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How to Profit from Your Intellectual Property

by Admin - on Sep 18th 2018 - Comments Off on How to Profit from Your Intellectual Property

man is drinking coffee while doing his workAlmost every business these days has some kind of IP or intellectual property. However, very few take advantage of their IP as an asset. One of the main reasons for this is that you need to take specific steps in order to profit from your IP.

To do that, start with the following:

Safeguard your intellectual property to attract investors.

Ensure that your IP is well protected using patents, trademarks, and/or copyrights. This could help communicate to prospective investors how innovative your idea is and your confidence in it.

DIY Commercialisation of IP.

For starters, you could create a new business for developing, producing, and marketing your IP or keep it under your existing business. However, you would need a realistic and detailed business plan to get prospective investors on board. Likewise, if your core competencies are in developing IP and not necessarily in the commercial challenges of marketing it, better seek advice from a professional.

Consider licensing your intellectual properties to other businesses to earn royalties.

This is especially appropriate when you’ve developed your IP and could clearly articulate its potential, but don’t have enough funds to exploit it, if you lack the necessary in-house expertise, if you’re looking to be of the manufacturing process, or if your target market already has a prospective licensee. Licensing could likewise be an excellent way for exploiting your IP’s secondary applications if you want to solely focus on the primary application of your IP. Additionally, you could also look into the possibility of a cross-licensing arrangement in which you provide one or more entities access to your IP so you could have access to theirs as well.

Look into possible joint ventures for developing and marketing your IP.

Take note though that the best ventures are those between businesses of relatively equal size, in which combining infrastructure and expertise benefits both businesses equally.

Don’t discount franchising.

If your IP has solid value, franchising could be a good option for expanding your brand locally and in foreign markets.

Put simply, if you could show that you have taken the necessary steps to safeguard your IP and that they could generate sufficient income, you could make more profit from them through the abovementioned suggestions.

Is NFC Necessary?

by Admin - on Sep 13th 2018 - Comments Off on Is NFC Necessary?

Group of people with smartphones in a huddleYou’ve probably heard of NFC because of your phone or because of Samsung and Android’s online payment system. The technology is also used in ticketing systems, credit cards and marketing campaigns. Just this September, Nike released an NFC-integrated Chelsea football jersey that gives their fans exclusive deals.

Many businesses have found NFC so useful that it has become more accessible − you can now order NFC products online.

But what is NFC? And why is there a need for another wireless communication technology?

The Basics of NFC

NFC stands for Near Field Communication. As you may have experienced, it allows devices in a certain proximity to communicate without wires or internet connection.

The technology NFC uses evolved from radio frequency identification (RFID) technology. The NFC devices have a chip that sends and/or receives small amounts of data. NFC does not require pairing codes and its chip runs on low amounts of power, making it more efficient and easier to use than wireless communication.

The challenge with NFC, however, is that devices can only communicate when they are a few centimetres away from each other.

Which leads us to the question, why then was this technology developed and why is it continuously used if we already have Bluetooth and WiFi?

Enabling Faster Connections with Less Power

A key advantage of the NFC is that it consumes much less power. In fact, passive NFC devices do not have their own power supply. Passive NDC components such as advert tags, for example, are powered through putting an active NFC component near it. How? The proximity of the two creates an electromagnetic field that produces enough electric current to power the passive system.

Another advantage of NFC over other modes of wireless connections is that it offers faster connectivity because of its inductive coupling. Bluetooth is already relatively fast but the absence of manual pairing and the actual connecting speed of NFC devices (a tenth of a second) makes the NFC superior in this aspect.

The Verdict?

Near field communications may have its limitations, but its fast connectivity, and its operation with minimal to virtually no power makes it ideal for mobile payments and advertising.

Here are Ways to Find the Right Dating App for You

by Admin - on Sep 11th 2018 - Comments Off on Here are Ways to Find the Right Dating App for You

couple dating after meeting onlineFinding a date online can be difficult for some because there are a lot of apps and sites. One matchmaking dating app is different from another and might work better for one group. Knowing which one to use best can help you find the one or just meet other people.

Here are ways to identify which app is most likely help you find a match.

