Tag archive for ‘website’

Why You Should Integrate Social Media in Your Marketing Efforts

by Admin - on Nov 14th 2017 - Comments Off on Why You Should Integrate Social Media in Your Marketing Efforts

Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

Pushing Brand Recall

Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

Increases Conversion and Sales

Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.

Design Strategies for Today’s Websites

by Admin - on Mar 2nd 2016 - Comments Off on Design Strategies for Today’s Websites

Web Design in DenverThe key to attaining success in the digital world is a fully optimized and well thought out website. All your SEO activities as well as PPC and social media marketing campaigns will be useless if your website’s design is not fully optimized for your viewers or visitors. It’s important to think carefully about your next website design strategy.

Here are some of the best Denver website development strategies to help you get started.

Responsive Website Designs

A website should never only be about aesthetics. Above all, it must provide a truly rich and remarkable experience for all users and visitors. Because design aesthetics are subjective, with some preferring certain styles over the others, design aesthetics should take a backseat when it comes to fully optimizing user experience. This means your website should be fully optimized for function regardless of the device used to open it.

Storytelling Designs

People love getting involved in the process of searching for information. Presenting web content as if you were storytelling makes for a unique user experience. Just make sure the content is what your users want and that there are no problems.

Optimized CTA Buttons

More important than you give them credit for, call to action buttons, or CTA buttons, need to be fully optimized. Draw the eye towards these buttons, not away from them.

Go for the rounded edges. Make sure the CTA buttons are in the reader’s line of sight. Set a specific command so your reader will know exactly what to do.

Integrated Social Media

While some experts don’t think social media marketing is important, there is technically no harm done if you patiently work to integrate your various social media accounts with your website. Remember, some individuals get their information from social media sites.

Year after year, new technologies come out. Until another one comes along, adhere to these design strategies to improve your website’s functionality.