Tag archive for ‘marketing’

SEO Mistakes: Are You Doing Website Redesign Properly?

by Admin - on Jan 31st 2016 - Comments Off on SEO Mistakes: Are You Doing Website Redesign Properly?

Web DesignFor a lot of businesses, a redesign is a perfect opportunity to improve the site’s design and create a stronger brand presence. What they do not realise is that this might also be weakening other aspects of the site. Carefully planning your SEO during your redesign is not only critical to your conversion rates, but it also helps you get a better ranking on SERPs.

Here are some SEO mistakes that most businesses make during a website redesign:

Failure to audit the existing site

Before doing away with your old site, it is critical to examine what’s working and what requires improvement. Knowing your previous number of visits, top performing keywords, the number of inbound linking domains, pages indexed, and even pages that receive traffic will help you design a site that takes all these elements into consideration.

Improper URL structure

Most sites have indecipherable URLs that do not align well with the content of their site pages. When redesigning, it’s essential to restructure your URL that follows your content and website intent.

Not analysing your backlinks

Despite the fact that backlinks improve a site’s search ranking, they also have a disadvantage. As DMB.com.au recommends, analysing your backlinks and removing the spammy ones are the best ways to get on Google’s good side. Spammy and low-quality links only get you penalised.

Unresponsive design

If your site cannot be viewed on tablets or smartphones, you need to take this into account during your redesign. Having a responsive design ensures all of your website’s URLs are viewable across all devices. This configuration allows Goggle to crawl your pages and retrieve content.

No web analytics

Failing to add web analytics tracking to your site is a mistake that could cost you when it comes to search engine rankings. Analytics track the success of your site and suggest areas to improve on.

Before rushing to redesign your website, it is important to have an SEO checklist that ensures everything is considered during the process. Hiring an SEO firm can help you stay on top of the game without compromising your website.

Grow Your Business by Using Videos to Market Products

by Admin - on Dec 19th 2015 - Comments Off on Grow Your Business by Using Videos to Market Products

Marketing in MinnesotaTo succeed in any form of business, a company needs to seek the services of a professional video production company. Most of the successful companies have hundreds of videos online that they use to enhance their brand popularity.

Here are the benefits of using videos as a marketing tool, courtesy of Kirk Douglas Video Productions.

Unique

One of the best ways of winning more customers is by setting your business apart from the competition. You will stand out from the crowd if you use quality videos to describe your products and services to your target audience.

Describes Complex Facts Easily

To generate sales, you need to explain your products and services to the customers. This is not possible if you rely only on your web content, brochures, and other written materials. Luckily, videos will make it easy to explain complex issues to your customers. Clients are more likely to purchase your product if they understand its essence and how it works.

More Exposure

A quality video will undoubtedly go viral online and this will in turn increase your exposure and build your brand. Studies show that most of the videos that are widely shared online are not only captivating but also short, so make sure that yours are straight to the point and capable of getting the attention of the viewers.

Better than Word of Mouth

Despite the fact you can get sales by being referred to prospective customers by your existing clients, incorporating videos is more efficient. They help to put a face to your brand or company, and this will in turn help to build reputation and trust.

Boosts Other Marketing Efforts

Any professional marketer can attest to the fact that videos enhance other marketing efforts. They will add some life to text, word of mouth, and other online marketing strategies that you are currently using to get more clients.

Clearly, incorporating quality videos in your existing marketing strategies is one of the surest ways of growing your business and competing effectively with other similar businesses. You can count on a professional video production company to make quality videos for your business.

Three Generations and Your Content: Analysing the Content Gap

by Admin - on Oct 23rd 2015 - Comments Off on Three Generations and Your Content: Analysing the Content Gap

You already know that content is king in SEO. Add gauging and responding to the values, experiences and expectations of consumers, and you will find that these elements tilt the scales of content creation in your favour.

Recognise Content Gaps

SEO Services in PerthThe competition continues to grow each and every day and this reality may put your ranking on the search engine results pages (SERPs) at risk. Catching up with your reader’s wants and needs is essential to establish authority and relevance in your niche. Filling the content gaps should be on top of your priorities as a business owner or marketer.

Professional SEO services in Perth let you explore the topics that should be on your blog using content gap analysis. Readability and influence among the different generations may be one of the things you are missing.

Getting Through Three Generations

You are facing at least three generations of active online consumers – the Millennials, Baby Boomers and Gen Xers. Marketers are facing the inevitable need to produce topics that will reach all three generations and gap analysis helps in finding common ground for the three diverse audiences.

In a survey conducted by online specialists Buzzstream and Fractl, the researchers found that the three generations consume online content differently. The following are the results:

Level of Consumption

Baby Boomers consume the most content — 20 hours every week or over 25 percent, while the other younger generations only do five to ten hours a week or a little over 22 percent each.

Topics

They are also inclined to read different topics. The Millennials gravitate strongly towards technology, the Baby Boomers follow politics and world news, and the Gen Xers are interested in personal finance, healthy living and parenting. This alone gives you a better idea of your audience.

Platform Preference

The only spot where the three converge I on social media. All three generations prefer Facebook for content sharing among the top social media platforms.

The disparity between your different audiences can be patched up by proactively seeking what each needs and coming up with strategies that cater universally. Be your audience’s ultimate go-to website by finding out what they want through gap analysis and using the information to complete the gaps in your content. Doing so can greatly help your online marketing campaigns and help propel your website up the rankings.