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Cyber Monday Sales Sets New Record for U.S. Shopping

by Admin - on Dec 6th 2017 - Comments Off on Cyber Monday Sales Sets New Record for U.S. Shopping

Employees meeting on a sale projectionThis year’s Cyber Monday may have set a new record for the biggest online shopping day in the U.S., as sales reached almost $6.6 billion.

Adobe Insights’ forecast amount represents a year-over-year increase of 16.8%. More Americans who shopped online used mobile devices for their holiday purchases. Adobe Insights based its estimate on 80% of e-commerce sales from 100 major U.S. retailers.

Holiday Shopping

For online retailers, the record amount of sales poses some issues on monitoring invoices. As more shoppers prefer to buy items online, ScaleFactor, Inc. agrees that it makes sense for companies to use cloud bookkeeping services to manage collectibles and expenses.

While Cyber Monday generated an unprecedented amount of spending, Black Friday remained a popular day for online transactions. Americans spent a record amount of $5.03 billion on that day, up 17% year over year. Adobe also said that online sales on Small Business Saturday and Sunday reached a combined $5.12 billion, up 10% in the same period last year. Toys, handheld devices, and apparel are the best-sellers during these days after Thanksgiving.

Top-Selling Products

As retailers compete to lure more customers on Cyber Monday, many retailers have made it easier for shoppers to buy items using mobile apps and e-wallet services. This led sales conducted on smartphones to reach $2 billion out of the total figure.

According to Adobe Analytics data, 75% of millennial shoppers are more inclined to use mobile devices instead of desktop computers for online shopping. This means e-commerce companies should improve their platform’s compatibility with iPhones, Android phones, or other mobile devices. Mickey Mericle, vice president of Adobe’s Marketing and Insights division, believes that more online retailers will optimize their mobile capabilities in the future.

The record amount of spending on Cyber Monday indicates that retailers should improve their digital services, as more people use smartphones to shop online.

Tips For Developing Intelligent Mobile Robots

by Admin - on Dec 4th 2017 - Comments Off on Tips For Developing Intelligent Mobile Robots

Team welding robots represent the movement. In the automotive parts industry.Robots are becoming more popular and advanced these days. Artificial intelligence is becoming a way of the future. There are even helper robots that mimic the appearance, intelligence, speech, and movement of human beings.

If you plan to develop an intelligent mobile robot, there are a few tips that can help you.

Developing Navigation

Robots range from simple to complex. Some have a limited range of motion and use infrared technology for navigation. Others are more complex and can mimic the movements and inertia of a real human being. When developing a robot with a more complex navigation system, an inertial simulator is your best bet. It provides the accurate measurements needed to upgrade robots with advanced movements and navigation abilities.

Developing Appearance

In recent years, science has edged toward the development of more human-like robots known as humanoids. Humans are a representation of a wide range of feelings, including love, compassion, and understanding. It only makes sense to want to develop a humanoid that can express those exact same range of emotions to make them just as much a companion as they are a source of aid.

Developing Abilities

Determine the purpose of your robot. Will you use it to improve autonomy within an industry? If so, the abilities are rather limited to the function you wish the robot to perform. If you wish to develop something more humanoid, abilities should include communication, movement, and intelligence at the very least. The humanoid should essentially provide human-like functions as a means of helping humans with everyday tasks.

Developing a User Interface

When developing your robot, make sure the interface is not complicated. It should be user-friendly in order to succeed. A complicated interface will frustrate users and create a learning curve that is often hard to address. Fortunately, even the most complex robots can contain a user-friendly interface that makes interaction easier.

Robot development, particularly when it involves humanoids, is a huge leap forward from standard robotic arms created back in the day. Today’s robots are more advanced, making movies seem more like a reality for the future. Fortunately, you could be a part of a bigger, better, more advanced future with the tips above.

Utilizing Video Advertising to Promote Your Brand

by Admin - on Nov 28th 2017 - Comments Off on Utilizing Video Advertising to Promote Your Brand

ad campaign seen on a laptop screenRecent advancements in technology have allowed business managers to up their digital marketing game. Now, video advertising is entering the scene with its informational, effective, and compelling way of connecting to consumers. This trend is fueled by companies who reported to have great returns on their investment. Onefloorupdenver.com discusses how your business can benefit from this strategy.

