essential in keeping up with good SEO. Though results take time, practice will always make things perfect.