Tag archive for ‘technology’

What Makes a Successful CTA?

by Admin - on Jan 25th 2018 - Comments Off on What Makes a Successful CTA?

Man holding mouseMany business owners are fast realizing that being online demands far more than web space and a website copy. The sheer number of web pages on the Internet makes it mandatory for specific measures to be taken to accomplish visibility. But these days, many agencies in Massachusetts say that the most effective strategy is inbound marketing with a call-to-action (CTAs).

According to website analytics experts, over ninety percent of visitors who read headlines on a website also read the calls-to-action (CTA). Another statistic shows that a single CTA within an email caused clicks to increase by 371 percent, while sales surged by 1617 percent.

Social media is also a big factor: the inclusion of CTAs on a Facebook page can cause a 285 percent increment in the Click-Through Rate. However, the mere inclusion of a CTA will do little good if it fails to follow some guidelines to achieve its primary objective of generating leads. Here are three elements that ensure a CTA is effective.

Location

A website is a piece of a virtual real estate. The placement of a CTA will determine its visibility and efficacy. Conversion rates vary according to location, so, sidebar CTA conversion rates range between 0.5 to 1.5 percent. Pop-ups convert between 1 to 8 percent, while welcome gates range between 10 to 25 percent.

Colors

The website colors need to contrast with the background without looking garish. The color palettes used for the website should suit it target audience and product. Ask your designer to look into the psychology of color in marketing, and choose a CTA color that immediately attracts the eye.

Size

A CTA needs to be noticeable. This means it must be appropriately-sized without going overboard. A minimum size of 44 by 44 pixels is the minimum recommended by Apple for any clickable Web element.

The rise of marketing strategies has made it possible for savvy business owners to market their websites and become searchable on the Internet. When looking for outstanding consulting services using CTAs and inbound marketing strategies, make sure that you express these points to your chosen digital marketing provider.

Current and Future State of the Business Phone System Industry

by Admin - on Jan 23rd 2018 - Comments Off on Current and Future State of the Business Phone System Industry

Dialing in business phoneFunctions of Indianapolis business phone systems have changed drastically over the past decade. Communications expert Apex Telecom states that because of great leaps in its technology, employees can now enjoy instant messaging, hold online meetings, and send instructional videos through their network.

New Range of Services

Part of its expansion in functionality is the introduction of cloud-hosted phone systems and Voice over Internet Protocol or VoIP. Not long ago, people did businesses communications only through snail mail and landline systems that use copper wire connections.

This required the installation of large, expensive equipment and on-premises maintenance. Today, landline services are becoming obsolete in favor of a cheaper, but more efficient option – the VoIP system. This relies on the internet connection that the business is already using to get online.

Industry Forecast

The use of VoIP is fast growing, and forecasts show that almost all US users will be using the system in the coming years. Only 6% of US consumers will still be using landline phones by the end of 2018.

Meanwhile, the market for cloud-hosted solutions is projected to surge by more than 10% a year through 2021. You can host VoIP systems either in the cloud or on premises. Unlike landlines, VoIP doesn’t require costly upfront charges, which make them a popular choice among business owners.

Information Week reported that 70% of organizations are planning or have already deployed their communication systems in the cloud.

Jumping to the Cloud

Cost is one of the top reasons many companies are switching to this solution. In contrast to the hefty capital expenditures associated with on-premises structures, cloud-hosted systems require minimal upfront costs. Instead, the business will only have to pay a monthly per-user fee.

Since most customers have mobile devices, they are favoring email and text messaging over landline calls for their convenience. Switching to VoIP can give your employees access to feature-rich, high-powered applications that improve communication.

Cyber Monday Sales Sets New Record for U.S. Shopping

by Admin - on Dec 6th 2017 - Comments Off on Cyber Monday Sales Sets New Record for U.S. Shopping

Employees meeting on a sale projectionThis year’s Cyber Monday may have set a new record for the biggest online shopping day in the U.S., as sales reached almost $6.6 billion.

Adobe Insights’ forecast amount represents a year-over-year increase of 16.8%. More Americans who shopped online used mobile devices for their holiday purchases. Adobe Insights based its estimate on 80% of e-commerce sales from 100 major U.S. retailers.

Holiday Shopping

For online retailers, the record amount of sales poses some issues on monitoring invoices. As more shoppers prefer to buy items online, ScaleFactor, Inc. agrees that it makes sense for companies to use cloud bookkeeping services to manage collectibles and expenses.

