Man working on a tablet with PAY PER CLICK on a screenGoogle earns through various channels, and 97 percent of their earnings come from pay-per-click marketing. To succeed in this area, you should know the priciest keywords and why they are essential to succeed in your Internet marketing in Singapore. For one, they give you an idea of what your competitors or other industries considering worthy of investment. Here are the top ten priciest keywords according to Google AdWords.

1. Business services
2. Bail bonds
3. Casino
4. Lawyer
5. Asset management
6. Insurance
7. Cash Service and payday loan
8. Cleanup and Restoration
9. Degree
10. Medical Coding Services

These costly keywords come mostly from business management and financing. These industries often have access to a lot of cash. Aside from the legal and financial industries, the presence of the keyword “degree” reveals the increasing importance of the education industry in the digital age.

Why Are They Expensive?

Keywords increase in price when users are desperate for a certain service or product. In such cases, the keyword becomes essential in many search engine results, and more people click on websites that offer such services.

If the provider also has a product or service that requires expertise and is often expensive, then the keywords associated with their industry can drive up the price.

For many people, they want to fulfill their dreams and make their wishes come true. The Internet provides a way for many people to do this. “Degree” remains an expensive keyword because education is the primary route for many people to succeed.

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Find Clients Using Keywords

If you want to create a website that is in any of these industries, you have to pay the high per-click rates for those top keywords. Especially if you are offering something that many people consider vital to their livelihood or health, you know that you will end up in one of the most costly niche groups.

For those in such industries, these costly keywords could be a source of frustration and confusion; but Google’s revenue assures companies that using them drives traffic and possible client conversion.