For a lot of businesses, a redesign is a perfect opportunity to improve the site’s design and create a stronger brand presence. What they do not realise is that this might also be weakening other aspects of the site. Carefully planning your SEO during your redesign is not only critical to your conversion rates, but it also helps you get a better ranking on SERPs.
Here are some SEO mistakes that most businesses make during a website redesign:
Failure to audit the existing site
Before doing away with your old site, it is critical to examine what’s working and what requires improvement. Knowing your previous number of visits, top performing keywords, the number of inbound linking domains, pages indexed, and even pages that receive traffic will help you design a site that takes all these elements into consideration.
Improper URL structure
Most sites have indecipherable URLs that do not align well with the content of their site pages. When redesigning, it’s essential to restructure your URL that follows your content and website intent.
Not analysing your backlinks
Despite the fact that backlinks improve a site’s search ranking, they also have a disadvantage. As DMB.com.au recommends, analysing your backlinks and removing the spammy ones are the best ways to get on Google’s good side. Spammy and low-quality links only get you penalised.
If your site cannot be viewed on tablets or smartphones, you need to take this into account during your redesign. Having a responsive design ensures all of your website’s URLs are viewable across all devices. This configuration allows Goggle to crawl your pages and retrieve content.
No web analytics
Failing to add web analytics tracking to your site is a mistake that could cost you when it comes to search engine rankings. Analytics track the success of your site and suggest areas to improve on.
Before rushing to redesign your website, it is important to have an SEO checklist that ensures everything is considered during the process. Hiring an SEO firm can help you stay on top of the game without compromising your website.