Age Group

Some dating apps are more appealing to certain age ranges than others or simply because most of its users are of a particular age range. If you’re in your 40s, it’s not impossible, but it’s going to be difficult to find a match on Tinder because a majority of its users are in their 20s. Ask your friends who were successful online daters for referrals about which app to use.

Matching Profiles

There are apps for specific types of people; some are high-profile, high-earning CEOs, or have high standards when it comes to finding a match. Sites such as Raya and The League are for those that fit the mentioned descriptions. Some apps have stringent requirements before letting anyone in.

Niche Market

Some dating apps are specifically for LGBTQ or catered to women. These specific niches already filter the dating pool. If you don’t meet the bare requirements, look elsewhere. Some are not exclusive to finding a date, but also for meet-ups or community building. If you don’t click romantically, you can still be friends.

Type of Connection

Some apps are not shy about what its community wants. These cater to those who just want to hook up discreetly or for people who want a serious relationship, and some simply want to find like-minded people.

If you want to explore online dating, there are plenty of apps to choose from based on your self-identification, intentions, and chosen niche. These tips are some of the ways to find the right app for you.

Are Singaporeans Spending too Much on Mobile Plans?

by Admin - on Aug 16th 2018 - Comments Off on Are Singaporeans Spending too Much on Mobile Plans?

Man using mobile phoneBasic plans for 5GB of mobile data in Singapore cost around $4.4 for every 1GB, which costs around $22 on average per month depending on the telecommunications company.

If you have been thinking about Internet connection at home, a satellite service provider is a good option to reduce your spending on mobile plans. Despite the seemingly high price, Singaporeans still spend less than other countries like Taiwan and Korea, where prices per 1GB exceed $10.

Wise Consumption

While plans in Singapore are relatively cheaper, it’s still better to be wise about your data consumption. Internet users should always find a stable Wi-Fi connection whenever possible, aside from using the right mobile plan that fits your monthly usage.

This can be difficult since many users tend to consume more than their data limit by at least 3GB. An on-the-go lifestyle means that Singaporeans rely on mobile data to remain online, especially in places without any Wi-Fi connection.

Those who are already doing their best to reduce data consumption should consider thinking about whether they are overspending on other things, including a new smartphone purchase every year.

Smart Spending

Unless you speak with someone who has no Internet, you shouldn’t really pay for unlimited voice call or text messaging features. The availability of instant messaging services provided users with an alternative to reach out.

You’re already paying for your data plan, so it makes sense to use it for calling or sending messages to anyone. Switching to a new phone frequently also costs money. If you really need to replace your old unit, leasing it with a SIM-only plan instead is a better option.

Choose a mobile data provider that can also offer a Wi-Fi deal at home. You may spend extra yet this is more economical especially if you rarely need connection when going outside.

For Marketers: Top 3 Pointers for Post-Production

by Admin - on Aug 6th 2018 - Comments Off on For Marketers: Top 3 Pointers for Post-Production

Woman editing a videoOne of the many ways to leave a mark when it comes to your marketing is through showing videos. The time and effort poured into the production phase may be thwarted or exercise in futility if you don’t even invest time in the post-production.

Post-production refers to the process where the clips and footage are patched together nicely, with music, animation, and other design elements already laid out. If you are a marketer who is looking for a higher conversion rate, you need to make sure that your video edited to suit the needs of your target audience.

Here are some of the things you need to keep in mind, as advised by One Floor Up and other reliable corporate video production companies in Denver.

1. Choose the Right Mood

The mood of the video will heavily depend on the adjustment of brightness and contrast of your video. You will also need to make some tweaks on the shadows. But if you are really after the aesthetics and tint, you should have your video material color graded.

2. Use the Right Typeface

If you are having supers or text in your material, you should decide on the typeface you are going to use. Use sans serif for modern feel and serifs if you want your video to have some classy and serious vibes. Observe kerning and readability of the words and sentences.

3. Review the Length

The post-production phase will also provide you with another venue to review the length of your material. Decide on the time duration, but make sure that the decision is based on the purpose of the material. If it is going to be an AVP, a one- to three-minute material should be good.

These are just some of the things to keep in mind if you want to make the most of your post-production. Review your video material repeatedly until you spot no mistake.

