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Spies on the Internet: The Biggest Enemies of Businesses in 2017

by Admin - on Mar 22nd 2017 - Comments Off on Spies on the Internet: The Biggest Enemies of Businesses in 2017

Virus Infected Computer

Viruses and malware are no longer the top concerns of today’s IT experts. This 2017, spies are the first priorities — that is, cyber spies.

A recent study from Trend Micro revealed that 20% of IT leaders believe cyber espionage is this year’s top threat. Querying more than 2,400 of the industry’s decision makers, the study also reported that 17% pointed to targeted attacks as the second threat, followed by phishing.

The previous year saw phishing as the biggest threat, but in 2017, it’s a different story.

For this reason, more businesses seek firmer security measures, hiring licensed experts armed with a series of credentials, which is why IT professionals continually hone their skills through exam simulators and other resources — to gain better knowledge against harmful threats.

The Threat of Espionage

Corporate and national state espionage has had a long history. Due to advancements in technology, the scale and ease of such attacks remain unprecedented.

Cyber espionage is a big possibility for businesses that host data of interest, and also hold a gold mine of intellectual property (e.g., biotech, military contractors, and pharmaceutical industries).  If the hacker has enough determination to “scale” the perimeters, they can get inside the network.

Typical cyberespionage operations involve use of highly sophisticated techniques that exploit the business’ wealth of information. Their main purpose is to infiltrate the target, and infect systems to steal valuable data.

This means attackers now have the power to compromise government or corporate systems on a larger scale.

The Pursuit of Online Defense

As long as money is part of the talk, there will always be constant activity in industries and in the government. Hacking is imminent when others seek the unfair advantage.

For a better defense, the researchers recommend prioritizing valuable and sensitive data, as well as taking every precaution to keep information safe. If an organization is a high target for espionage, additional measures and security monitoring are necessary.

Firms can also fight cyberespionage by building in-depth profiles on potential adversaries, giving them an idea on potential attackers.

Cybersecurity has no silver bullet; the threats constantly evolve. This should encourage businesses to step up their game in terms of defense for the sake of protecting valuable information. 

Cloud Technology: Your Company’s Head in the Clouds

by Admin - on Mar 12th 2017 - Comments Off on Cloud Technology: Your Company’s Head in the Clouds

Cloud Technology and Business EfficiencyTechnology and automation have a massive effect on the workforce and employment. Today’s labour force shares the market with machines and systems, paving the way for more jobs that require creativity and human ingenuity.

With that said, the development of cloud technology reduces the concern of individuals about running a database, instead of enabling them to focus on growing their business. As a business owner, consider what SQL database administrators know: cloud technology will make the business process more efficient.

The Cloud Increases Work Efficiency

Cloud-based servers improve worker efficiency because of their flexibility. They enable your team to work from anywhere, so their work-life balance does not take a hit no matter how hectic a situation they find themselves in.

Furthermore, having the documents in a central storage area increases visibility and encourages your team to collaborate. With information stored in a cloud, team members can access and share documents anywhere they have an internet connection.

The Cloud Protects Sensitive Information

When your company invests in a cloud-based server, the information stored in it will only be accessible to your employees and partners — and they can access it anywhere and anytime. This means you have control over who gets a hold of your documents.

It also means you can access information elsewhere even if the device or machine you normally use breaks down.

On another note, since cloud-based services are entirely online, they are environmentally friendly. As such, your business can reduce its carbon footprint.

In a way, cloud technology works as your company’s head in the clouds. It stores, processes and updates your company’s database in a network of servers that allow you to pull up information and access files anywhere there is an Internet connection.

With that said, why not invest in an SQL database for a smooth and efficient business process for your company?

Three Common Issues Project Managers Encounter

by Admin - on Mar 10th 2017 - Comments Off on Three Common Issues Project Managers Encounter

Project Management Software Project management is an incredibly complex discipline that requires efficient decision making and execution. Since it is such a complex field, it’s easy to make a mistake and watch your project go over budget.

While the use of project management software and hosting can help streamline the process, human error and external factors may still affect the outcome. Some issues, however, are more common than others.

Here are some of the most common issues you may encounter as a project manager:

1. Not Getting the Right People on the Job

Resource allocation is not just about the physical materials that will go into your project — you need to get the right people on the job too. Ideally, you should be choosing people based on their experience and skill level. Realistically speaking, it is not always implemented, because you also have to select people based on their availability.

Not getting the right people for the job may have potentially catastrophic consequences on your project.