While Cyber Monday generated an unprecedented amount of spending, Black Friday remained a popular day for online transactions. Americans spent a record amount of $5.03 billion on that day, up 17% year over year. Adobe also said that online sales on Small Business Saturday and Sunday reached a combined $5.12 billion, up 10% in the same period last year. Toys, handheld devices, and apparel are the best-sellers during these days after Thanksgiving.

Top-Selling Products

As retailers compete to lure more customers on Cyber Monday, many retailers have made it easier for shoppers to buy items using mobile apps and e-wallet services. This led sales conducted on smartphones to reach $2 billion out of the total figure.

According to Adobe Analytics data, 75% of millennial shoppers are more inclined to use mobile devices instead of desktop computers for online shopping. This means e-commerce companies should improve their platform’s compatibility with iPhones, Android phones, or other mobile devices. Mickey Mericle, vice president of Adobe’s Marketing and Insights division, believes that more online retailers will optimize their mobile capabilities in the future.

The record amount of spending on Cyber Monday indicates that retailers should improve their digital services, as more people use smartphones to shop online.

Tips For Developing Intelligent Mobile Robots

by Admin - on Dec 4th 2017 - Comments Off on Tips For Developing Intelligent Mobile Robots

Team welding robots represent the movement. In the automotive parts industry.Robots are becoming more popular and advanced these days. Artificial intelligence is becoming a way of the future. There are even helper robots that mimic the appearance, intelligence, speech, and movement of human beings.

If you plan to develop an intelligent mobile robot, there are a few tips that can help you.

Developing Navigation

Robots range from simple to complex. Some have a limited range of motion and use infrared technology for navigation. Others are more complex and can mimic the movements and inertia of a real human being. When developing a robot with a more complex navigation system, an inertial simulator is your best bet. It provides the accurate measurements needed to upgrade robots with advanced movements and navigation abilities.

Developing Appearance

In recent years, science has edged toward the development of more human-like robots known as humanoids. Humans are a representation of a wide range of feelings, including love, compassion, and understanding. It only makes sense to want to develop a humanoid that can express those exact same range of emotions to make them just as much a companion as they are a source of aid.

Developing Abilities

Determine the purpose of your robot. Will you use it to improve autonomy within an industry? If so, the abilities are rather limited to the function you wish the robot to perform. If you wish to develop something more humanoid, abilities should include communication, movement, and intelligence at the very least. The humanoid should essentially provide human-like functions as a means of helping humans with everyday tasks.

Developing a User Interface

When developing your robot, make sure the interface is not complicated. It should be user-friendly in order to succeed. A complicated interface will frustrate users and create a learning curve that is often hard to address. Fortunately, even the most complex robots can contain a user-friendly interface that makes interaction easier.

Robot development, particularly when it involves humanoids, is a huge leap forward from standard robotic arms created back in the day. Today’s robots are more advanced, making movies seem more like a reality for the future. Fortunately, you could be a part of a bigger, better, more advanced future with the tips above.

Cloud Migration: Tips for Doing it Safely and Properly

by Admin - on Jun 16th 2017 - Comments Off on Cloud Migration: Tips for Doing it Safely and Properly

A cloud symbol on top of a laptop keyboardBusinesses, whether big or small, are gradually embracing the cloud as a means of securing their data and applications. Apart from saving them costs, cloud solutions have also given them a more reliable and organised way to store their information.

Doing it right, however, is a risk to take. Here are some tips.

Work with a reliable and experienced vendor

Choose a trustworthy cloud provider who can host your data. Read about their services and the clients they have worked with. Determine if they can fulfil specific needs such as the demand for a remote DBA – a service offered by firms such as DBA Services – and other cloud migration requirements.

Prepare a realistic cloud migration plan

Business processes require planning, and cloud migration is not an exception. Lay out a sophisticated plan that entails the migration’s order of events as well as its timeline. Plan it thoroughly with other leaders of your organisation and disseminate the information to will-be-affected employees.

Determine all related costs

How much are you willing to spend on cloud migration? Determine all associated costs and set a budget that your company can shoulder. Small and medium companies should consider this to know if they can afford a migration plan with bigger data space and additional applications.

Ensure business continuity

A major migration can halt business operations for a day or two. Determine if your company can afford this, maintaining employee productivity and leaving no dissatisfied customers. List down minor and major setbacks and ask a schedule from your provider, so you know when to expect downtimes.  

