Tag archive for ‘digital marketing’

Why Your Business Needs PPC Management

by Admin - on Mar 27th 2018 - Comments Off on Why Your Business Needs PPC Management

Google Adwords interfacePay-Per-Click (PPC) advertising is an Internet marketing strategy that directs traffic to websites. It is a cost-effective advertising model, as it allows advertisers to pay publishers only when their ads are clicked. It is quickly gaining popularity among business owners because of its effectivity, affordability, and ease of use.

You may opt to manage your own PPC campaign or hire a PPC management agency in Denver.

Why hire a PPC agency?

PPC marketing is a simple advertising model that is easy to understand, but effective PPC management still requires a lot of time, effort, and expertise. Finding the right keywords and ad copy is important in making your campaign successful. That may sound simple enough, but keyword research is not easy and it’s not something you can learn overnight. Remember that a bad ad copy and the wrong keywords can hurt your campaign rather than help it.

There are many free keyword tools, but they might not be as good as the paid ones. However, paid tools can cost a lot more. PPC agencies have access to these tools. When you hire one, you gain access to the tools you need, and you get to work with a group of marketing experts for the price of one.

Furthermore, PPC comes with tools that track and analyze clickthrough rate, site visits, and sales. But learning how to use these tools can take some time. It will also need some technical expertise. An agency can do the technical work for you, so you can focus on running your business.

Who can benefit the most?

PPC is perfect for any business that wishes to level up their online presence, especially smaller companies without their own advertising team or don’t have enough manpower to monitor their PPC campaigns. And because it is budget-friendly, even startups can afford the service.

Finding the right PPC management firm with the right expertise and connections can help propel your brand at the forefront of your industry. You may even find yourself competing closely with bigger companies.

3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.

What Makes a Successful CTA?

by Admin - on Jan 25th 2018 - Comments Off on What Makes a Successful CTA?

Man holding mouseMany business owners are fast realizing that being online demands far more than web space and a website copy. The sheer number of web pages on the Internet makes it mandatory for specific measures to be taken to accomplish visibility. But these days, many agencies in Massachusetts say that the most effective strategy is inbound marketing with a call-to-action (CTAs).

According to website analytics experts, over ninety percent of visitors who read headlines on a website also read the calls-to-action (CTA). Another statistic shows that a single CTA within an email caused clicks to increase by 371 percent, while sales surged by 1617 percent.

Social media is also a big factor: the inclusion of CTAs on a Facebook page can cause a 285 percent increment in the Click-Through Rate. However, the mere inclusion of a CTA will do little good if it fails to follow some guidelines to achieve its primary objective of generating leads. Here are three elements that ensure a CTA is effective.

Location

A website is a piece of a virtual real estate. The placement of a CTA will determine its visibility and efficacy. Conversion rates vary according to location, so, sidebar CTA conversion rates range between 0.5 to 1.5 percent. Pop-ups convert between 1 to 8 percent, while welcome gates range between 10 to 25 percent.

Colors

The website colors need to contrast with the background without looking garish. The color palettes used for the website should suit it target audience and product. Ask your designer to look into the psychology of color in marketing, and choose a CTA color that immediately attracts the eye.

Size

A CTA needs to be noticeable. This means it must be appropriately-sized without going overboard. A minimum size of 44 by 44 pixels is the minimum recommended by Apple for any clickable Web element.

The rise of marketing strategies has made it possible for savvy business owners to market their websites and become searchable on the Internet. When looking for outstanding consulting services using CTAs and inbound marketing strategies, make sure that you express these points to your chosen digital marketing provider.

Utilizing Video Advertising to Promote Your Brand

by Admin - on Nov 28th 2017 - Comments Off on Utilizing Video Advertising to Promote Your Brand

ad campaign seen on a laptop screenRecent advancements in technology have allowed business managers to up their digital marketing game. Now, video advertising is entering the scene with its informational, effective, and compelling way of connecting to consumers. This trend is fueled by companies who reported to have great returns on their investment. Onefloorupdenver.com discusses how your business can benefit from this strategy.

Build trust and loyalty

In an era full of clickbait and false news, people yearn for factual, useful, and interesting content. Today’s marketing practices are evolving, and many are giving an emphasis on trust, rather than just traffic, and on igniting emotions than feeding the audience with robotic nonsense. Take YouTubers, for example. They have become one of the most powerful figures in promoting products and services. If you are serious about making your brand known, make sure to utilize videos on your platform.

