Tag archive for ‘Retail’

Smart Strategies to Make Your Online Retail Store Successful

by Admin - on Feb 21st 2018 - Comments Off on Smart Strategies to Make Your Online Retail Store Successful

Woman setting up online retail store on mobileLike any other business, opening an online retail store requires hard work. There are some items on the must-do list, such as researching on your market, checking for competitors, getting a domain name and deciding on the products you want to sell.

Other aspects you have to consider include:

1. Getting the best software

Investing in a good platform is essential to your business. You only want the latest, and you don’t want anything that has security issues.

Once you determine the application that’s good for your business, you also have to consider cloud performance testing to pinpoint potential problems early on and ensure that your application can handle customer demands in the long run.

2. Producing the best content and design

Using the best software in the business means nothing if your site’s content and design are not commendable. Your store might offer the only product a customer needs, but if the images of the product on the site are not good enough, your customer can easily be put off.

Content is also important because it provides the necessary information a customer requires before purchasing a product. Without the right content to describe an image, your target market will end up ignoring your offerings.

3. Exhausting marketing efforts

Finally, market your store relentlessly to make your business known. With numerous competitors all over the world, it’s important for your business to stand out. So, apart from putting ads online, use social media channels to get the word out.

Don’t forget to add an SEO-rich blog for Google to pick up your site and make it visible to millions of users.

Nowadays, online shopping is the way to go. According to TechCrunch, 79% of Americans prefer to shop online more than heading to a physical store not only for convenience but also for lower costs. So, if you’re planning to open an online retail store, now is the best time.

What Does the Future Hold for Your Retail Business with Fintech?

by Admin - on Jun 8th 2017 - Comments Off on What Does the Future Hold for Your Retail Business with Fintech?

Retail Commerce sales chart on a computer monitorFinancial technology is on the cutting-edge of retail business. Whether you run a brick-and-mortar shop or an online store, you’ll recognize the various ways consumers transact with your brand.

Fintech platform Vyze relates that customers expect financing experience in-store to be simple and stress-free. Fortunately, this year’s trends in fintech gives way to improvements in accessibility, speed, and security in every transaction.

Efficiency, Consistency in Buying Cycles

Consumers are buying differently today—online and offline. With unstoppable mobile use for almost every transaction, the fintech industry responds with better systems and tools that improve the shopping experience.

The focus here is on reducing the friction in the customer journey, from shopping to paying. This means personalizing the buying cycle to streamline it from the customer’s perspective. To do this, businesses evaluate the customer journey, look for points of improvement and find new methods on how to further enhance customer transaction.

For every stage in the customer journey, your shoppers can use an app. If they want to add items to their shopping cart, but checkout hours later, there’s an app for that. If your shoppers prefer a highly personalized experience, they can allow access to their social media profile so you can create a customer profile. A step ahead of that is contextual commerce enabling shoppers to purchase direct from their social media accounts.

The Rise of Digital Payments

As technology evolves and investors fund startup fintech companies, businesses and customers gain from innovation. Such innovation allows for shops to offer, for example, flexible financing options (e.g., buy now pay later, installment plans, etc.) to consumers in a quick, simple process. Amazon is one brand that uses this strategy.

Today’s payment systems also work on implementing varying levels of security to ensure the identity of the users. This is done through authentication measures that protect both the business and the customer.

Facial Recognition Adoption in Mobile Payments

With most payment transactions occurring online, it’s only natural for customers to demand security and protection for their information. Biometrics scanning could provide that security. The future may eliminate the need to type in a password or pin number to authorize payment for purchases. Samsung is, in fact, releasing a device that combines fingerprint, facial, and iris detection to confirm users.

Fintech continues to emerge as an invaluable partner for stores. Whether it’s personalizing experiences or securing payments, fintech platforms can custom-fit your retail business for success.