2. Not Getting Everyone to Commit to the Project

When it comes to managing a project, employee engagement plays a large part in its success. You want everyone to be completely on board with the project and passionate about its success.

Communication and clarity are important — clearly define each person’s role and their responsibilities, to avoid confusion. Explain the payoff of the project itself, as you have to show them that everyone has a stake in it.

3. Having too Many Ongoing Projects

Though it is tempting to work on multiple projects at once, it is counterproductive.  You cannot give each project the focus that it deserves. This only leads to productivity losses.

Instead, try to reduce the number of open tasks to free up some time. Reducing the work may improve completion rates.

Project management requires you to make quick decisions. Minimize these mistakes to improve success rates and to stay in budget.

Understanding the Job of a 911 Dispatcher

by Admin - on Feb 16th 2017 - Comments Off on Understanding the Job of a 911 Dispatcher

Emergency HotlineSince its inception, 911 have greatly helped tons of people in the United States. As the country’s universal emergency number, the hotline consists of dispatchers who question callers and send help. Below are some of the questions 911 dispatchers ask during an emergency.

Where is Your Emergency?

The location of the emergency is the most important detail in a 911 call. By knowing the emergency site, 911 dispatchers can send help via computer-aided dispatch software like eFORCE Software. People may call for a person at another location, which is okay as long as they provide the exact site. 911 dispatchers typically ask for cross streets, landmarks, and building structure to find the victim as quickly as possible.

What is the Emergency?

911 dispatchers ask about the caller’s concern immediately so they can determine what type and level of response are needed. By determining the situation, 911 dispatchers can correctly process the call.

What is Your Callback Number?

911 may have a caller ID system, but dispatchers will still ask for a callback number when possible. Expect dispatchers to ask for your area code as this helps them track the emergency and respond to the caller immediately.

Who is the Victim?

As mentioned, most 911 callers phone for another person, which is why dispatchers always ask about the name and condition of the victim. Whether you are calling for a neighbor, a friend, or someone you don’t know, 911 dispatchers may ask for a physical, clothing or vehicle description.

Who is the Offender?

According to statistics, most 911 calls are crime-related. 911 dispatchers may ask for offenders, especially if they suspect extreme fear and panic in the situation. They will also ask if there are any weapons involved. If you are a witness or victim to a crime, address the offender immediately so 911 dispatchers can assist the emergency speedily.

Through time and technology, 911 have evolved into a hotline that Americans can trust anytime. Be aware of your situation and surroundings, and dial 911 whenever an emergency occurs.

Good News: These Facts about a Downdraft Paint Booth, All of Are Beneficial

by Admin - on Feb 16th 2017 - Comments Off on Good News: These Facts about a Downdraft Paint Booth, All of Are Beneficial

Downdraft Paint BoothSo, you are thinking of putting a business idea into motion. You want your own industrial auto shop. You want your own paint booth, too. You want a downdraft paint booth, to be exact.

Yes, you may have the money to start the ball rolling. You can afford to buy equipment. But, is having an idea and having the money all you need? Of course, they are not. To get started, here are some facts about downdraft paint booths.

Fact 1 – Cleanliness Is a Priority

The biggest benefit that a downdraft paint booth offers is cleanliness. The airflow concept is pleasant. It draws air around a vehicle, and underneath it, it frees the air.

Alongside, it promotes safety. There is the risk of dust contamination in booths, right? Well, in a downdraft booth, dust contamination is unheard of.

Fact 2 – Down to Top

The pattern that the paint booth follows is down to top. First, it goes straight down. From the ceiling, it goes to the floor.

Fact 3 – Concrete Pits Are In

To function well, a downdraft paint booth is in need of a concrete pit. This means that concrete pits are in. You may also want to put up a tunnel.

Yes, putting up concrete pits can be costly. But, if you think about it, it is a cost-effective way of keeping your downdraft booth functioning well. If you want to put up a paint booth with a good foundation, why not set aside money for concrete pits, too?

Fact 4 – A Big Money-Saver

You can save money with a downdraft paint booth. How, exactly? You can make great finishes, and lower the need for corrections and the occurrence of buffing.

Running a shop successfully is not too simple. You need to learn many things (such as how to operate the store and what particular kind of equipment is needed).

Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

by Admin - on Feb 10th 2017 - Comments Off on Optimize to Maximize: 4 Ways to Make Your Digital Ad Budget Work Double Time

Digital Marketing According to eMarketer, companies will spend a total of $77.37 billion (38.4% of total ad expenses) in digital ads this year. More companies are increasing their budget allocation for digital marketing and advertising. But are they maximizing the benefits of this shift? Here are some ways on how you can maximize your digital ad spend this 2017.