Increase Traffic: How to Make Use of Inbound Marketing

by Admin - on Jul 27th 2018 - Comments Off on Increase Traffic: How to Make Use of Inbound Marketing

marketing planMost traditional marketing techniques you see today are of outbound variety. This means that the communications implemented are designed to reach out to people. While this works, it can feel impersonal on the end of the audience.

If you want to try a new technique, especially if you are working online, you should go for inbound marketing. This is designed to attract an audience, whether new or loyal. Through a wide variety of methods, you can attract people to visit your website.

Here are some of the things you may want to study if you want to master inbound marketing:

Search Engine Optimization

Search engine optimization or SEO is among the top methods that you may want to implement if you want to take people to your website. This method will help ensure that your website will appear on the top pages of search engines. This should not be a difficult thing to do, as Sievers Creative noted, as there are many providers of SEO services in Minnesota.

Content Marketing

Content is king in the world of online marketing. Content marketing refers to the usage of content to promote brands without having to explicitly advertise it. People online consume a lot of content, so it is important that you provide them with something insightful and useful. This is where the magic of content writers and copywriters comes in.

Social Media

Social media methods are drive-to-site tactics that will not only help increase website traffic, but will also help you form a good relationship with your customers. Among the things you need to do as far as social media is concerned to include community management and content calendar creation.

These are just some of the things that you need for your inbound marketing. You should always work with reliable people for you to turn your marketing plans into a reality.

What Should You Consider when Sizing Buffer Tanks?

by Admin - on Jul 13th 2018 - Comments Off on What Should You Consider when Sizing Buffer Tanks?

tanks for fertilizersAlthough short cycling processes are useful in some boiler systems, they are not suitable for condensing boilers because of the quick wear and decreased boiler efficiency it causes. Condensing boilers can only handle a low volume of water. So, when heating occurs, water temperatures increase rapidly and cause the boiler system to cycle off prematurely and, in worse situations, exceed the high limit.

The efficiency of your boiler, therefore, will decrease eventually due to the fluctuation in performance.

The Solution: Buffering to Increase Boiler’s Efficiency

Buffer tanks are critical elements you should consider incorporating in your boiler system when it does not have enough water to absorb extra heat during the start-up process or process operation. It is, however, worth noting that every boiler system has a minimum system load. Therefore, maintain the boiler output lower than the system load.

But if your tank holds a small volume of water and the boiler output exceeds your system load, your water will heat up faster than average, and affect the functioning of your boiler. In such instances, you will need buffer tanks to store the excess heat, which will heat up smaller volumes of water without requiring any input from the boiler. Therefore, your boiler will stay off longer, thereby prolonging its lifespan.

What Size of Tank is Appropriate? Consider:

Minimum Boiler System Load – This factor depends on the least demand from your boiler system. The minimum load limits will help manage the output of your boiler.

Minimum Boiler Output – The output of your boiler is not necessary when it is at its highest performance. You will only require it during the starting process.

Boiler Running Time – How long do you intend your boiler to keep running? Lower running time is recommendable for condensing boilers.

A buffer tank is a necessary addition to your boiler system if you want to increase the efficiency and lifespan of your boiler system. Nonetheless, you will need to carefully consider your boiler’s output, running time and minimum system load to determine the right size of your tank.

SEO for Beginners: Learning Basic SEO

by Admin - on Jul 4th 2018 - Comments Off on SEO for Beginners: Learning Basic SEO

Guy planning SEO strategiesSearch engine optimisation (SEO) isn’t something new. It has been around perhaps ever since the first website was launched in 1991. However, many people are still confused with what it is and how it works. Here is a simple explanation to the common SEO questions.

What is SEO?

SEO is the process of improving a website’s ranking in search engines. Search engines like Bing, Yahoo!, and Google work by ranking websites based on how relevant they are to users and on the number of quality links from other web pages.

How Can SEO Improve Search Engine Ranking?

There are several ways to improve search engine ranking through SEO. Here are the most common strategies that work:

  • Creating Relevant Content

Quality content is what people are looking for. Publishing useful content for your intended market is one way to increase a web page’s relevance and authority. Consider what users would likely type on search engines if they’re looking for a product or service. Example: SEO company in Australia. Try to include the phrase strategically in your content.