Guarantee security before determining success

Accomplishing every data transfer does not mean that your cloud migration is a success. Check for issues by testing data and monitoring workloads as well as anticipating future dilemmas. Have a checklist of requirements and scenarios that you can discuss with your provider.

Migrating critical data and applications is difficult. You need to work with a reliable provider and an experienced team to ensure that you do not leak or delete significant data. Security is important, and preparation is key.

The Revolutionary Technology: How GPS Transformed Society

by Admin - on Jun 4th 2017 - Comments Off on The Revolutionary Technology: How GPS Transformed Society

Woman's hand holding a smartphone showing map app using gpsNowadays, nearly all industries and applications use Global Positioning Systems (GPS). These systems have transformed the technology today by being more useful and interactive in several industries. From delivering data real-time to locating individuals, GPS inertial navigation systems have developed since the society first used it.

Internet Integration

For GPS to function properly, Internet compatibility is vital. For example, the signal on your mobile device will assist the GPS when you’re looking for a certain establishment in your vicinity. It will use your device to search for relevant results for your current location. The combination of the Internet and GPS will reveal where you are as long as the system works properly on your device.

GPS is revolutionary, as it demonstrates that technology progresses with the world. Fortunately, its adaptation happens to enhance the convenience of daily life. Moreover, these Wi-Fi-enabled GPS programs already have useful features, so you must choose wisely when buying one.

Real-Time Data Delivery

You can even place GPS sensors on objects to trace them easily. This is useful in scientific experimentation or exploration, tracking missing services and fleet vehicle management. Even those who are in the horse racing industry use GPS sensors to send live data during races. The viewers can stream the information with play-by-play commentary and monitor the race without physically attending it.

Real-time information aids several organizations, such as the consumers, government entities, law enforcement, and entertainment sector. When it comes to the usage of the government, they can attach sensors to military individuals, missiles and planes. This can help them plan strategies for proper attack positioning and situation resolution in wartime situations.

GPS have had a substantial influence on the way the society lives their lives. This technology is important in any industry around the globe. GPS technology is the reason the world has now the capacity to detect, trace, and even prevent people from getting tracked.

Features of Cloud Server Hosting

by Admin - on May 16th 2017 - Comments Off on Features of Cloud Server Hosting

Man pressing a projected image of a digital cloud

There are many software applications today that are cloud or internet based. This has made all businesses and companies across various sectors opt for these highly-advanced technological platforms and tools.

What is cloud hosting?

Project management hosting on the cloud is one such tool which makes the job of the manager and engineers very efficient. Cloud hosting is a service which operates in such a manner that the servers are all clustered together. This is considerably better and more advanced than traditional web hosting.

Instead of being housed in one server, in cloud hosting you will be a part of multiple servers. Your website will be housed in a virtual world, where it is considered secure and accessible only to authorized personnel. The reason this type of hosting is popular is discussed below.

Financially viable for most businesses

Cloud hosting is a very cost effective when compared to conventional hosting for most type of businesses. This is because there are no fixed fees, as you can pay for this as you go. You pay only for the servers you use, irrespective of whether they are one or multiple. Even small businesses can afford cloud hosting, which is not the case with traditional hosting.

Scalable and compatible

You can scale the capacity of your website depending on the demand and your needs. When your business expands, you can add on extra servers with the help of the cloud server. Similarly, when the demand falls, the extra server can be dropped.

This type of hosting is also compatible with all platforms as you can have any number of platforms in a single cloud. You need not worry about compatibility of your website with other websites, and the hosting services, if you use cloud hosting.

Another great feature is the response times which are instant. This makes the capabilities of the website very dynamic with virtually no down time. Thus, cloud web hosting is a natural progression in the field of technological progress and is poised to take over the traditional website hosting eventually.

Why You Need to Install GPS Fast

by Admin - on May 9th 2017 - Comments Off on Why You Need to Install GPS Fast

A person using a GPS while in their car People are now enjoying the full maximization of GPS or global positioning systems. The accurate determination of locations has become a necessity over the years. In the daily commute, personal affairs and in business, geo-location and GPS systems have become necessary.

Why should you make the transition? Here are the top reasons why car owners are installing internal GPS systems to their automobiles.

Accuracy and Adaptability

Harnessing the prowess of the GPS Constellation navigation, the accuracy of GPS is undeniable. It can locate and pinpoint locations and roads down to the tiniest detail. The problem with maps is that they easily get outdated.

