Tag archive for ‘SEO’

SEO for Beginners: Learning Basic SEO

by Admin - on Jul 4th 2018 - Comments Off on SEO for Beginners: Learning Basic SEO

Guy planning SEO strategiesSearch engine optimisation (SEO) isn’t something new. It has been around perhaps ever since the first website was launched in 1991. However, many people are still confused with what it is and how it works. Here is a simple explanation to the common SEO questions.

What is SEO?

SEO is the process of improving a website’s ranking in search engines. Search engines like Bing, Yahoo!, and Google work by ranking websites based on how relevant they are to users and on the number of quality links from other web pages.

How Can SEO Improve Search Engine Ranking?

There are several ways to improve search engine ranking through SEO. Here are the most common strategies that work:

  • Creating Relevant Content

Quality content is what people are looking for. Publishing useful content for your intended market is one way to increase a web page’s relevance and authority. Consider what users would likely type on search engines if they’re looking for a product or service. Example: SEO company in Australia. Try to include the phrase strategically in your content.

  • Update Content Regularly

You should update content regularly because people are always looking for fresh information. Engaging content makes users stay longer in your page, which also improves your dwell time. Dwell time is another factor that search engines consider when ranking pages.

  • Improve Loading Times

In fact, people will leave your website if it takes more than three seconds to load, according to Quick Sprout. About 40% of users switch to another website due to slow loading times and 80% of them would not bother re-visiting. Get help from an SEO company in Australia to improve loading time or your content — no matter how relevant and useful — would be put to waste.

  • Consider Outbound Links

This is a way to improve a site’s credibility. Your content must be trustworthy by having authoritative sources to back up your claims. Also, it is best to use the most recent facts. Internal links would also benefit your SEO campaign. If an outbound link directs you to a different website, an internal link works by leading users to another post in your website.

SEO is a combination of different strategies that make the idea seem complicated. There are many other SEO strategies for improving a website’s ranking. For now, these are just the basics.

3 Reasons AdWords Still Work

by Admin - on Feb 14th 2018 - Comments Off on 3 Reasons AdWords Still Work

Person looking at data on laptop and mobileAs technology continues to improve, there are more ways and online tools you can use to improve your digital marketing campaigns. AdWords was once popular but in the recent years, it has been pushed aside. Still, many companies believe the reason for its success as one of the best online tools. Here’s why. Keep these in mind if you’re looking for AdWords experts in Denver:

AdWords is not just measurable, it is also flexible.

If you can’t measure your own campaign efforts, how do you know if it’s working? When it comes to measurability, AdWords will reign over traditional channels, such as print and TV. In fact, compared to SEO, AdWords is easier to measure because you can see exactly what causes your rankings to decrease and increase. Moreover, AdWords’ flexibility allows it to suit your needs at a particular time, ensuring that you get more for your marketing budget.

AdWords is more engaging.

Engagement is important when it comes to digital marketing. As Google improves continuously, they offer new ad formats and extensions that can benefit your business through campaigns. For instance, the in-video ads on YouTube actually get many clicks from viewers. You can make the most of these new formats by using AdWords.

Normally, AdWords is easier compared to SEO.

Not all experts would agree, but AdWords is normally easier to do and maintain than SEO, which is more time-consuming too. Unlike SEO, you don’t have to regularly churn out optimized content and build links to engage your customers. You can work with AdWords specialists to come up with a creative, fun, and engaging copy to entice your consumers. What’s more, AdWords is easier and faster to learn compared to SEO.

If you’ve used AdWords before but didn’t get the results you wanted, consider trying again. Better yet, hire the pros to do AdWords for you so you can get the most out of your marketing budget.

Anticipating Trends and Future-Proofing Your SEO

by Admin - on Feb 6th 2018 - Comments Off on Anticipating Trends and Future-Proofing Your SEO

SEO blocks on top of a white laptopDigital marketing, particularly search engine optimisation, plays a huge role in propelling small businesses to succeed. With the fast pace of change in the industry, however, it can be difficult to catch up to the times. To remedy that, you will have to future-proof your SEO strategy by anticipating what can help you throughout the year and leverage those elements to your advantage.