  1. Consistent Testing, Continuous Refocusing

Digital technologies have given businesses more ways to reach their target consumers. It is important for teams to consistently test their performance in existing channels to see where ad spends appear to be a waste of time and resources. As consumer behaviors continuously evolve, consistent testing allows brands to refocus their efforts on the channels that perform well instead of wasting resources on the ones that barely generate leads.

  1. Go for a Targeted Approach

It’s time to veer away from the “spray and pray” approach wherein brands spread their message and hope for better lead generation and conversion. Targeted banners and other digital media products can generate better leads and sales.

  1. Learn from the Past

Sometimes, old is the new “new.” But this doesn’t mean you should replicate what has been done before and simply revise it to accommodate the new campaign. What this means is that efforts in the past, whether successful or not, can serve as inspirations, guides, and springboards for new campaigns. It’s always advisable to revisit old campaign channels and see how it can be successful now. Ask a reputable digital development company in Encino, CA about your options.

  1. Measure Relentlessly

It is important to measure your efforts consistently to compute your ROI. Any campaign will be in vain if teams do not measure and come up with numbers that will prove its success. In business, everything is measured and analyzed. Knowing this, teams should have success parameters to help them measure ROI later on.

If you want to maximize your digital ad spend, make sure you are optimizing all of your channels to extend your reach. As more companies increase their budget for digital marketing and advertising this year, it is important to measure and monitor efforts to ensure high ROI.

The Reign of the Construction Industry: This Year’s Building Management Trends

by Admin - on Feb 6th 2017 - Comments Off on The Reign of the Construction Industry: This Year’s Building Management Trends

Building Management Technology advances every year – and 2017 has a lot to offer for building management. Besides the use of software for construction estimating, below are the predicted trends that will continue to reign over the construction industry:

Cybersecurity

Since the dawn of hackers and illegal online services, cybersecurity has always been a priority. More and more people prefer to connect with each other using mobile devices. What this forms is a huge web of connectivity that could be vulnerable to attacks and accidental or prohibited release of valuable information.

Fortunately, there are now regulations for network security and data protection. These guidelines are critical in making sure that the owner and future occupants get a building with a high level of security.

The Internet of Things

Before it became accessible to many, connectivity was once really costly. The price of setting up wireless IP or wired IP connectivity was too expensive for integrators and customers. In the last few years, however, the internet witnessed a huge explosion in a number of gadgets linked. This heightened level of connectivity allows for better building efficiency. They can now easily deliver data about energy and building performance through cloud-based technology.

For instance, Automated Fault Detection & Diagnostics (AFDD) can provide the users an insight on the current performance of the building and the real-time costs.

Mobilization

Every year, tech firms surprise the world with their innovative designs and features, whether it is hardware or software. This is a huge advantage to the industry, as these gadgets help increase the employee’s productivity. With just the use of a mobile platform, managers can easily oversee the status of the building. They can even actively monitor and command the important infrastructure anytime and anywhere.

Technology will always be a helpful tool in the construction industry. These are just some of the business management trends that will help improve the productivity and security of buildings.

No Such Thing As ‘Good SEO + Bad Content’ Combo

by Admin - on Jan 25th 2017 - Comments Off on No Such Thing As ‘Good SEO + Bad Content’ Combo

Blog Content for SEO in BrisbaneThink about this: 73.9 million new posts, 49.0 million new comments and 2.4 million posts daily.

The big numbers represent the status of online content, as measured by WordPress on their platform alone. These statistics also represent the relevance of content in today’s digital marketing schemes. Since more people have questions, more people write down answers in the form of content.

While content is no doubt valuable, a large chunk of those numbers is, unfortunately, just junk.

Google aims to deliver fast results with the fewest clicks. They do so by focusing on their ranking factors – one of which is content. A number of brands and marketers, however, make the mistake of focusing too much on SEO that they forget about the words.

The More the Merrier: False Claims

For a number of SEO experts in Brisbane, putting out more content is not an instant solution for ranking. As the years progress, it seems as if the search engine developed a mind of its own. Compared to previous years, search engine optimisation managed to surpass its own intelligence. As a result, it is more sensitive to lousy content.

Some brands and marketers fall for the lie that publishing more offers better results. If the content is not of good quality, however, they waste all their efforts since Google is not a big fan of bad content.

