Tag archive for ‘seo company’

No Such Thing As ‘Good SEO + Bad Content’ Combo

by Admin - on Jan 25th 2017 - Comments Off on No Such Thing As ‘Good SEO + Bad Content’ Combo

Blog Content for SEO in BrisbaneThink about this: 73.9 million new posts, 49.0 million new comments and 2.4 million posts daily.

The big numbers represent the status of online content, as measured by WordPress on their platform alone. These statistics also represent the relevance of content in today’s digital marketing schemes. Since more people have questions, more people write down answers in the form of content.

While content is no doubt valuable, a large chunk of those numbers is, unfortunately, just junk.

Google aims to deliver fast results with the fewest clicks. They do so by focusing on their ranking factors – one of which is content. A number of brands and marketers, however, make the mistake of focusing too much on SEO that they forget about the words.

The More the Merrier: False Claims

For a number of SEO experts in Brisbane, putting out more content is not an instant solution for ranking. As the years progress, it seems as if the search engine developed a mind of its own. Compared to previous years, search engine optimisation managed to surpass its own intelligence. As a result, it is more sensitive to lousy content.

Some brands and marketers fall for the lie that publishing more offers better results. If the content is not of good quality, however, they waste all their efforts since Google is not a big fan of bad content.

Bad vs. Good Content

What makes a piece of content bad? For starters, the words obviously reflect purposes of self-promotion. Readers find no value in it due to the brand’s over-promotion and words of nonsense. When users see no answers on the content, they will deem it useless.

Good content, on the other hand, requires several factors before it can qualify. High-quality content focuses on serving the target market by answering their questions. It does not promote; it helps out in the most creative way.

Practice Helps

SEO cannot survive without content. To ensure the so-called ‘lifeblood’ of optimisation, it pays to have an efficient content strategy for faster link building. Google should also understand the context of the site.

Good content is essential in keeping up with good SEO. Though results take time, practice will always make things perfect.

Hero Image: Things You Would Love (or Hate) About It

by Admin - on Jun 30th 2016 - Comments Off on Hero Image: Things You Would Love (or Hate) About It

Brisbane: Hero Images on a WebsiteHero images are one of the hottest trends in web design as of late. In a nutshell, a hero image is a sizable banner image placed at the centre of a website to serve as a visual magnet for the visitors.

Ask any self-respecting SEO expert in Brisbane, Toronto or Berlin, and you would learn that the use of these web banners has taken over the spot where sliders used to occupy. Bambrick Media and other digital marketing experts note that the rampant application of attention-grabbing graphics is not a fad, but rather a practice not going anywhere.

Much like other web design elements, hero images have a fair share of positive and negative qualities worth knowing before using. Without understanding their pros and cons, using them to improve user experience and usability may work against your site.

Advantages

Hero headers always certainly more visually striking than words. Users tend to put more weight on thought-provoking images than dull text-based pieces. This is a great opportunity for you to keep them interested the moment they visit your site.

Large backgrounds can serve as a powerful tool to promote your brand and offerings. If designed properly, your expansive banners can speak a lot of your message and evoke emotion towards the users.

Disadvantages

Badly designed hero images usually go noticed by most people the wrong way. Instead of enriching the user experience, a large header may get in the way and reduce the typography’s dramatic value due to overlaying.

In addition, the visual power of images may decrease on mobile sites. As the screen becomes smaller, it depreciates its intended effect. When executed poorly, hero images can slow down the page’s loading time — a prime factor that can affect user experience.

Despite the winning qualities of hero images, they’re not without drawbacks; fortunately, most their downsides are avoidable. As there’s a lot that goes into optimising these large banners effectively, you have to pick a capable web designer that knows their potential utility and probable liability.