Tag archive for ‘digital marketing’

Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

by Admin - on Feb 10th 2017 - Comments Off on Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

Digital Marketing According to eMarketer, companies will spend a total of $77.37 billion (38.4% of total ad expenses) in digital ads this year. More companies are increasing their budget allocation for digital marketing and advertising. But are they maximizing the benefits of this shift? Here are some ways on how you can maximize your digital ad spend this 2017.

  1. Consistent Testing, Continuous Refocusing

Digital technologies have given businesses more ways to reach their target consumers. It is important for teams to consistently test their performance in existing channels to see where ad spends appear to be a waste of time and resources. As consumer behaviors continuously evolve, consistent testing allows brands to refocus their efforts on the channels that perform well instead of wasting resources on the ones that barely generate leads.

  1. Go for a Targeted Approach

It’s time to veer away from the “spray and pray” approach wherein brands spread their message and hope for better lead generation and conversion. Targeted banners and other digital media products can generate better leads and sales.

  1. Learn from the Past

Sometimes, old is the new “new.” But this doesn’t mean you should replicate what has been done before and simply revise it to accommodate the new campaign. What this means is that efforts in the past, whether successful or not, can serve as inspirations, guides, and springboards for new campaigns. It’s always advisable to revisit old campaign channels and see how it can be successful now. Ask a reputable digital development company in Encino, CA about your options.

  1. Measure Relentlessly

It is important to measure your efforts consistently to compute your ROI. Any campaign will be in vain if teams do not measure and come up with numbers that will prove its success. In business, everything is measured and analyzed. Knowing this, teams should have success parameters to help them measure ROI later on.

If you want to maximize your digital ad spend, make sure you are optimizing all of your channels to extend your reach. As more companies increase their budget for digital marketing and advertising this year, it is important to measure and monitor efforts to ensure high ROI.

Digital Marketing: Do You Need to Hire an Agency?

by Admin - on May 6th 2016 - Comments Off on Digital Marketing: Do You Need to Hire an Agency?

Digital MarketingThere are integrated marketing activities online that are intended to attract, engage, and convert customers. These activities go together to make commerce possible over the Internet.

The process of using these integrated activities makes up digital marketing in Minneapolis. The question is, do you need to do it? If you own a business, then the answer is probably yes. Here’s a list of reasons you need to engage in marketing using the Internet, with the services of a reputable agency.

  1. You need direction. You can’t just start using Facebook or email and bombard prospective customers with messages containing your pitch. You need proper marketing technique online. If you don’t have any digital marketing plan, or if you have one but it doesn’t get you anywhere, you need to get your act together. Hire an agency to make your marketing work for you.
  2. Your product or service isn’t as exciting as you want it to be. The less popular your offering is, the more marketing you need to do. And with digital taking over the landscape from purely conventional, you have to know how to maneuver this new frontier to gain market share. A good marketing agency can create buzz and strengthen your online presence.
  3. You don’t know how it works with conventional media. You definitely need help with your marketing if you don’t know how it connects with your other marketing and advertising means. Digital may be the new landscape you have to master, but conventional still has its own strengths and you can’t turn your back on them just like that.
  4. You’re bleeding marketing budgets. There is a right way to spend your marketing budget, and if you don’t know what it is you definitely need help from a trustworthy agency. Using different agencies may not be the answer. You need one that can implement your marketing strategies in as streamlined way as possible.

Using your budget to market using conventional and digital means is tricky; if you’re not careful, you could throw most of it away. The trick is to work with a digital agency that has a good record of making successful marketing plans for other companies.