In this way, you will worry only a little whenever change comes to SEO and digital marketing:

Work with an Expert

Of course, you may likely lack the time and the expertise to anticipate trends that can help you, much less implement them in your SEO. Your first step to future-proof your SEO strategy lies with the help a professional SEO consultant could offer. These experts can give you the expertise and time required to anticipate trends, integrate them into your strategy, and carry the strategy out.

Continue with Content and Links

Once you have your expert, you can look to trends that have already been identified as strong driving forces that could carry your business throughout 2018. High-quality content and backlinks continue to play deciding roles in Google search rankings. You can further improve your content creation and pursue link acquisition more to be ready for any future changes to SEO.

Pay Heed to RankBrain

You have to take notice of RankBrain as well, as it’s the third key player in Google’s algorithm. RankBrain is an AI system that constantly endeavours to improve user experience on Google. You can optimise it by reducing the bounce rate of your website, by keeping visitors inside for longer, and by increasing your click-through-rate.

Consider Other Search Engines

Now, you can find many tips online telling you how to improve SEO on Google, but SEO on other sites matter as well. Identify search engines where your website can be listed and optimise for them to widen your reach. Siri, Yelp, Amazon, Bing, and even Yahoo! can still help drive conversions and sales.

You and your professional SEO consultant can identify more trends and use them for your business. Better consult with them, so you know what to do.

3 Facts About SEO You May Not Have Heard Yet

by Admin - on May 10th 2016 - Comments Off on 3 Facts About SEO You May Not Have Heard Yet

SEO in BrisbaneSEO is a big industry because basically everyone relies on the Internet to find the products and services they need. As a business, you need to have an online presence for your target market to know you exist. When you’ve been doing SEO but without much success, then you may be missing some things that aren’t commonly said and read about. Here are some things you may not know about SEO that you must.

Not Every Blog Post will be Successful

Most of your organic traffic will come only from a very minimal portion of the entire content found on your website. You shouldn’t expect every blog post you publish to hit the mark and get a lot of hits. This is not a bad thing, though. You just have to capitalise on the content that has heavy traffic. Work with SEO experts in Brisbane to know what made these posts more relevant and do it again.

High-Quality Content is Not Enough

Sure, great content is wonderful, but it isn’t enough to push your search rankings to the top. Great content means using the right keywords, engaging the right readers, and encouraging them to share it. However, you need to promote your content effectively to further improve the positive effects of great content to your SEO standing. Without great promotion, great content will fall flat and not get the audience it deserves, an expert from Bambrickmedia.com.au reminds.

Backlinks are Really Powerful

If you haven’t believed it yet, you have to now: backlinks are important. When you have high-quality backlinks from authority websites, you have more chances to rank high with competitive keywords. Backlinks establish the credibility of your content, your website, your brand and your business. In fact, you still need backlinks even if you are also a successful website to retain your success.

These things are rarely said, but it’s important for you to know them and apply them to your online marketing strategies. This way, you can reach more people and turn them into customers.

What You Need to Know About Making URLs SEO-Friendly

by Admin - on Feb 24th 2016 - Comments Off on What You Need to Know About Making URLs SEO-Friendly

SEO in BrisbaneIs your site’s URL SEO-friendly? Most people are quick to dismiss the idea of having an SEO-friendly URL, as they assume that search engines are not able to make sense of any type of URL or its structure. But, what is an SEO-friendly URL structure?

An SEO-friendly URL structure has the right keywords and punctuation marks. Additionally, it should be able to open for indexing and crawling.

The Brisbane SEO consultants of Bambrickmedia.com.au explain how you can create SEO-friendly URL structures:

Clear URL

If your site has several levels of files and navigation, the URL should reflect this in the folders and subfolders. The individual pages URLs should also be descriptive, but brief. Your visitor should be able to see the URL and know what to expect from your page.

Consolidate “www” and “non-www” domain versions

Search engines display two versions of your domain, mainly the “www” and the “non-www” versions. Have these two versions consolidated with a 301 redirect to point one version to the other. You can also specify your preferred version in Google webmaster tools. Remember that the latter has some drawbacks, as it’s only restricted to root domains and only covers Google and not other search engines. Consolidate these versions to ensure that backlinks are not going to the “non-www” version of your domain.