  • Update Content Regularly

You should update content regularly because people are always looking for fresh information. Engaging content makes users stay longer in your page, which also improves your dwell time. Dwell time is another factor that search engines consider when ranking pages.

  • Improve Loading Times

In fact, people will leave your website if it takes more than three seconds to load, according to Quick Sprout. About 40% of users switch to another website due to slow loading times and 80% of them would not bother re-visiting. Get help from an SEO company in Australia to improve loading time or your content — no matter how relevant and useful — would be put to waste.

  • Consider Outbound Links

This is a way to improve a site’s credibility. Your content must be trustworthy by having authoritative sources to back up your claims. Also, it is best to use the most recent facts. Internal links would also benefit your SEO campaign. If an outbound link directs you to a different website, an internal link works by leading users to another post in your website.

SEO is a combination of different strategies that make the idea seem complicated. There are many other SEO strategies for improving a website’s ranking. For now, these are just the basics.

How the Digital Age Changed Advertising

by Admin - on Jun 19th 2018 - Comments Off on How the Digital Age Changed Advertising

Digital advertiser on his laptopAdvertising is just as relevant as marketing and sales when it comes to business. Advertising spreads the word of the company’s capability, dependability, and trustworthiness when it comes to their products and services. Traditional advertising uses billboards, TV and radio ads, and print ads, but now many companies prefer digital marketing as it is more affordable and reaches a broader audience.

Companies use programming software to carry out tasks and manage projects. Some businesses hire Jira consultancy service providers like Accxia to improve management processes for their advertising needs, such as financial information, data reporting, and product management functions.

How Computer Software Improves Advertising

Management software helps improve advertising as it can help companies identify critical strengths and weaknesses in their advertising. They could locate which ad has the most views, which area has the highest increase in customers, and what kind of promos and advertising methods work on their target audience.

Computer software could track the data of any company’s business, but along with this could help them improve their methods and work on their advertising strategies.

Modern Advertising: Making it Mobile

Modern advertising has made mobility and accessibility key themes since more people are using their smartphones and mobile gadgets.

Many businesses can advertise on several platforms to reach different age groups and niches. Social media has also made it possible for small companies to use it as another form of advertising disguised as customer service and engagement.

What the Future Holds

The next few years can make advertising tools more specific to localities, niche groups, age brackets, and countries. Computer software has enabled companies to focus on these details, and mobile digital technology has made advertising focus on the preferences of the individual, and not only the group.

Technology and advertising will indeed grow in the next few years, but how it will change the methods and strategies of many businesses is anyone’s guess, as personalisation and customisation go together with accessibility.

The 4 Uses of a Bluetooth Speaker

by Admin - on May 26th 2018 - Comments Off on The 4 Uses of a Bluetooth Speaker

GetVoIPBluetooth speakers are not just used for blasting music wherever you go. It has many uses, although people tend to forget.

This guide will let you learn how else you can use your waterproof motorcycle speakers and make the most out of the driving experience.

1. During a Phone Call

Bluetooth speakers are loud and most have great quality, which is why it can be used for conference calls and boardroom meetings. Another thing that’s good about it is that it can be used anywhere and anytime since it’s completely wireless and portable. Now, you would not have to worry about not hearing your boss’ instructions and praise over Skype.

2. As, an Alarm Clock

Most Bluetooth speakers come with an alarm clock feature. Simply sync it with your phone, set the tune to the music that you prefer and wake up to the sweet sound of your preferred music or sound.

3. Talking to Voice Companions

Use your Bluetooth speakers to talk to voice companions, such as Alexa, Google, or Siri. You can ask your preferred voice companion to play music even without touching your phone; all you need to do is connect the speakers to your phone and voila! You can now do basically anything by just talking to and addressing your voice companion.

4. Amp Up Your Car’s Audio

If you want better quality sound and audio on your car, then use a Bluetooth speaker. High-quality ones can easily beat most cars’ audio and sound system. And yes, you can blast the music up without having to think about the music sounding all blown up and all over the place.

Sure, it’s great to use your Bluetooth speaker for listening to music, but you can make the most out of it by doing these things as well. Grab one today and discover how it can make your life easier and better.

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