Tag archive for ‘online marketing’

Why Traditional Retailers Would Need to Consider Online Marketing

by Admin - on Apr 23rd 2018 - Comments Off on Why Traditional Retailers Would Need to Consider Online Marketing

Employee packaging a productTraditional retailers need to consider including digital channels to improve their business, as in-store and online retail continues to merge, according to the National Retail Federation (NRF).

Whether your business is in New York or Utah, online marketing will be more necessary now that Americans use all available modes of buying consumer items. NRF based its statement from its annual State of Retail Online survey.

Retail Convergence

The 2018 survey showed that 57% of respondents used different channels for retail business. Otherwise called multichannel retailers, these companies include physical stores that also sell their products online. On the other hand, 32% of retailers are considered to be “pureplay” businesses.

Despite some concerns over e-commerce taking over traditional retail, 43% of surveyed companies expect to expand their in-store portfolios by the end of this year. Still, choosing a strategic location for new stores will be important due to the importance of faster deliveries for online orders.

Mode of Sales

While incorporating online channels is important, retailers also need to look at what shoppers use to buy items online. The NRF survey revealed that online transactions mostly originate from desktop computers, but sales from mobile phones have risen 36% this year compared to 8% for desktop computers.

Retail sales from mobile applications are also increasing at 16% year over year. Therefore, almost every respondent from the survey intends to invest more in improving their mobile platforms to capitalize on the trend. Another reason to do so involves a higher online conversion rate in 2017, which meant that more people bought items after just casually browsing online for products.

Retail companies should find ways to take advantage of online marketing to promote their business. This not only gives your brand a competitive edge, but also capture the biggest possible market share within your target market.

What Makes Your Website Visitors Furious

by Admin - on May 18th 2016 - Comments Off on What Makes Your Website Visitors Furious

Web DevelopmentThat exit button is the last thing you want your visitors to click. When they, however, don’t immediately find what they are looking for (for whatever issues), they will immediately search for that “X” sign and leave your site. If you fail to meet your users’ goal, your website probably deserves to be abandoned.

If you want visitors to stay longer on your site, avoid these things that will make them frustrated.

Slow Loading Page

People expect websites to load for two seconds or less. A second of delay can lead to site abandonment, as slow loading time translates to failure in meeting the user’s objectives. The worst part is, this can also affect your page rank and conversion. If you don’t want this to happen, PR Caffeine and other Minneapolis SEO companies suggest identifying what causes your site to load slow and address the problem.

Long Forms to Fill Out

People hate long forms and those numerous fields they have to fill in can push them away from making a purchase. It is important that you only ask for the essential elements needed to by a product. You don’t need their second name, parent’s names, and other non-fundamental things. You may also want to use auto-fill forms that allow your customer’s device to remember the details for your website.

Navigation Peculiarities

If visitors, for instance, land on your website and don’t know what to do, they will eventually leave. Your design needs to familiar, and not a puzzle that will require users to find out what to do next. The navigation should be simple, straightforward, and clearly labeled for users to find their way. Keep in that websites shouldn’t just be aesthetically pleasing, it should also be easy to navigate.

Abandonment may be the thing that your website deserves if it takes forever to load, requires users to fill out long forms, or is difficult to navigate. Don’t let them gasp for that exit button; give them a reason to stay. Optimize your page and remove unnecessary elements that only hurt your bottom line.