Avoid relative and dynamic URLs

Dynamic URLs lack keywords and are usually longer. Using static URLs is more convenient, as they are user-friendly and contain your preferred keywords. Ensure that your URLs use hyphens instead of underscores; Google treats underscores as a single word.

Gone are the days when having any URL structure would count. Today’s SEO looks at your domain structure and ranks it based on uniqueness and clarity. As a business owner, you may not have the time to restructure your URL. Hire an SEO consultant who can advise you on the necessary steps to make your URL user- and SEO-friendly.

SEO Mistakes: Are You Doing Website Redesign Properly?

by Admin - on Jan 31st 2016 - Comments Off on SEO Mistakes: Are You Doing Website Redesign Properly?

Web DesignFor a lot of businesses, a redesign is a perfect opportunity to improve the site’s design and create a stronger brand presence. What they do not realise is that this might also be weakening other aspects of the site. Carefully planning your SEO during your redesign is not only critical to your conversion rates, but it also helps you get a better ranking on SERPs.

Here are some SEO mistakes that most businesses make during a website redesign:

Failure to audit the existing site

Before doing away with your old site, it is critical to examine what’s working and what requires improvement. Knowing your previous number of visits, top performing keywords, the number of inbound linking domains, pages indexed, and even pages that receive traffic will help you design a site that takes all these elements into consideration.

Improper URL structure

Most sites have indecipherable URLs that do not align well with the content of their site pages. When redesigning, it’s essential to restructure your URL that follows your content and website intent.

Not analysing your backlinks

Despite the fact that backlinks improve a site’s search ranking, they also have a disadvantage. As DMB.com.au recommends, analysing your backlinks and removing the spammy ones are the best ways to get on Google’s good side. Spammy and low-quality links only get you penalised.

Unresponsive design

If your site cannot be viewed on tablets or smartphones, you need to take this into account during your redesign. Having a responsive design ensures all of your website’s URLs are viewable across all devices. This configuration allows Goggle to crawl your pages and retrieve content.

No web analytics

Failing to add web analytics tracking to your site is a mistake that could cost you when it comes to search engine rankings. Analytics track the success of your site and suggest areas to improve on.

Before rushing to redesign your website, it is important to have an SEO checklist that ensures everything is considered during the process. Hiring an SEO firm can help you stay on top of the game without compromising your website.

Three Generations and Your Content: Analysing the Content Gap

by Admin - on Oct 23rd 2015 - Comments Off on Three Generations and Your Content: Analysing the Content Gap

You already know that content is king in SEO. Add gauging and responding to the values, experiences and expectations of consumers, and you will find that these elements tilt the scales of content creation in your favour.

Recognise Content Gaps

SEO Services in PerthThe competition continues to grow each and every day and this reality may put your ranking on the search engine results pages (SERPs) at risk. Catching up with your reader’s wants and needs is essential to establish authority and relevance in your niche. Filling the content gaps should be on top of your priorities as a business owner or marketer.

Professional SEO services in Perth let you explore the topics that should be on your blog using content gap analysis. Readability and influence among the different generations may be one of the things you are missing.

Getting Through Three Generations

You are facing at least three generations of active online consumers – the Millennials, Baby Boomers and Gen Xers. Marketers are facing the inevitable need to produce topics that will reach all three generations and gap analysis helps in finding common ground for the three diverse audiences.

In a survey conducted by online specialists Buzzstream and Fractl, the researchers found that the three generations consume online content differently. The following are the results:

Level of Consumption

Baby Boomers consume the most content — 20 hours every week or over 25 percent, while the other younger generations only do five to ten hours a week or a little over 22 percent each.

Topics

They are also inclined to read different topics. The Millennials gravitate strongly towards technology, the Baby Boomers follow politics and world news, and the Gen Xers are interested in personal finance, healthy living and parenting. This alone gives you a better idea of your audience.

Platform Preference

The only spot where the three converge I on social media. All three generations prefer Facebook for content sharing among the top social media platforms.

The disparity between your different audiences can be patched up by proactively seeking what each needs and coming up with strategies that cater universally. Be your audience’s ultimate go-to website by finding out what they want through gap analysis and using the information to complete the gaps in your content. Doing so can greatly help your online marketing campaigns and help propel your website up the rankings.