Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

Pushing Brand Recall

Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

Increases Conversion and Sales

Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

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Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.