Build trust and loyalty

In an era full of clickbait and false news, people yearn for factual, useful, and interesting content. Today’s marketing practices are evolving, and many are giving an emphasis on trust, rather than just traffic, and on igniting emotions than feeding the audience with robotic nonsense. Take YouTubers, for example. They have become one of the most powerful figures in promoting products and services. If you are serious about making your brand known, make sure to utilize videos on your platform.

Appeal to mobile audience

A significant percentage of buyers use their mobile phones to watch online videos. As most people own or have access to a smartphone, video marketing is growing at a rapid pace. Google statistics also show that people who view ads online are twice likely to feel a connection to brands than television or desktop viewers.

Explain everything

Live and animated videos are superb platforms that managers can use to explain their products and services. You can explain everything from how your new product works to where they can get it. You just have to be creative in engaging your audience.

Inspire the lazy buyer

Videos are extremely easy to consume, and they are the perfect way to engage buyers who have no time to go through long product descriptions. Demonstrate your product in action and show how it can make their life easier. When captivated, even the laziest buyer will surely commit to your brand.

Video promotions are becoming more widespread and affordable. If done right, this strategy can make advertising miracles for your company.

Information and Business Management Made Easier

by Admin - on Nov 28th 2017 - Comments Off on Information and Business Management Made Easier

Businessman accessing important protected files on his laptopRunning a company is not easy. After all, managing people, as well as the daily business operations, is not something a person can do alone. Over the years, people have focused on finding ways to make work easier. One of the things that help make life easier for humans is the invention of computer software specifically in the field of information management.

Over the years, companies have been looking for agencies that offer information management systems to streamline their operations. Zywave suggests that you look at the software to learn what the buzz is about.

What is information management system?

Working with other businesses or institutions is a norm. But challenges might come up when the sharing of information and communication is not as clear or as organized as it should be. Internally, and information management system is used by businesses to coordinate departments and organize all the data needed in a single entity. This makes it easier for different departments to work together.

An information management system has four main features namely data collection, open access, report generation, and scalability.

What are the features of an information management system?

Data collection is the part where user input the data in the database and it is stored in the system for other users to use and for the system to process. Users from different departments or businesses can easily access data from the database. This reduces the risks of mistakes, as data stored are uniform and accurate. The data stored goes two ways: first for users to access and second for the database to analyze.

Reports based on the data collected will be generated. To help businesses adjust to their growing (or shrinking) size, information management systems can be adjusted based on your company’s needs. The scale of the program is adjustable, making it a worthy investment over the years.

Having a hard time running your business? Maybe it is time to invest in an information management system to make life and business easier.

Why You Should Integrate Social Media in Your Marketing Efforts

by Admin - on Nov 14th 2017 - Comments Off on Why You Should Integrate Social Media in Your Marketing Efforts

Social Media SitesIt is a brave new world out there, especially for businesses. Traditional brick and mortar stores are no longer enough to keep clients loyal and interested. There must be something new that they can see without having to visit the actual shop every day.

Most companies try to solve this problem by creating an eye-catching website so they can continue to interact with their clients online. However, what most of them fail to realize is that a great site will not bring in conversion or more sales without social media campaigns.

Pushing Brand Recall

Your audience is on social media; there is no doubt about that. It could be Facebook, Instagram, LinkedIn, Twitter or Pinterest, and the challenge is to be where the people are. Having social media accounts with fresh and interesting content allows you exposure on people’s news feeds.

If it is on IG and Pinterest, you can post photos and short video clips of what is new and exciting in your line up of products and services. It can also be used to drum up enthusiasm for a new product or event you are launching.

Branding is important when building marketing campaigns, so you have to be consistent with your hashtags, logos, as well as your design and content. Experts like Bluesoft Design employ teams of industry experts and influencers who are skilled at social network behavior and best practices.

Increases Conversion and Sales

Your new websites is a great vessel for carrying your products and for conveying your message across. If utilized properly, you can already make money from the website by adding an online ordering system and a payment platform.

Additionally, you can have your audience subscribe to your newsletter by including a landing page where you can ask them for their email address and contact information. For marketers, these pieces of information are invaluable and open up various opportunities to engage the client.

Remember though, that social media campaigns and website designs are best left to professionals. Hiring the right one will matter.