Bad vs. Good Content

What makes a piece of content bad? For starters, the words obviously reflect purposes of self-promotion. Readers find no value in it due to the brand’s over-promotion and words of nonsense. When users see no answers on the content, they will deem it useless.

Good content, on the other hand, requires several factors before it can qualify. High-quality content focuses on serving the target market by answering their questions. It does not promote; it helps out in the most creative way.

Practice Helps

SEO cannot survive without content. To ensure the so-called ‘lifeblood’ of optimisation, it pays to have an efficient content strategy for faster link building. Google should also understand the context of the site.

Good content is essential in keeping up with good SEO. Though results take time, practice will always make things perfect.

Three Things You Didn’t Know About Teaching Yoga

by Admin - on Jan 19th 2017 - Comments Off on Three Things You Didn’t Know About Teaching Yoga

Teaching YogaIt seems that being a yoga teacher is the ultimate job — you get to spend your days stretching, breathing in deeply, and listening to beautiful, meditative music. All you have to do is teach others to do the same, and maybe provide a little bit of coaching to help your students align with their chakras.

But what does a career in yoga actually look like? Is it really all about having fun and finding your inner peace? 

It's a Business and You Need to Run It Like One

If you plan on having your own yoga studio, you have to be prepared to run it like one. You will need to invest in yoga studio management software to keep track of new students, payments, and class schedules.

You will likely have to hire some people to help you out, maybe an accountant or a receptionist, who will handle new clients while you are away or teaching classes.

While it is tempting to go the informal route and just convert your living room into a yoga studio, you may eventually need to spend on renovating an actual studio. Smooth, clean floors, a high ceiling, dance mirrors, and the like are all requirements of a professional studio.

You Need to Have a Goal, but Expect It to Change over Time

For many people, becoming a yoga teacher was a calling. While it's great that you can set your expectations and to have solid goals in mind, do expect them to change over time. You will have to be committed to your craft and practice yoga daily, often multiple sessions in one day.

You will eventually realize that your goals will change — that is how it goes when it comes to businesses.

You Need to Accept Constructive Criticism

As a yoga teacher running your own business, expect to receive a lot of criticism. There will be a lot of irate customers who will complain about your yoga techniques, your customer service, and maybe even your workout routine.

You are a professional, and this just comes with the job. Find your inner Zen and learn how to accept constructive criticism.

Being a yoga teacher is tough, but if you persevere, you can enjoy having the best job ever, doing yoga all day.

Keep Safe: Avoiding Occupational Hazards in Your Industrial Production Facility

by Admin - on Jan 19th 2017 - Comments Off on Keep Safe: Avoiding Occupational Hazards in Your Industrial Production Facility

Industrial FacilityAir quality is a real concern in occupational hazards. Working in a production area that involves smoke, fumes, dust, and other airborne particles have its dangers, especially if you’re handling products that have toxic materials in them.

The best option to counter air quality problems at work is to use air filters and dust collection booths. This is only one of the ways on how you can avoid hazards at work.

Occupational hazards are ever-present in industrial facilities. It can happen anytime to you. It’s good to know that there are ways on how it can be prevented and avoided.

Follow the Law

Government agencies such as OSHA (Occupational Safety and Health Administration), EPA (Environmental Protection Agency), and NFPA (National Fire Protection Association) have strict guidelines about worker and working environment safety. These agencies are authorized by the U.S. government according to the Clean Air Act of 1963.

You must abide by the guidelines that these agencies impose not only to ensure safety, but also to avoid fines and penalties. These consequences may have a negative impact on you, your business, and your workers’ productivity.

Wear Protective Gear

Protective gear minimizes your chance of being exposed to harmful substances at work. It also prevents injuries and illnesses caused by your work. Examples of common protective gear you can use in an industrial setting include gloves, full body suits, goggles, and hard hats.

Use Safety Equipment and Tools

A variety of industries involve welding, brazing, and cutting. These applications possess both safety and health hazards for workers. To combat the dangers of working with said processes, many industries use tools and equipment to protect the workers. You too can use safety equipment to ensure that you are safe against occupational dangers. This can significantly improve your workstations and facility.

Dust collector booths, for example, prevent the inhalation of harmful dust, fumes, and smoke. The booth acts as a containment unit for pollutants and airborne contaminants. 

Whatever environment your workplace has, it needs to have the necessary safety gears, tools, and equipment. After all, one incident can lead to another, which can affect your productivity.

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