GPS, however, shows you the changes in real time and adapts to the road situations as you drive.

Hands-free Guide

Gone are the days of pulling by the side of the road to check your map for directions. With a trusted GPS, all you need to do is to input your location, and the system will direct you to the area. The most modern systems feature automation and are voice activated, making for a safer trip.

Other options allow the GPS AI to change routes in cases of emergency, and when traffic situations are undesirable. GPS systems allow drivers to navigate with ease and minimal distraction, making the experience smooth and enjoyable.

Security

Among the best features of a car-installed GPS is its accurate tracking feature empowered by the GPS Constellation. You can leave your car safe and secure knowing that its location is always accessible to you. These systems connect with the user’s mobile – others through cloud computing systems.

Even better, geo-location systems hook up to the alarm system, making the car safer and more secure.

Global positioning systems have been more than beneficial to many industries in the world. It is time to make that change and reap its benefits, with little cost.

The Reign of the Construction Industry: This Year’s Building Management Trends

by Admin - on Feb 6th 2017 - Comments Off on The Reign of the Construction Industry: This Year’s Building Management Trends

Building Management Technology advances every year – and 2017 has a lot to offer for building management. Besides the use of software for construction estimating, below are the predicted trends that will continue to reign over the construction industry:

Cybersecurity

Since the dawn of hackers and illegal online services, cybersecurity has always been a priority. More and more people prefer to connect with each other using mobile devices. What this forms is a huge web of connectivity that could be vulnerable to attacks and accidental or prohibited release of valuable information.

Fortunately, there are now regulations for network security and data protection. These guidelines are critical in making sure that the owner and future occupants get a building with a high level of security.

The Internet of Things

Before it became accessible to many, connectivity was once really costly. The price of setting up wireless IP or wired IP connectivity was too expensive for integrators and customers. In the last few years, however, the internet witnessed a huge explosion in a number of gadgets linked. This heightened level of connectivity allows for better building efficiency. They can now easily deliver data about energy and building performance through cloud-based technology.

For instance, Automated Fault Detection & Diagnostics (AFDD) can provide the users an insight on the current performance of the building and the real-time costs.

Mobilization

Every year, tech firms surprise the world with their innovative designs and features, whether it is hardware or software. This is a huge advantage to the industry, as these gadgets help increase the employee’s productivity. With just the use of a mobile platform, managers can easily oversee the status of the building. They can even actively monitor and command the important infrastructure anytime and anywhere.

Technology will always be a helpful tool in the construction industry. These are just some of the business management trends that will help improve the productivity and security of buildings.

Fiber Optics: What It Is & How It Works

by Admin - on Jun 22nd 2016 - Comments Off on Fiber Optics: What It Is & How It Works

Fiber Optic EquipmentThe Internet (and the World Wide Web that rides on it) used to depend entirely on telephone lines — which mostly used copper cables — to run and connect the network of computers all around the world. It was new technology, and when you got past the dial-up phase and upgraded to DSL (which still uses ordinary phone lines), you had the fastest Internet connection available. Companies did a lot of work faster and more consistently.

Then broadband happened. All of a sudden, your DSL is about ten times slower than your competitor's connection because they switched to fiber broadband. Fiber optic technology has made telecommunications faster, cheaper to build, and more reliable. Internet users around the world probably don't know it, but they owe a lot of their Facebook time to fiber optic cables.

What is Fiber Optic?

Optical fiber or fiber optic is a technological medium that allows for information transmission by using light pulses transmitted through glass or plastic fiber strands. Fiber optic cables can carry a lot more information faster compared to copper cables. Optical fiber is also impervious to interference caused by electromagnetics. It is more stable so it generally does not need to retransmit signals.

How is Information Read?

In the old days, if you took a piece of string and two Campbell's soup cans, you could make a simple telephone system to talk to your friend next-door. Picture the string as the fiber optic cable, where the information (in this case, the sound of your voice) passes through. As for the cans, you'll need a more complicated system of converting the information to light pulses, which can pass through a fiber strand. A transceiver, such as a Cisco SFP-10G-LRM, does that job. In a data communications setup, it will convert the information to a format that a computer understands, which means a user can read and interpret it.

It's both interesting and amazing when you think about how the exchange of information can happen through cables connecting almost all areas of the world where people live and work. And with fiber optic cables, much more information can be shared in less time than you need to click on someone's Beach Photos album.