Enjoying a Baseball Game More with a Radar Gun

by Admin - on Nov 14th 2017 - Comments Off on Enjoying a Baseball Game More with a Radar Gun

A batter hitting a baseballThere are four basic skills required in baseball: hitting the ball, catching it, throwing it, and running all over the place. Among all of these, it is throwing the ball that is most crucial in defense.

The pitch

Baseball is built on the pitch. This is where the game begins. Kids start out knowing only one pitch, the fastball. They try to throw as hard and as fast as they can. Players learn other types of pitches as they play the game. At some point, a player would settle to be the catcher, and someone else is noticed as the best pitcher on the team. That is the dynamics of learning to play in a game. From learning how to throw, then getting stronger with the throw, the pitcher then learns other pitches, including the curveball. A pitcher needs both speed and versatility in order to defeat a hitter.

A spectator’s tool

For spectators, a radar gun for baseball is one of the best tools they can bring along with them when watching a game. This is an easy-to-use tool, which can give the speed of the baseball during a pitch. The radar gun is pointed at a distance of one foot away from the release. This is usually an approximate direction, but there is no way to point to the exact direction of throw properly. Although not everyone has a radar gun, it can be a fun tool to use in amateur games. It can even be used for other sports where the ball’s speed is key.

Doppler shift

Radar guns work on the Doppler shift of an electromagnetic pulse. The gun emits a microwave beam. Shot in the general direction of the ball, the beam bounces back and this return is calculated for the speed, according to the difference in frequency. It may take a while to get used to, but it is important that reading a ball’s speed is done properly.

Understanding the Telemedicine Platform Revolution

by Admin - on Oct 26th 2017 - Comments Off on Understanding the Telemedicine Platform Revolution

A Doctor Holding A TabletTelemedicine is the noticeable feature of what the telehealth industry refers to as the incoming health services or telemed software platforms revolution. To some extent, this impending revolution mirrors the mixture of developments in technology related to diagnostic devices and remote monitoring. It also replicates the advancement of corresponding care platforms that represent a skilled system of treatment protocols that can be personalized to meet patients’ needs.

Moreover, the coming revolution reflects the continuous enhancements centered on the gathering of information (healthcare analytics) that calculates health results and offers feedback.

Diagnostic Platforms and Connected Devices

These convey and capture data for analysis by remote specialists and primary care doctors. For instance, some diagnostic services convey and capture premium quality throat, nose, and ear images aside from heartbeat sounds. Their diagnostic platform and devices offer advantages for patients at home and within healthcare settings.

So far, the records of chest, throat, nose and ear exams have mainly been kept on notes. Before long, comprehensive digital films will be accessible, allowing remote primary care physicians to examine images taken by on-site technicians. This lets remote specialists analyze cases without the need for physical exams.

Monitoring and Treatment Platforms

These are changing corresponding care services that are generally split into two categories:

  • Platforms that concentrate on the supervision of chronic illnesses for a swelling range of conditions
  • Platforms that offer goal-oriented services for every kind of medical disorder, especially those that handle varied activities like the treatment of behavioral health problems or service for patient recovery from particular kinds of surgery, like joint replacement.

Obamacare, as well as other related regulations, are usually named as a cause for the consolidation of insurers. It is also the reason for increasing replacement of physician-owned clinics by massive, hospital-owned systems. 

 

Events Outside the Usual: Considerations for Non-Traditional Venues

by Admin - on Oct 16th 2017 - Comments Off on Events Outside the Usual: Considerations for Non-Traditional Venues

Woman In An Art GalleryMost events happen within the confines of traditional venues—staff meetings in the office conference rooms, product launches or celebrations in the hotel’s grand ballrooms or function halls and the like. Hosting such events in these venues are often straightforward affairs.

In some cases, however, traditional is not always an option.

Some events happen in non-conventional venues such as rooftops, warehouses, parks and local art galleries. These settings may lack necessary features required for your event, but that does not mean you cannot make it work.

Just keep the following considerations in mind:

Venue Access for Equipment Loading

For Phonophobia-online.co.uk, a supplier of lights and sound equipment, most audio or lights for hire transport their own equipment with company-owned and managed vehicles. The question is: how can they load the equipment into the venue.