Appeal to mobile audience

A significant percentage of buyers use their mobile phones to watch online videos. As most people own or have access to a smartphone, video marketing is growing at a rapid pace. Google statistics also show that people who view ads online are twice likely to feel a connection to brands than television or desktop viewers.

Explain everything

Live and animated videos are superb platforms that managers can use to explain their products and services. You can explain everything from how your new product works to where they can get it. You just have to be creative in engaging your audience.

Inspire the lazy buyer

Videos are extremely easy to consume, and they are the perfect way to engage buyers who have no time to go through long product descriptions. Demonstrate your product in action and show how it can make their life easier. When captivated, even the laziest buyer will surely commit to your brand.

Video promotions are becoming more widespread and affordable. If done right, this strategy can make advertising miracles for your company.

Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

by Admin - on Feb 10th 2017 - Comments Off on Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

Digital Marketing According to eMarketer, companies will spend a total of $77.37 billion (38.4% of total ad expenses) in digital ads this year. More companies are increasing their budget allocation for digital marketing and advertising. But are they maximizing the benefits of this shift? Here are some ways on how you can maximize your digital ad spend this 2017.

  1. Consistent Testing, Continuous Refocusing

Digital technologies have given businesses more ways to reach their target consumers. It is important for teams to consistently test their performance in existing channels to see where ad spends appear to be a waste of time and resources. As consumer behaviors continuously evolve, consistent testing allows brands to refocus their efforts on the channels that perform well instead of wasting resources on the ones that barely generate leads.

  1. Go for a Targeted Approach

It’s time to veer away from the “spray and pray” approach wherein brands spread their message and hope for better lead generation and conversion. Targeted banners and other digital media products can generate better leads and sales.

  1. Learn from the Past

Sometimes, old is the new “new.” But this doesn’t mean you should replicate what has been done before and simply revise it to accommodate the new campaign. What this means is that efforts in the past, whether successful or not, can serve as inspirations, guides, and springboards for new campaigns. It’s always advisable to revisit old campaign channels and see how it can be successful now. Ask a reputable digital development company in Encino, CA about your options.

  1. Measure Relentlessly

It is important to measure your efforts consistently to compute your ROI. Any campaign will be in vain if teams do not measure and come up with numbers that will prove its success. In business, everything is measured and analyzed. Knowing this, teams should have success parameters to help them measure ROI later on.

If you want to maximize your digital ad spend, make sure you are optimizing all of your channels to extend your reach. As more companies increase their budget for digital marketing and advertising this year, it is important to measure and monitor efforts to ensure high ROI.

Digital Marketing: Do You Need to Hire an Agency?

by Admin - on May 6th 2016 - Comments Off on Digital Marketing: Do You Need to Hire an Agency?

Digital MarketingThere are integrated marketing activities online that are intended to attract, engage, and convert customers. These activities go together to make commerce possible over the Internet.

The process of using these integrated activities makes up digital marketing in Minneapolis. The question is, do you need to do it? If you own a business, then the answer is probably yes. Here’s a list of reasons you need to engage in marketing using the Internet, with the services of a reputable agency.

  1. You need direction. You can’t just start using Facebook or email and bombard prospective customers with messages containing your pitch. You need proper marketing technique online. If you don’t have any digital marketing plan, or if you have one but it doesn’t get you anywhere, you need to get your act together. Hire an agency to make your marketing work for you.
  2. Your product or service isn’t as exciting as you want it to be. The less popular your offering is, the more marketing you need to do. And with digital taking over the landscape from purely conventional, you have to know how to maneuver this new frontier to gain market share. A good marketing agency can create buzz and strengthen your online presence.
  3. You don’t know how it works with conventional media. You definitely need help with your marketing if you don’t know how it connects with your other marketing and advertising means. Digital may be the new landscape you have to master, but conventional still has its own strengths and you can’t turn your back on them just like that.
  4. You’re bleeding marketing budgets. There is a right way to spend your marketing budget, and if you don’t know what it is you definitely need help from a trustworthy agency. Using different agencies may not be the answer. You need one that can implement your marketing strategies in as streamlined way as possible.

Using your budget to market using conventional and digital means is tricky; if you’re not careful, you could throw most of it away. The trick is to work with a digital agency that has a good record of making successful marketing plans for other companies.