Determine if the venue has a parking lot next to the space’s entrance. If not, consult with the venue’s owners to determine how technicians can get into the venue. Venues with parking lots next to the entrance, on the other hand, should come with loading docks. Otherwise, you might need to make prior arrangements with the venue.

Power Outlets and Other Options

Power source is priority for any event. With non-traditional venues, such as parks, it is important to learn more about your power options. Does the park feature a pavilion with electricity? If so, will it be enough to power everything you need in your event? Otherwise, you may need to bring your own source of power.

If you’re hosting an event outdoors, consider renting a generator just to be sure.

The Venue Space

Knowing the dimension of the space is not only important for determining the number of people it can fit; this also determines the appropriate size for equipment, such as projector screens and video walls. Non-traditional venues can come with odd corners, obstructions and stairways. Determining where these are helps you with planning proper placements.

Planning events in non-traditional venues can be a challenge. But once you carefully sort out all the elements, it could make the event more memorable for guests and participants. 

Why Your Business Needs Clover Flex

by Admin - on Oct 13th 2017 - Comments Off on Why Your Business Needs Clover Flex

A POS SystemClover flex is a compact point-of-sale (POS) device designed to serve customers more efficiently. This handy tool can take orders, scan, and even print receipts. Furthermore, it is light enough that you can bring this POS device to your customers wherever they are for easy and faster checkout. Here are some more amazing benefits of this portable POS device.

Better Business Management

This device allows business owners to easily keep track of their sales through its web dashboard or mobile app. There is also a built-in barcode reader for easy inventory management.

Flexibility

Another added advantage of using this device is its flexibility. Clover makes it easy to accept payments through different methods such as magnetic stripes, EMV chips, and other contactless payments (e.g., Android pay and Apple pay, credit and debit cards).

Business Efficiency

Aside from taking orders and managing your inventory, this device’s all-in-one POS capability makes it possible to readily accept payments and print receipts from anywhere you are. It also can email or text the receipt if the customer requests it.

Avoid Piling up Paper Receipts

Clover accepts electronic signatures, as well as electronic receipts. This lessens the need for paper receipts, making it a greener choice for business owners. And because everything is electronic, it is much easier to sort through any chargeback.

Portability

It lets you enjoy doing business from wherever you are with 3G or WIFI connectivity. You can accept payments even when you are at home or while on the go. You will also be able to easily monitor and manage your employees and customers wherever you are.

Clover Flex may be small, but it offers the same capabilities, as well as security, of the other larger clover devices. It offers a powerful all-in-one POS system that can help make your business process more effective and efficient.

Listen Up Mobile App Developers! The Benefits of Cloud-Based Test Automation Tools

by Admin - on Oct 12th 2017 - Comments Off on Listen Up Mobile App Developers! The Benefits of Cloud-Based Test Automation Tools

AutomationYou might not realize this now, but the future belongs to all things "Cloud." Cloud-based software testing tools, for instance, are now making their presence felt on the development division. As a mobile app developer, here are all the perks you can get from cloud testing tools:

Accelerates the Testing Procedure

Automation tools don't only boost productivity and shorten test cycles, cloud-based versions also quicken the whole testing procedure. These are independent of devices and browser, don’t require installation and come with smooth upgrades that cause lowered downtime. 

These features allow companies to finish the procedure within or before the intended time frame, which is why it’s important to choose wisely when buying one.

Equipped with a User-Friendly Interface

Automation tools that are cloud-based usually have a user-friendly interface. These don’t require any particular training to operate, which makes them easy to use, even for rookie developers. 

Competitive Price Range

If you compare this cloud-based automation tool to the common test automation tool, you’ll realize that the former sells at a more competitive rate. You don’t need to spend a substantial amount of cash to upgrade your devices’ hardware.

Enhanced Security

Security is probably one of the largest worries when relying on the Cloud. Although there are problems that come with cloud computing, they are mostly just common misconceptions. With cloud-based tools, you will have the assurance that higher-ups in the technology industry continue to solve such security concerns. This is why these tools are safer for usage.

Even though the mixture of tried-and-tested tactics with the cloud is favorable for developers and enterprises, they still have to be cautious in using it. It can reduce the use of resources, time expenditures, and costs, but improper use of it can also do the opposite. 

The answer is to assess your needs and finish a comprehensive round of research regarding the available tools on the market before deciding.

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